Marketing Chapter 17 Quiz Questions- scardillo

Consumers' names and additional information likely become part of ________ whenever they enter a sweepstakes, apply for a credit card, visit a Web site, or send a tweet.

A company's database

________ are online journals where people post their thoughts, usually on a narrowly defined topic.

Blogs

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.

Direct

________ involves sending an offer, announcement, reminder, or other item to a person at a particular address.

Direct-mail marketing

________ allows consumers to gain additional information about a product through the use of a remote control.

Interactive TV

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

Marketing websites

Which of the following best describes permission-based e-mail marketing?

Mass customization, personalization

Which of the following is a type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool consumers into revealing their personal data?

Phishing - Identity Fraud

Online ads that incorporate animation, video, sound, and interactivity are called ________.

Rich media ads

In ________, text-based ads and links appear alongside search engine results on sites such as Google, Yahoo!, and Bing.

Search-related ads

Is an unsolicited, unwanted commercial e-mail message that clogs up e-mailboxes.

Spam

True/False: Digital catalogs eliminate printing and mailing costs.

True