Management chapter 6

people with formal authority for the management of the organization , valuable source of inside information for other managers and these managers are middle and lower levels

line management

covers many years, decades, commonly 5 years or more

long range plan

restaurant manager, advertising director, accounting manager

operational goals

set by lower level managers short term issues

operational goals

focuses on carrying out tactical plans to achieve _______ goals "we seek to improve efficiency by implementing a new computerized payment system"

operational plans

involves balancing and reconciling possible conflicts among goals

optimizing

kinds of plans time frames who is responsible contingency planning

organizational planning

standing plan that outlines steps to be followed in certain situations Mcdonalds has this explaining just how the big mac is to be cooked

standard operating procedure

developed for activities that recur regularly over a period of time rule that prohibits use of company computers for personal communications procedures for responding to customer complaints

standing plan

set by and for top management broad general goals

strategic goal

vice president is an example of what goal

strategic goal

plan outlining decisions of resources allocation, priorities, and action steps to reach strategic goals "we seek to provide a 14 % or greater annualized return of investment for our shareholders"

strategic plans

aimed at achieving tactical goals, developed to implement parts of strategic plan

tactical goals

set by middle managers actions necessary to achieve strategic goals

tactical goals

EXAMPLE- we seek to expand by opening 150 new restaurant locations in next 10 years

tactical plans

- provide guidance and a unified direction - goal setting affects other aspects of planning - specific and moderately difficult goals can motivate employees - goals provide an effective mechanism for evaluation and control

4 goals of organizational

single use plan of less scope and complexity than a program May be used to introduce a new product within an existing product line

project

a ______ plan operationalizes any other plan

action

ongoing planning process where you develop plan, considering contingency events

action plan 1

ongoing planning process where you implement a plan and identify contingency events

action plan 2

ongoing planning process where you specify indictors for contingency events and develop a plan for each

action plan 3

ongoing planning process where you sucessfully complete a plan

action plan 4

operations, marketing, finance, quality control, productivity

area

established mission and strategy; plays a big role in planning process

board of directors

the president of chair of the board of directors, CEO

chief executive officer

alternative courses of action if intended plan is interrupted

contingency planning

set of procedures the organization uses in the event of a disaster

crisis management

the cornerstone of planning catalyst that drives the planning process formulation and implementation of all plans

decision making

top executives working together in a group, they meet regularly to give input to CEO and review strategic pans

executive committee

covers from 1 to 5 years

intermediate plan

states an organization's fundamental purpose

mission statement

occurs within an environmental context managers must develop a complete understanding of this context to determine an organization's mission

planning process

coordinates planning and provides tools

planning staff

line managers grouped for a specific task

planning task force

standing plan specifying the organizational's general response to a designated problem or situation ex- Mcdonalds has this that it will not grant a franchise to individual who already owns a fast food restaurant

policy

single use plan for a large set of activities "new product line, new facility, changing an organizations mission statement

program

reacts to unforeseen events

reaction plan

standing plans describing exactly how specific activities are to be carried out focus on one activity

rules and regulations

one year or less

short range plan

developed to carry out a course of action not likely to be repeated in the future "the entry to your do to list is to buy a cake for Susan's going away party"

single plan use

long term, intermediate term, short term goals

time frame