MARK 300 Chapter 10

disintermediation

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____.

intensive

Producers of convenience products typically use​ ______ distribution.

corporate VMS

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.

warehousing, inventory management, transportation, logistics information management.

What are the four major functions of​ logistics?

a franchise

What is the most common type of a contractual​ VMS?

targeted levels of customer service

When setting channel​ objectives, companies should state the objectives in terms of​ ______.

suppliers

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer?

a ford dealer complaining that another ford dealer is advertising in his territory

Which of the following is an example of horizontal channel​ conflict?

analyzing consumer needs

what is the first step in marketing channel design?

reverse logistics

​_______ involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers.