MIS 305 ch 11
The amount of time visitors spend on a site is a measure of:
engagement
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auctions
A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
On which of the following do users spent the least amount of time per day?
Which of the following is the second leading social network in the United States in terms of monthly unique visitors?
________ refers to the feeling of having been too cheap in bidding and failing to win an auction.
Loser's lament
Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except:
Myspace
Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
Myspace
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
Priceline is an example of a(n):
Name Your Own Price auction.
Which of the following has the highest penetration of social network usage among the general population?
North america
In 2018, which age group had the fastest growing rate of Facebook usage?
adults over 65
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n):
affinity community.
BlackPlanet is an example of a(n) ________ social network.
affinity-based
Which of the following is not one of the defining functions of a portal?
auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
The technology used by early online communities was limited to mostly:
bulletin boards.
All of the following are benefits of auctions except:
decreased price transparency.
Which of the following is an example of a practice network?
doximity
________ is the market leader in C2C auctions.
eBay
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
Which of the following companies purchased Instagram?
Closed bidding offers the advantage of herd effects.
false
Consumers in auctions are driven solely by value maximization.
false
In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
false
Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.
false
Penny auctions don't require money to bid.
false
Portals are not immune to network effects.
false
Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.
false
Threatening negative feedback in return for a benefit is an example of:
feedback extortion
Threatening negative feedback in return for a benefit is an example of:.
feedback extortion.
WebMD.com is an example of a:
focused content portal.
Instagram is an example of a(n):
general community/social network.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
herd behavior
Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue?
To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except:
PredictWallStreet is an example of a(n):
interest-based social network.
In 2017, Fortune 500 companies used ________ more than Facebook.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
Which of the following now owns LinkedIn?
microsoft
The time spent watching and reviewing auction bids is a part of ________ costs.
monitoring
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
________ of procurement officers use auctions to purchase goods.
over one third
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest.
practice network
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.
price matching
Which of the following is not a risk or cost of Internet auctions?
price transparency
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?
proxy bidding
Which of the following is not one of the typical portal revenue sources?
referral fees
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems.
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
shill bidding
When did the first online communities form?
the 1980's
E-mailing buyers to warn them away from a seller is a type of auction fraud known as:
transaction interference.
A community site created by a corporation is called a sponsored community site.
true
Auction prices are often higher than prices in fixed priced markets.
true
In a Dutch Internet auction, a single seller puts up multiple items for bidding.
true
More than two-thirds of Internet users worldwide participate in social networks.
true
Priceline's auctions utilize fixed pricing.
true
The original portals in the early days of e-commerce were search engines.
true
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site.
true
Which of the following purchased Yahoo?
verizon
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
The profit a seller makes at auction is a function of all of the following except:
watch lists.
Which of the following involves the feeling after winning an auction that you paid too much for an item?
winner's regret
After Google, the next portal/search engine site with the most unique visitors is:
yahoo
Which of the following is a leading social network in Germany?
All of the following types of auctions involve single units except:
a Dutch Internet auction.
Which of the following statements best describes the potential impact of network effects with respect to portals?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Facebook owns which of the following?
