Marketing Test Review 1

Which of the following is an example of advertising: A. A chef develops a new dish for her restaurant. B. A commercial for a new product runs on TV. C. A new store opens in your town. D. A sporting goods store starts to get more business

B. A commercial for a new product runs on TV.

Which marketing function involves determining where products will be sold? A. Promotion B. Channel management C. Servicing D. Selling

B. Channel management

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is A. straight. B. efficient. C. easy. D. reasonable.

B. efficient

According to the marketing concept, which option demonstrates customer orientation? A. Convincing a buyer to buy B. Researching a firm's competitors C. Advertising the features of a product D. Finding out what a buyer wants

Finding out what a buyer wants

How can Tracy make sure that her marketing campaigns support her company's goals? A. Select the right channels B. Use pricing strategies C. Engage in market planning D. Speak with customers

C. Engage in market planning

At Jamilah's job she focuses on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling. What marketing career does Jamilah have? A. Digital marketing B. Public relations C. Service marketing D. Marketing management

Marketing management

Marketing encourages people from different countries to __________ frequently. A. travel B. trade C. think D. train

B. trade

Which of the following is the best description of the marketing mix: A. A combination of the four elements of marketing B. A method of determining what a marketer wants to achieve C. A strategy that serves as a guide D. An element of marketing that puts a product in the right place at the right time

A. A combination of the four elements of marketing

What trait is the most important for marketers who work in marketing operations? A. Analytical skills B. Creativity C. Communication skills D. Tech skills

A. Analytical skills

In the marketing concept, whose point of view matters most? A. Buyer's B. Seller's C. Marketer's D. Planner's

A. Buyer's

Which of the following is a marketing activity: A. Communicating with customers. B. Leading a project team. C. Balancing customer needs with wants. D. Lowering operational expenses.

A. Communicating with customers.

Which of the following items cannot be marketed: A. Hopefulness B. Health C. Holiday D. Hawaii

A. Hopefulness

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing? A. Market planning B. Pricing C. Product/Service management D. Selling

A. Market planning

What provides the basis for all marketing goals and actions? A. Planning B. Pricing C. Retailing D. Budgeting

A. Planning

What do public relations professionals strive to create for their companies? A. Positive image B. Excellent service C. Artistic displays D. Strategic goals

A. Positive image

Which marketing career is usually in charge of writing press releases? A. Public relations B. Marketing research C. Marketing operations D. Customer service

A. Public relations

Franklin is a marketer who selects what he thinks is the best strategy. What should he do next? A. Set aside the needed funds B. Apply the marketing concept C. Determine the final deadline D. List the available resources

A. Set aside the needed funds

Which of the following is an important characteristic of marketing tactics: A. The tactics should line up with marketing strategies. B. The tactics should focus on customers. C. The tactics should bring in enough money.

A. The tactics should line up with marketing strategies.

Which of the following is true of people who work in sales: A. To be successful, they need people skills. B. They can only find jobs in limited industries. C. They typically sell products door-to-door. D. Strong math skills are their most important trait.

A. To be successful, they need people skills.

In an overall sense, where does marketing occur? A. Wherever customers are B. Wherever businesses are C. Wherever stores are D. Wherever advertisements are

A. Wherever customers are

If a company wants to market its product to a targeted group of consumers and get specific, measurable results, it should consider using A. direct marketing. B. digital marketing. C. a deep product mix. D. product/service management.

A. direct marketing

Without marketing, producers and customers would be: A. disconnected from each other. B. highly dependent on advertising agencies. C. in close communication with each other. D. exposed to many new and improved products.

A. disconnected from each other.

Marketing is described as creating: A. exchanges. B. gaps. C. advertisements. D. needs.

A. exchanges.

Service marketers have a tough job because they have to market products that are A. intangible. B. tangible. C. unnecessary. D. nonexistent.

A. intangible

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function. A. promotion B. purchasing C. planning D. pricing

A. promotion

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is A. selling. B. prospecting. C. market research. D. purchasing.

