Mis Chapter 5, MIS Chapter 8, Chapter 9, MIS Chapter 10

1. A firm can spend no money and time, yet expect to enhance its offerings, by: a. allowing other firms to contribute to its platform. b. going public through an initial public stock offering. c. outsourcing critical processes to third parties. d. adopting an envelopment strategy. e. preannouncing a forthcoming product to lower sales of current offerings.

A

1. A market dominated by a small number of powerful sellers is known as a(n) _____ . a. oligopoly b. pure play c. short tail d. blue ocean e. greenfield

A

1. Cisco purchased Pure Digital, maker of the Flip video recorder, but ended up shutting the unit down a little over two years later. The reason for Cisco's failure was: a. Envelopment. Smartphone manufacturers and music players began to offer video recording features, enveloping the benefit provided by Pure's gear in their offerings. b. Network effects. Late-arriving Cisco could not compete against the dominance of existing, incompatible standards created by early-moving incumbents. c. The Osbour Effect. Cisco preannounced a product and no one wanted its current offerings. d. Staying power. Consumers weren't convinced a small firm like Cisco could win in the market.

A

1. Grid computing is a type of computing in which: a. special software is installed on several computers enabling them to work together on a common problem. b. computers are designed with many microprocessors that work together, simultaneously, to solve problems. c. quantum properties, such as superposition and entanglement, are used to represent data and perform operations on these data. d. microprocessors with two or more (typically lower power) calculating processor cores are fabricated on the same piece of silicon to solve multiple problems. e. computer software seeks to reproduce or mimic human thought, decision making, or brain functions.

A

1. Large firms often find new markets attractive, but might not have products ready for delivery. What strategy do such firms use to get potential adopters to delay their purchasing decisions? a. Preannounce forthcoming efforts b. Make their new products compatible with the leading standard c. Spread costs across increasing units of production or in serving multiple customers d. Give away products for half of a two-sided market to seed the market e. Leverage customers of their other products to promote a new product a; Moderate

A

1. Nokia is a cell phone brand that offers digital cameras as part of its cell phone products. It is now in direct competition with camera brands such as Canon and Sony, and has become the world's largest seller of cameras. This is an example of: a. envelopment. b. product customization. c. market diversity. d. product development. e. market innovation.

A

1. Salesforce.com's Chatter and Microsoft's Yammer are all examples of: a. corporate microblogging services. b. industry-specific social networks. c. blogs by company executives used for aggregating customer opinion. d. private, in-house wikis for setting meeting agendas to building multimedia training for new hires. e. keyword-based classification systems created by user communities.

A

1. The third wave of computing was characterized by the introduction of _____. a. personal computers b. mainframe computers c. minicomputers d. Internet computing e. laptops

A

1. Uber and PayPal used similar strategies when trying to jumpstart network effects that were vital in creating their dominance. What did each do? a) Leveraged viral customer promotions by giving incentives to consumers who helped recruit friends to the servcie. b) Operated in "Blue Ocean" that, to this day, remains free of competitors c) Preannoucned their products, discouraging rivals from entering with competing offerings d) Created services that were backward-compatible with rivals, reducing switching costs for anyone interested inleaving incumbents for their services.

A

1. What did Waze offer Google? a. Better maps through crowdsourcing b. Better voice-enabled search via crowdsourcing c. Better advertising accuracy via crowdsourcing d. Better pricing via crowdsourcing e. All of the above.

A

1. What is crowdsourcing? a. It is the act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined generally large group of people in the form of an open call. b. It is the act of moving a job from a group of ineffective employees to an efficient employee. c. It is the process of selling products to people in the guise of conducting marketing research. d. It is the act where a group of people moves from one country to another while looking out for better work opportunities. e. It is the movement of employees from one department to another with the aim of improving their skill sets.

A

1. What problem is faced by multicore processors running older software written for single-brain chips? a. Multicore processors usually run older software by using only one core at a time. b. Multicore processors draw more power than single-brain processors to solve the same problem. c. Multicore processors require greater cooling to run the same software as single-brain processors. d. Individual cores in multicore processors have smaller memories than single-brain chips and are consequently slower. e. Multicore processors still have some fair distance to go before going mainstream.

A

1. Which of the following factors is responsible for enabling the advance of Moore's Law? a. The distance between pathways inside silicon chips gets smaller with each successive generation. b. Silicon is commonly available in the form of sand or silicon dioxide, which helps keep the costs of chip production low. c. Constant interaction among three forces—size, heat, and power—makes Moore's Law practical and ensures that it will endure for decades to come. d. The availability of better cooling technologies ensures chips can continue growing smaller and more power efficient. e. With the exponential growth in information technology-enabled businesses, the demand for computers makes Moore's Law possible.

