MANG CH 4 QUIZ
Working alone or with others and generating as many ideas and questions as you can, without stopping to criticize or organize, is referred to as ________________________.
brainstorming
Maya is concerned about the level of detail that she should include in her message. Which step in the audience analysis process is Maya working on? A. Identifying the primary audience B. Determining audience size and geographic distribution C. Understanding audience expectations and preferences D. Forecasting probable audience reaction E. Determining audience composition
C
Which of the following is a disadvantage of written, printed communication? A. It allows writers to plan and control their messages B. It can be used to avoid immediate interactions C. It offers limited opportunities for timely feedback D. It offers a permanent, verifiable record E. It minimizes the distortion that can accompany oral messages.
C
Taka is considering sending a message regarding a raise but is concerned since the company is struggling financially. Taka has determined the specific purpose of his message; however, he should answer which of the following questions before sending his message? A. Will management take punitive action as a result of the message? B. Will management allow him to send this message? C. Is the purpose acceptable to the organization? D. Is the purpose realistic? E. Will anything change as a result of the message?
D
Aliyah is looking for similarities and differences in culture, language, age, education, organizational rank and status, attitudes, experience, motivations, biases, beliefs, and any other factors that might affect the success of her message. Which step in the audience analysis process is Aliyah working on?
Determining audience composition
Eliana is putting herself in the audience's position. Which informal process to gather insights and guide her research efforts is she engaged in? A. Reading reports and company documents B. Asking her audience for input C. Talking with supervisors, colleagues, or customers D. Listening to the community E. Considering the audience's perspective
E
Which of the following are the simplest categories for media choices? A. Descriptive and nondescriptive B. Long and short C. Simple and complex D. digital and nondigital E. Oral, written, and visual
E
Which of the following is an advantage of written, printed communication? A. It can reduce the communicator's control over the message. B. It often takes less time and fewer resources to create and distribute. C. It has the rich nonverbal cues provided by oral media. D. It offers opportunities for timely feedback. E. It can reach geographically dispersed audiences.
E
Which of the following is the term used for the form a message takes? A. Modem B. Mainframe C. Computer D. Channel E. Medium
E
A message that meets your audience's needs and gets your points across is referred to as a(n) __________________________ message.
effective
A message that makes the best use of your time and your audience's time is referred to as a(n) ___________________ message.
efficient
The __________ purpose of all business messages is to inform, persuade, or collaborate with the receiver.
general
A medium's ability to (1) convey a message through more than one informational cue (visual, verbal, vocal), (2) facilitate feedback, and (3) establish personal focus is referred to as _______________.
richness
The technique that asks who, what, when, where, why, and how questions to distill major thoughts from unorganized information is referred to as __________________.
the journalistic approach
The process that involves recording yourself as you describe what you intend to write, and then listening to the playback, identifying ways to tighten and clarify the message, and repeating the process until you distill the main idea down to a single, concise message is referred to as ______________________.
the storyteller's tour
The overall subject of your message is referred to as the _______________.
topic
What is the correct order of the three-step writing process?
Planning, writing, and completing
To verify the quality of information, you should be concerned that the information is _______________________________________________.
accurate, ethical, and pertinent
Which of the following is a disadvantage of visual, printed communication? A. It is often less intimidating than long blocks of text B. It can convey complex ideas and relationships quickly C. It can reduce the burden on the audience to figure out how the pieces of a message or concept fit D. Simple charts and graphs are easy to create in spreadsheets and other software and then can be integrated E. It can require artistic skills to design
E
Which of the following is a disadvantage of oral, in-person communication? A. The parties can resolve misunderstandings and negotiate meaning quickly B. Live interaction reduces the communicator's control over the message C. It involves rich nonverbal cues (both physical gesture and vocal inflection) D. It provides the opportunity for immediate feedback E. It allows the speaker to express the emotion behind a message
B
As a general rule, what percentage of your time should be set aside for each step of the three-step writing process?
50 percent for planning, 25 percent for writing, and 25 percent for completing the three-step writing process
Stefan is having discussions with customers, product enthusiasts, and other people who engage in online discussions. Which informal process to gather insights and guide his research efforts is he engaged in? A. Listening to the community B. Talking with supervisors and colleagues C. Asking his audience for input D. Analyzing the audience's perspective E. Reading reports and company documents
A
Which of the following is an advantage of written, digital communication? A. Messages can be delivered quickly B. It can be easy to overuse C. It can be limited in terms of reach and capability D. It can create productivity concerns E. It requires Internet or mobile phone connectivity
A
Which of the following is the term used for the system used to deliver a message? A. Channel B. Computer C. Medium D. Modem E. Mainframe
A
Amar is choosing strong words, creating effective sentences, and developing coherent paragraphs. Which step of the three-step writing process is he working on?
Writing