A. selling.

What are salespeople expected to be able to do in order to sell goods and services to customers? A. Arrange displays B. Control expenses C. Answer questions D. Develop brochures

C. Answer questions

Of the following, which is a durable good: A. Lip balm B. Insect repellent C. Coffee mug D. Hamburger

C. Coffee mug

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in __________ marketing. A. mass B. target C. risky D. industrial

B. target

Which of the following is an example of digital marketing: A. A restaurant places a coupon in a local newspaper. B. A company posts an offer on a social media network. C. A business sends fliers through the mail. D. A company runs a commercial on television.

B. A company posts an offer on a social media network.

What marketing career involves catching customers' attention, informing them of products, and persuading them to buy? A. Marketing research B. Advertising C. Public relations D. Product management

B. Advertising

Which of the following marketing functions enables businesses to have their products in the right place at the right time: A. Selling B. Channel management C. Risk management D. Promotion

B. Channel management

What marketing career focuses on keeping customers coming back? A. Public relations B. Customer service C. Marketing operations D. Product/Brand management

B. Customer service

Which of the following influences the process of determining price: A. Publicity. B. Customers' perception of value. C. Sales promotion. D. Purchase location.

B. Customers' perception of value.

Which of the following activities is an aspect of marketing a service: A. Finding out customers' favorite coffee flavors B. Determining how much to charge for a haircut C. Developing a new, improved cell phone D. Advertising the state of Michigan on television

B. Determining how much to charge for a haircut

How does the marketing function of selling benefit society? A. Determines to whom to sell B. Helps to increase employment C. Affects demand for a good or service D. Creates a relationship with customers

B. Helps to increase employment

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo. A. Specialty advertising B. Marketing-information management C. Promotion D. Behavioral segmentation

B. Marketing-information management

Which of the following is a method used to communicate with customers: A. Marketing concept B. Personal selling C. Customer orientation D. Manufacturing

B. Personal selling

Balancing value and satisfaction for the customer is part of which element of marketing? A. Promotion B. Price C. Product D. Place

B. Price

Which marketing function involves creating the correct product mix for a business? A. Selling B. Product/Service management C. Financing D. Marketing-information management

B. Product/Service management

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement. A. Selling B. Promotion C. Purchasing D. Pricing

B. Promotion

According to the marketing concept, which option shows company commitment? A. Teaching marketing to college marketing students B. Setting aside funds to research what customers want C. Pricing a product to maximize profitability per item D. Leaving marketing to the marketing department

B. Setting aside funds to research what customers want

Which of the following is an example of communicating with customers: A. Developing a marketing plan B. Sponsoring a charity event C. Choosing a store to distribute products D. Creating a new product

B. Sponsoring a charity event

Which of the following traits are necessary in all marketing careers: A. Math skills and graphic design B. Teamwork and communication C. Creativity and independence D. Persistence and math skills

B. Teamwork and communication

Which of the following questions might marketers ask when they are working on the product element of marketing: A. Where should the product be sold? B. What level of quality should be produced? C. What media should be used to promote the product? D. How much should the product cost?

B. What level of quality should be produced?

To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions: A. What forms of payment should we accept? B. Where should we make our product available? C. How should we package our product? D. Should we offer a warranty for our product?

B. Where should we make our product available?

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing...? A. responsibilities. B. functions. C. strategies. D. tactics.

B. functions.

A firm's strategy is important because it shows A. how its prices will be lowered. B. how its goal will be reached. C. how its tactics will be organized. D. how its marketing mix will be blended.

B. how its goal will be reached.

To select the best strategy available to them, marketers should consider A. when they want promotional messages delivered to customers. B. how the marketing concept applies to their situation. C. how to get their product into more customers' hands. D. resources needed to research and develop their product.

B. how the marketing concept applies to their situation.

According to the marketing concept, keeping company goals in mind means: A. containing marketing costs. B. maintaining the firm's purpose. C. putting marketing second to other company goals. D. making product prices low.

B. maintaining the firm's purpose

The marketing function that includes creating strategies to attract the target customer to a business is A. channel management. B. market planning. C. pricing. D. marketing-information management.

B. market planning.

At Raul's job, he is in charge of keeping up with trends, analyzing sales, negotiating with vendors, and predicting what will sell in the future. Raul likely works in A. public relations. B. merchandising/buying. C. market research. D. digital marketing.

