MIS 2020 Midterm

From the statements below, which describe the global reach of e-commerce? More than one answer may be correct. Check All That Apply a) E-commerce allows organizations to reach consumers across the globe. b) Using e-commerce, organizations can reach the largest number of potential and existing customers, thus increasing their global influence. c) E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options. d) Before e-commerce, many organizations found it easy to operate at locations across the globe.

a) E-commerce allows organizations to reach consumers across the globe. b) Using e-commerce, organizations can reach the largest number of potential and existing customers, thus increasing their global influence. c) E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.

90 percent of adult internet users (aged 16-64) around the world have visited an online retail store on the web according to the We Are Social survey a) True b) False

a) True

A business-to-consumer transaction is considered to be the selling of products and services to individual consumers. a) True b) False

a) True

What are the names of some forms of e-commerce that involve the consumer providing a product or service? More than one answer may be correct. Check All That Apply a) consumer-to-consumer b) consumer-to-business c) consumer-to-administration d) consumer-to-institution

a) consumer-to-consumer b) consumer-to-business c) consumer-to-administration

Uses of data analytics include which three of the following? Check All That Apply a) improved decision making b) improved patient experiences and internal procedures in health care c) improved customer service d) increasing fonts

a) improved decision making b) improved patient experiences and internal procedures in health care c) improved customer service

Using wireless mobile devices to execute E-commerce transactions is known as a) m-commerce. b) e-commerce. c) re-commerce. d) c-commerce.

a) m-commerce.

What are characteristics of business-to-business (B2B) transactions? More than one answer may be correct. Check All That Apply a) often transpire on a recurring basis b) generally involve large quantities c) often include direct shipment between businesses d) generally involves a single bulk purchase

a) often transpire on a recurring basis b) generally involve large quantities c) often include direct shipment between businesses

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis? More than one answer may be selected. Check All That Apply a) potential return on investment b) potential costs averted c) brand exposure d) need for additional staff

a) potential return on investment b) potential costs averted c) brand exposure

The three-step data visualization process is comprised of which of the following? Check All That Apply a) Ask the stakeholders. b) Explore data sets for patterns. c) Create your visuals. d) Planning for visuals.

b) Explore data sets for patterns. c) Create your visuals. d) Planning for visuals.

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that would be achieved if the money was instead returned to the investors. a) True b) False

b) False

Which of the following is a popular data analytics program that offers business intelligence as well as data visualization? a) PowerPoint b) Tableau c) Calc d) WordStar

b) Tableau

Analytical skills necessary for a data analyst include the characteristics and capabilities that allow for the observation, research, and interpretation of a problem or change in a desired state. According to Google, there are five essential aspects of analytical skills including which three of the following? Check all that apply a) sensing b) curiosity c) understanding context d) data strategy

b) curiosity c) understanding context d) data strategy

Trying to answer questions such as "what happened?" or "what is occurring?" or "what was the ROI?" is the role of a) prescriptive analytics. b) descriptive analytics. c) predictive analytics. d) tracking analytics.

b) descriptive analytics.

In the business world today, many organizations use progressive ________ applications to undertake m-commerce in today's business landscape. a) Internet b) web c) wireless d) mobile

b) web

Data analysts are likely to have achieved what education level when beginning their career? a) high school diploma b) Associate's degree c) Bachelor's degree d) doctorate (Ph.D.)

c) Bachelor's degree

Which of the following is a popular Microsoft data analytics program that offers business intelligence as well as data visualization? a) LinkedIn b) PowerPoint c) Power BI d) Tableau

c) Power BI

What does business-to-consumer (B2C) e-commerce replace? a) product research b) marketing and advertising c) brick-and-mortar store locations d) credit card sales

c) brick-and-mortar store locations

One way to visualize a data ecosystem is to apply it to the data project life cycle. The Data Science Ready project outlines the five steps of the data project life cycle. The final stage in this life cycle is a) wrangling. b) data fabric. c) storage. d) analysis.

c) storage.

A major trend in data analytics is the use of artificial intelligence to focus on small data which is more precise, using small datasets that are capable of impacting decisions in the present. This is known as __________ AI. a) predictive analytics b) data fabric c) composable d) scalable

d) scalable