marketing vocab 2/19/18

technology improvements

an ongoing trend that affects how efficiently businesses operate

the risk of markdown is great

businesses may price goods with a higher than average markup when

internal strength

if a situation analysis reveals that the company has a comprehensive, current, and flexible database system, it has indentified

target market

the main reason that a sportswear retailer decided to use direct-mail promotion was because it would reach the stores

answer questions

what are salespeople expected to be able to do in order to sell goods and services to customers

interrelated

which of the following best describes the relationship of promotion and marketing:

a poor economy will hurt sales for some businesses but will help others

which of the following is a true statement regarding how economic conditions may affect a business sales forecast

selling the product online

which of the following marketing strategies is appropriate for the decline stage of the product life cycle