marketing ch 5

which of the following is a social factor that influences customer buying behavior?

family

________ are the most affluent and brand conscious demographic segment in the United States.

Asian Americans

which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand

brand personality

______ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a companys products

buzz marketing

_______ is the degree to which an innovation fits the values and experiences of potential consumers

compatibility

a child in the US is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________

culture

Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process.

evaluation of alternatives

Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find something in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

information search

which of the following is a personal factor that influences a customers buying behavior?

life-cycle stage

a baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of _____ in the marketing process

motive

which of the following is the first stage of the buyer decision process?

need recognition

______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others

opinion leaders

the most effective sources of information about a product tend to be ______

personal

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a(n) ________.

reference group

_____ is the degree to which an innovation appears superior to existing products

relative advantage

which of the following needs in maslows hierarchy is generally satisfied last?

self-actualization

hallmarks classic "when you care enough to send the very best" slogan appeals to which need category in maslows hierarchy?

social

which of the following is most likely a true statement about social class?

social classes show distinct product preferences in areas such as clothing

a company regularly purchases cleaning supplies from a vendor and orders relatively consistent amounts of the same products on each purchase from the same vendor. this is an example of

straight rebuy

many marketers now embrace a _______ strategy, integrating ethnic and cross cultural perspectives within their mainstream marketing

total market