Management chapter 6
people with formal authority for the management of the organization , valuable source of inside information for other managers and these managers are middle and lower levels
line management
covers many years, decades, commonly 5 years or more
long range plan
restaurant manager, advertising director, accounting manager
operational goals
set by lower level managers short term issues
operational goals
focuses on carrying out tactical plans to achieve _______ goals "we seek to improve efficiency by implementing a new computerized payment system"
operational plans
involves balancing and reconciling possible conflicts among goals
optimizing
kinds of plans time frames who is responsible contingency planning
organizational planning
standing plan that outlines steps to be followed in certain situations Mcdonalds has this explaining just how the big mac is to be cooked
standard operating procedure
developed for activities that recur regularly over a period of time rule that prohibits use of company computers for personal communications procedures for responding to customer complaints
standing plan
set by and for top management broad general goals
strategic goal
vice president is an example of what goal
strategic goal
plan outlining decisions of resources allocation, priorities, and action steps to reach strategic goals "we seek to provide a 14 % or greater annualized return of investment for our shareholders"
strategic plans
aimed at achieving tactical goals, developed to implement parts of strategic plan
tactical goals
set by middle managers actions necessary to achieve strategic goals
tactical goals
EXAMPLE- we seek to expand by opening 150 new restaurant locations in next 10 years
tactical plans
- provide guidance and a unified direction - goal setting affects other aspects of planning - specific and moderately difficult goals can motivate employees - goals provide an effective mechanism for evaluation and control
4 goals of organizational
single use plan of less scope and complexity than a program May be used to introduce a new product within an existing product line
project
a ______ plan operationalizes any other plan
action
ongoing planning process where you develop plan, considering contingency events
action plan 1
ongoing planning process where you implement a plan and identify contingency events
action plan 2
ongoing planning process where you specify indictors for contingency events and develop a plan for each
action plan 3
ongoing planning process where you sucessfully complete a plan
action plan 4
operations, marketing, finance, quality control, productivity
area
established mission and strategy; plays a big role in planning process
board of directors
the president of chair of the board of directors, CEO
chief executive officer
alternative courses of action if intended plan is interrupted
contingency planning
set of procedures the organization uses in the event of a disaster
crisis management
the cornerstone of planning catalyst that drives the planning process formulation and implementation of all plans
decision making
top executives working together in a group, they meet regularly to give input to CEO and review strategic pans
executive committee
covers from 1 to 5 years
intermediate plan
states an organization's fundamental purpose
mission statement
occurs within an environmental context managers must develop a complete understanding of this context to determine an organization's mission
planning process
coordinates planning and provides tools
planning staff
line managers grouped for a specific task
planning task force
standing plan specifying the organizational's general response to a designated problem or situation ex- Mcdonalds has this that it will not grant a franchise to individual who already owns a fast food restaurant
policy
single use plan for a large set of activities "new product line, new facility, changing an organizations mission statement
program
reacts to unforeseen events
reaction plan
standing plans describing exactly how specific activities are to be carried out focus on one activity
rules and regulations
one year or less
short range plan
developed to carry out a course of action not likely to be repeated in the future "the entry to your do to list is to buy a cake for Susan's going away party"
single plan use
long term, intermediate term, short term goals
time frame