A

1. Which of the following is *not* an example of larger, conventional firms working with sharing economy startups? a. Apple's purchase of Beats to give new musical artists more exposure. b. Condé Nast's investment in Rent the Runway. c. Google's investment in Uber. d. Walgreens' partnership with TaskRabbit. e. W Hotel partnering with Desks Near Me.

A

1. Which of the following is an example of volatile memory? a. Random-access memory b. Flash memory c. Optical disk drive d. Nanodrive e. Read-only memory

A

1. Which of the following statements regarding the current electronic waste scenario is true? a. Electronic waste increases with the rise of living standards worldwide. b. The content of gold in a pound of electronic waste is lesser than that in a pound of mined ore. c. The process of separating densely packed materials inside tech products to effectively harvest the value in e-waste is skill intensive. d. Sending e-waste abroad can be much more expensive than dealing with it at home. e. E-waste trade is mostly transparent, and stringent guidelines ensure that all e-waste is accounted for.

A

1. Which of the following terms is used as an alternative to switching costs? a. Lock-in b. Complementary benefits c. Exchange benefits d. Straddling costs e. Network impedance

A

1. _____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments. a. Microblogs b. Wikis c. Folksonomies d. Blogs e. Torrents

A

1. _____ are individuals often employed by organizations to review community website content in order to prune excessive contributions, move commentary to the best location, and edit as necessary. a. Wikimasters b. System administrators c. Astroturfers d. Database administrators e. Web masters

A

1. _____ are the supertiny on-off switches in a chip that work collectively to calculate or store things in memory. a. Transistors b. Multicore processors c. Single-core processors d. Conductors e. Inductors

A

1. _____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts. a. S.M.A.R.T. b. A public relations team c. A spokesperson d. A.P.I. e. S.W.O.T.

A

1. 1 _____ = 1 billion bytes a. terabyte b. gigabyte c. megabyte d. petabyte e. zettabyte

B

1. A(n) _____ refers to an Internet vandal and mischief-maker. a. avatar b. troll c. sock puppet d. poltergeist e. gadfly

B

1. Adobe gives away the Acrobat Reader to build a market for the sale of software that creates Acrobat files. This is an example of: a. one market attempting to conquer a new market by making it a subset, component, or feature of its primary offering. b. firms giving away products for half of a two-sided market to seed the market. c. markets, once considered distinctly separate, beginning to offer similar features and capabilities. d. firms taking advantage of complementary products developed for a prior generation of technology. e. firms spreading costs across increasing units of production or in serving multiple customers.

B

1. Advertisement and sponsorships are components of: a. earned media. b. paid media. c. unearned media. d. peer production. e. social media.

B

1. Based on the author's take on e-waste management, a manager would do well to learn that: a. dealing with e-waste at home can be ten times cheaper than sending it abroad. b. disposal and recycling partners must be audited with the same vigor as suppliers and other partners. c. environmentalists target only the big firms as they can afford to compensate for any environmental damage wrought by their practices. d. it is simple enough for firms to monitor and track e-waste management through international agencies such as Fair Factories Clearinghouse. e. appointing environmentalists like Al Gore to the firm's board of directors helps avoid legal action and brand tarnishing due to bad e-waste management practices.

B

1. Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit Super Nintendo system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of: a. switching costs. b. backward compatibility. c. staying power. d. effective pricing. e. network effects.

B

1. Multicore processors are formed by: a. connecting identical processors in a parallel combination and drawing power from the same source. b. putting two or more lower power processor cores on a single chip. c. connecting a series of high powered processors through a single power source. d. slicing a flat chip into pieces and reconnecting the pieces vertically. e. connecting a combination of parallel and series-connected processors to a single larger processor to supplement its functioning.

B

1. Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services. a. paid b. earned c. owned d. mainstream

B

1. The long tail nature of the blogging phenomenon is demonstrated by: a. many blogs, which are more popular than most mainstream media publications. b. the niche content that is discoverable through search engines and that is often shared via other types of social media. c. most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics. d. the higher valuation of many top-ranked blogs, compared to that of publicly traded papers. e. top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.

B

1. The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to: a. the low pricing of Xbox which eroded users' confidence in the product. b. game developers favoring PS2 for its larger user base obtained because the PS2 was launched months before the Xbox. c. the presence of several cheap, rival imitations which ate into Xbox's market share. d. PS2's technical superiority over the Xbox. e. the straddling strategy adopted by Microsoft to expand in both video game and DVD player markets.

B

1. Which of the following is *not* true regarding the competitive dynamics of most sharing economy marketplaces? a. Ratings represent a switching cost built over time by early participants in sharing economy marketplaces. b. Late-movers have a substantial advantage in this market since inventory should be cheaper to acquire for those firms that have entered markets more recently. c. Network effects should grow over time, favoring firms that got a successful, early start over rivals who arrived late doing the same thing. d. These are two-sided markets. e. None of the above - all statements are true.

