Marketing Ch 14 & 15 Practice

Before the Iraq war, Iraq traded oil for food with several countries. Which type of countertrade is this?

Barter

The growth of the Internet caused many brick-and-mortar companies to ____ in response to customer demands and a changing marketplace.

Become click and mortar companies

Linda is angry at Joe's Pizza for delivering yet another soggy pizza, so she fires off an email to DeLuca's Pizza criticizing their performance. This is an example of

C2B e-commerce

Robert's Clothiers operates a downtown store and an e-tail site on the Web. Robert's is an example of a(n):

Click and mortar company

Of 7 C's of effective website design _____ refers to websites capability to enable commercial transactions

Commerce

In consumer marketing, a customer database might contain all the following EXCEPT:

Competitive suppliers

What happened in response to FTC finding that many websites were collecting personal info form children without disclosure or parental permission?

Congress passed children's online privacy protection act

CNET.com hosts reviews, how to advice, online videos, and a vendor listing/price search option for various types of electronic products. Which classification best describes the CNET Web site?

Content Site

Which "C" of effective Web site design refers to the site's ability to tailor itself to different users or to allow users to personalize the site?

Customization

Before going abroad, a company should do all of the following EXCEPT:

Decide how it will reinvest the profits of its international venture

Honda, Nissan, and Toyota, all Japanese automobile manufacturers, have manufacturing plants in the United States. This is an example of:

Direct investment

Suppose you wanted to sell custom-built cars to consumers using one of the major methods of direct marketing. Which do you think would be the most effective?

Direct-mail marketing

In 1980s, Japanese computer chip manufacturers were accused of selling computer chips in the United States for less than their costs in an attempt to run U.S. manufacturers out of business. This pricing practice is called:

Dumping

A firm's first step in entering the global marketplace is often the creation of an:

Export department

Which of the following is NOT one of the five strategies for adapting product and marketing communications to a global market?

External extension

44). A _____ is one that, by operating in more than one country, contains marketing, production, research and development, and financial advantages that are not available to purely domestic competitors.

Global firm

A firm wants to enter and international market in which it has little experience. As the target country has had three civil wars in the last 10 years, the best method of entry is probably:

Indirect exporting

When entering a foreign market, companies typically start with ____, working through independent international marketing intermediaries

Indirect exporting

World product groups, geographical organizations, and international subsidiaries are all options for organizing a(n):

International division

The most challenging public policy issue currently facing the direct marketing industry is/are:

Invasion of privacy

A _____ is a tax levied by a government against certain imported products in order to protect domestic firms.

Tariff

Your U.S. based firm wants to introduce its goods to China. The government of China initiates a tax on your imported goods, which is called a:

Tariff

The Hilton Hotel chain has just completed negotiations to provide management know-how to a foreign company that is contributing the capital investment for a new hotel in Prague, Czech Republic. Hilton is involved in:

Management contracting

31). Which of the following is NOT one of the benefits for the seller in direct marketing?

Mass reach and frequency

Jason was looking at information on a Web site when an advertisement appeared suddenly in a new window in front of the window he was viewing. This is an example of:

Pop up ad

Keiser, Inc. has modified its industrial machine tools for sale in Asian markets to conform to the metric system. Keiser is engaged in:

Product adaptation

Consumers and business buyers benefit form internet buying because it is convenient, interactive and immediate, offers a wealth of comparative information and ____

Provides access to a greater product selection

Which of the following is NOT one of the benefits for the seller in direct marketing?

Public relations

Unsolicited, unwanted commercial email messages are called:

Spam

A country whose industrial structure is classified as a(n): _____ would be the absolute worst choice for a computer manufacturer seeking to market its products abroad

Subsistence economy