Marketing Chapter Ten

vertical marketing system

A _____ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members

value delivery network

A _____ is made up of a company, its supplies, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system

disintermediation

For over 10 years, Erudite, a publishing and educational company that produces college textbooks, has been selling its books online through study smart.com, a popular online retailer that sells textbooks published by different companies. Recently, Erudite stopped selling its books through studysmart.com and set up its own web site to sell its books. This change in channel organization is called _____

exclusive

High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use _____ distribution, giving a limited number of dealers the sole right to sell products in a specified geographic territory

administered vertical

In a(n) _____ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members

a contractual marketing system

Java Jane's first coffeehouse was very successful due to the unique flavors, on-site baked goods, and inviting ambiance. The owner, Jane Phillips, decided to franchise her operation when she was approached by several interested investors. Which type of marketing system has Java Jane's most likely adopted?

direct

Mary kay cosmetics and amway sell their products through home and office sales parties, online web sites, and social media. Both companies use a(n) _____ channel to distribute their offerings

inbound

Moving products and materials from suppliers to the factory is known as _____ logistics

products from the factory to resellers and ultimately to customers

Outbound logistics refers to moving _____

intensive

Producers of convenience products and common raw materials typically seek _____ distribution -- a strategy in which they stock their products in as many outlets as possible

create greater efficiency in making goods available to target markets

Producers use marketing intermediaries because they _____

storage warehouses store goods for moderate to long periods, while distribution centers are used to move goods rather than just store them

Which of the following is a difference between storage warehouses and distribution centers?

trucks

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

marketing channels

_____ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users

multimodal transportation

_____ involves combining two or more systems of transportation to move products