B. merchandising/buying.

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing. A. purchasing B. pricing C. financing D. promotion

B. pricing

Hospitals, spas, and churches are examples of A. retailing. B. service marketing. C. industrial markets. D. non-store retailing.

B. service marketing.

Which of the following is the most likely obstacle for a marketer to encounter: A. A competitor might create an inferior product B. A social media campaign might succeed. C. Government regulations might change. D. Profits might increase.

C. Government regulations might change.

What type of duties do customer service professionals often perform? A. Preparing ads B. Paying invoices C. Handling complaints D. Receiving shipments

C. Handling complaints

Which function of marketing determines how much gross profit a business will make on a good or service? A. Channel management B. Risk management C. Pricing D. Promotion

C. Pricing

In what marketing activity do businesses engage to meet the wants and needs of consumers? A. Market planning B. Pricing C. Product/Service management D. Cost-benefit analysis

C. Product/Service management

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products? A. Price B. Product C. Promotion D. Place

C. Promotion

Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year's customer service by 15% over last year's: A. Improving the customer waiting area B. Offering customers a payment plan C. Scheduling customer-service training dates D. Increasing customer benefits

C. Scheduling customer-service training dates

Marketing links producers to: A. marketers. B. retailers. C. customers. D. distributors.

C. customers.

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of A. market planning. B. product/service management. C. marketing-information management. D. product development.

C. marketing-information management

Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix. A. product B. price C. place D. promotion

C. place

Before customizing the marketing mix, marketers should A. choose the vendors. B. decide the price. C. select the strategy. D. pick the product.

C. select the strategy.

A goal can be evaluated to determine its A. advantage. B. benefit. C. success. D. progress.

C. success

Which of the following things might a marketer do to achieve the company's pricing objective of raising the product's value in the customer's eye: A. Decide how to package the product B. Lower the product's price C. Order more of the product D. Ask a higher price for the product

D. Ask a higher price for the product

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper: A. E-commerce B. Publicity C. Service marketing D. Competition

D. Competition

For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal: A. Improving this year's telemarketing skills by 7% over last year's skills B. Improving this year's proposal-writing by 7% over last year's writing C. Improving this year's sales training results by 7% over last year's results D. Improving this year's customer satisfaction by 7% over last year's ratings

D. Improving this year's customer satisfaction by 7% over last year's ratings

Overall, what does marketing allow us to do? A. Feel better about shopping B. Limit our spending C. Stop buying online D. Live our daily lives

D. Live our daily lives

At Marcella's company, she's in charge of figuring out what customers need and want, and why they do what they do. What marketing career does Marcella have? A. Customer service B. Public relations C. Digital marketing D. Marketing research

D. Marketing research

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package? A. Advertising B. Marketing research C. Channel management D. Product management

D. Product management

Which marketing function can remind customers of items that they want to purchase? A. Product/Service management B. Pricing C. Financing D. Promotion

D. Promotion

Which of the following describes careers in marketing: A. They exist in very few industries. B. They are separate and distinct. C. They only exist online. D. They often overlap and run together.

D. They often overlap and run together.

Marketers plan where they need to go and how to get there efficiently in order to A. agree upon a goal. B. measure their success. C. lay out their strategies. D. achieve satisfying connections.

D. achieve satisfying connections.

A product being in great demand is a factor that might encourage businesses to: A. gather information. B. contact competitors. C. decrease inventory. D. adjust prices.

D. adjust prices.

The purpose of communicating with customers is to: A. gather participants for a survey. B. determine prices. C. befriend customers. D. attract customers' interest.

D. attract customers' interest.

The marketing function that is responsible for the flow of goods or services from the producer to the customer is A. purchasing. B. selling. C. product/service management. D. channel management.

D. channel management.

An effective marketing-information management function enables marketers to: A. create demand for a good or service. B. select suppliers for products. C. determine the price of a good or service. D. determine what products customers want.

D. determine what products customers want.

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as A. origin or heritage. B. socioeconomic status. C. personal belief. D. life stage.

D. life stage.

If a marketer changes one marketing mix element, s/he should expect that the __________ will also change. A. strategy B. goal C. product quality D. other elements

D. other elements

Booking hotel rooms for vacationers is an example of __________ marketing. A. sport B. feature C. benefit D. service

D. service