Marketing Cloud Admin > Unit 4: Study Up on Digital Marketing > Plan Marketing Content and Strategy with Marketing Cloud Account Engagement > Account Engagement for Targeted Audiences > Module Quizzes

Einstein Behavior Scoring identifies prospects' buying signals and scores them based on: A. Engagement Patterns B. Automation rules C. Engagement Programs D. Dynamic lists

A. Engagement Patterns

Which automation tool should you choose to assign prospects, one time, to a user group based on country and product interest? A. Segmentation rule B. Automation rule C. Completion action D. Dynamic list

A. Segmentation rule

Einstein Campaign Insights gives marketers real-time AI-driven insights on factors that determine campaign performance. What is one example of a factor? A. Email list B. Geographic regions C. Engagement Programs D. Automation rules

B. Geographic regions

Which automation tool should you choose to create a Salesforce task when a prospect visits the company's pricing page? A. Dynamic list B. Page action C. Segmentation rule D. Automation rule

B. Page action

When you build your automation tools, what order of operations is ideal? A. Set up dynamic lists, completion actions and segmentation rules first, and then set up automation rules second. B. Set up everything all at once, it really doesn't matter the order. C. Set up dynamic lists and completion actions first; set up segmentation rules and automation rules second. D. Set up completion actions and automation rules first; set up dynamic lists and segmentation rules second.

B. Set up everything all at once, it really doesn't matter the order.

What happens if you have multiple completion actions on one marketing asset?: A. The completion actions execute in the order you added them. B. The completion actions that affect other automations run first. C. The completion actions execute simultaneously. D. The completion actions execute in reverse order.

B. The completion actions that affect other automations run first.

How does a prospect join an engagement program? A. By submitting a form B. By viewing your website C. By being added to a list attached to an engagement program D. By following you on social media

C. By being added to a list attached to an engagement program

Of the following, which automation rule operator requires an exact match? A. Isn't B. Contains C. Is D. Doesn't contain

C. Is