Marketing Chapter 6 Quiz Questions

Buyers who face a ________ usually go through all stages of the buying process.

New task buying situation

Business demand that ultimately comes from the demand for consumer goods is known as ________ demand.

Derived

Business markets are similar to consumer markets in that ________.

Both involve people who assume buying roles and make purchase decisions to satisfy needs

________ have formal authority to select the supplier and arrange the terms of purchase.

Buyers

Business buyer behavior refers to the ________.

Buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.

The decision-making unit of a purchasing organization is called its ________.

Buying center

________ refers to purchasing through electronic connections between buyers and sellers - usually online.

E-procurement

Total government spending is determined by ________.

Elected Officials

True/False: In a straight rebuy, the buyer wants to alter product specifications, prices, terms, or suppliers.

False

The business marketer normally deals with ________ than the consumer marketer does.

Far fewer, much larger

In new product buying, the users are often the ________.

Influencers

________ occurs when someone in the company identifies a need that can be met by acquiring a specific product or service.

Problem Recognition