Marketing Chapter 8 DSM
__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. a) fashion b) a fad c) style d) crowdsourcing
b) a fad
Phasing out weak items is a product strategy in the __________ phase. a) growth b) decline c) introduction d) maturity
b) decline
__________ is the systematic search for new product ideas. a) product concept b) idea generation c) new product development d) idea screening
b) idea generation
__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible. a) idea generation b) idea screening c) new product development d) product concept
b) idea screening
The __________ is the PLC stage in which a product's sales growth slows or levels off. a) decline stage b) maturity stage c) introduction stage d) growth stage
b) maturity stage
__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering. a) team-based new product development b) product development c) customer-centered new product development d) marketing strategy development
b) product development
The __________ is the PLC stage in which a product's sales start climbing quickly. a) introduction stage b) maturity stage c) growth stage d) decline stage
c) growth stage
Concept testing is __________. a) developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering b) a detailed version of the new product idea stated in meaningful consumer terms c) testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal d) the stage of new product development in which the product and its proposed marketing program are tested in realistic market settings
c) testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal
__________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness. a) product development b) customer-centered new product development c) team-based new product development d) marketing strategy development
c) team-based new product development
__________ is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process. a) crowdsourcing b) fashion c) style d) a fad
a) crowdsourcing
Offering product extensions, service, and warranty is a product strategy in the __________ phase. a) growth b) decline c) introduction d) maturity
a) growth
__________ is designing an initial marketing strategy for a new product based on the product concept. a) marketing strategy development b) team-based new product development c) product development d) customer-centered new product development
a) marketing strategy development
Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase. a) maturity b) growth c) introduction d) decline
a) maturity
The introduction stage is the PLC stage in which __________. a) a product's sales start climbing quickly b) a product's sales growth slows or levels off c) a new product is first distributed and made available for purchase d) a product's sales fade away
c) a new product is first distributed and made available for purchase
__________ is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. a) test marketing b) product concept c) concept testing d) product development
c) concept testing
__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences. a) marketing strategy development b) team-based new product development c) customer-centered new product development d) product development
c) customer-centered new product development
Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase. a) growth b) decline c) maturity d) introduction
c) maturity
__________ is a detailed version of a new product idea stated in meaningful consumer terms. a) idea screening b) idea generation c) product concept d) new product development
c) product concept
__________ is a basic and distinctive mode of expression. a) fashion b) fad c) style d) crowdsourcing
c) style
New product development is __________. a) the systematic search for new product ideas b) a detailed version of a new product idea stated in meaningful consumer terms c) the development of original products, product improvements, product modifications, and new brands through the firm's own efforts d) the screening of new product ideas to spot good ideas and drop poor ones as soon as possible
c) the development of original products, product improvements, product modifications, and new brands through the firm's own efforts
The __________ is the PLC stage in which a product's sales fade away. a) growth stage b) introduction stage c) maturity stage d) decline stage
d) decline stage
Marketing strategy development is __________. a) development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences b) development in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness c) developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering d) designing an initial marketing strategy for a new product based on the product concept
d) designing an initial marketing strategy for a new product based on the product concept
__________ is a currently accepted or popular style in a given field. a) crowdsourcing b) style c) a fad d) fashion
d) fashion