Marketing Chapter 8 DSM

__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. a) fashion b) a fad c) style d) crowdsourcing

b) a fad

Phasing out weak items is a product strategy in the __________ phase. a) growth b) decline c) introduction d) maturity

b) decline

__________ is the systematic search for new product ideas. a) product concept b) idea generation c) new product development d) idea screening

b) idea generation

__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible. a) idea generation b) idea screening c) new product development d) product concept

b) idea screening

The __________ is the PLC stage in which a product's sales growth slows or levels off. a) decline stage b) maturity stage c) introduction stage d) growth stage

b) maturity stage

__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering. a) team-based new product development b) product development c) customer-centered new product development d) marketing strategy development

b) product development

The __________ is the PLC stage in which a product's sales start climbing quickly. a) introduction stage b) maturity stage c) growth stage d) decline stage

c) growth stage

Concept testing is __________. a) developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering b) a detailed version of the new product idea stated in meaningful consumer terms c) testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal d) the stage of new product development in which the product and its proposed marketing program are tested in realistic market settings

c) testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal

__________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness. a) product development b) customer-centered new product development c) team-based new product development d) marketing strategy development

c) team-based new product development

__________ is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process. a) crowdsourcing b) fashion c) style d) a fad

a) crowdsourcing

Offering product extensions, service, and warranty is a product strategy in the __________ phase. a) growth b) decline c) introduction d) maturity

a) growth

__________ is designing an initial marketing strategy for a new product based on the product concept. a) marketing strategy development b) team-based new product development c) product development d) customer-centered new product development

a) marketing strategy development

Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase. a) maturity b) growth c) introduction d) decline

a) maturity

The introduction stage is the PLC stage in which __________. a) a product's sales start climbing quickly b) a product's sales growth slows or levels off c) a new product is first distributed and made available for purchase d) a product's sales fade away

c) a new product is first distributed and made available for purchase

__________ is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. a) test marketing b) product concept c) concept testing d) product development

c) concept testing

__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences. a) marketing strategy development b) team-based new product development c) customer-centered new product development d) product development

c) customer-centered new product development

Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase. a) growth b) decline c) maturity d) introduction

c) maturity

__________ is a detailed version of a new product idea stated in meaningful consumer terms. a) idea screening b) idea generation c) product concept d) new product development

c) product concept

__________ is a basic and distinctive mode of expression. a) fashion b) fad c) style d) crowdsourcing

c) style

New product development is __________. a) the systematic search for new product ideas b) a detailed version of a new product idea stated in meaningful consumer terms c) the development of original products, product improvements, product modifications, and new brands through the firm's own efforts d) the screening of new product ideas to spot good ideas and drop poor ones as soon as possible

c) the development of original products, product improvements, product modifications, and new brands through the firm's own efforts

The __________ is the PLC stage in which a product's sales fade away. a) growth stage b) introduction stage c) maturity stage d) decline stage

d) decline stage

Marketing strategy development is __________. a) development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences b) development in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness c) developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering d) designing an initial marketing strategy for a new product based on the product concept

d) designing an initial marketing strategy for a new product based on the product concept

__________ is a currently accepted or popular style in a given field. a) crowdsourcing b) style c) a fad d) fashion

d) fashion