B

1. Which of the following products or services is not subject to network effects? a. Banking services b. Snack chip manufacturing c. Video game consoles d. Social networks e. Cell phone services

B

1. Which of the following refers to a feature of wikis that allows the restoring of earlier work in the event of a posting error, inaccuracy, or vandalism? a. What you see is what you get b. Roll back c. Neutral point of view d. Organized tagging scheme e. Track back

B

1. Which of the following statements about blogging is true? a. Firms can ignore blogs without any consequences because blogs do not reflect real concerns of people. b. Blog comments can be a hothouse for spam and the disgruntled. c. Despite their popularity, blogs do not offer more detail than mainstream media outlets do. d. Newspapers offer greater depth than blogs. e. Current and archived posts are not easily searchable in blogs.

B

1. Which of the following statements is true about microblogging? a. Their key use is to share ideas, obtain feedback, and mobilize a community. b. Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests. c. Their key use is as a tool for the creation and maintenance of open source and other software products. d. Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. e. Their key use is to collaborate on common tasks or to create a common knowledge base.

B

1. Which statement best describes the relationship between network effects and innovation? a. Network effects decrease innovation within a standard but increase the number of innovative offerings that compete against a strongly established standard. b. Network effects increase innovation within a standard but decrease the number of innovative offerings that compete against a strongly established standard. c. More often than not, network effects foster innovation d. More often than not, network effects limit innovation

B

1. Zara's use of RFID tags can be considered an example of a. Kryder's law b. the IoT c. volatile memory d. Carver Meade's Corollary

B

1. _____ are links in a blog post that refer readers back to cited sources. a. Blog rolls b. Trackbacks c. Virtual world d. Blogospheres e. Folksonomies

B

1. _____ are substances that are capable of enabling as well as inhibiting the flow of electricity. a. Insulators b. Semiconductors c. Resistors d. Inductors e. Thermostats

B

1. _____ represent a method for organizing tweets where keywords are preceded by the # character. a. Trackbacks b. Hash tags c. Twitter rolls d. Feeds e. Mash-ups

B

1. A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to: a. SnapChat. b. WhatsApp. c. StackOverflow. d. Twitter. e. Orkut.

C

1. A(n) _____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual. a. avatar b. troll c. sock puppet d. poltergeist e. gadfly

C

1. Apple, which controls over 75 percent of digital music sales, was able to dictate song pricing for years, despite the tremendous protests of the record labels. This implies that: a. despite the presence of network effects, the music industry is not dominated by any single leader. b. the presence of multiple new entrants forces leading firms to drop prices of their offerings. c. firms with strong market dominance can enjoy substantial bargaining power over partners. d. a dominant market share does not necessarily translate to greater profitability for a firm. e. there were cross-side network effects between the various music labels.

C

1. Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used? a. He bought several apartments to rent out under Airbnb b. He became an Uber driver c. He lived out of Airbnb rentals full-time d. He became a bell hop at a San Francisco Hilton Hotel e. All of the above

C

1. One of the implications of price elasticity of technology products is that: a. the cost of a semiconductor chip fabrication plant doubles every four years. b. the magnetic disk areal storage density doubles annually. c. customers not only buy more products as they become cheaper, but whole new markets employing new technology open up. d. the value of chips in semiconductor-based devices appreciates every six months. e. firms stock up on tech products and sell them once their prices increase.

C

1. Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool? a. Tinder b. Secret c. Slack d. WhatsApp e. Pew

C

1. Solid state components are less likely to fail because they: a. are driven by precise sets of software instructions. b. have the capability to both enable and inhibit the flow of electricity. c. have no moving parts. d. are composed of germanium instead of silicon. e. contain storage that retains data even when powered down.

C

1. Sony, a firm once synonymous with portable music, has ceded its market dominance to Apple because: a. it did not provide tracks from Sony Music artists to the Apple iTunes store. b. its technology offerings were too futuristic and out of sync with the waves of computing to appeal to customers. c. it failed to take advantage of opportunities presented by Moore's Law. d. its music players contradicted the price/performance phenomenon predicted by Moore's Law. e. it attempted to straddle the twin markets of online music retail and electronic music players, and could not capitalize on either.

C

1. Studying MyMagic+ helps one understand the costs associated with information systems deployment at scale. According to your reading, one major expense was that 70,000 "cast members" (Disney's name for its employees) received MyMagic+ _______________. a. bands b. readers c. training d. iPod Touch PDAs

C

1. Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following. a. syndicated b. linear c. asymmetrical d. intermittent e. precluded

C

1. Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of: a. what you see is what you get. b. political correctness. c. neutral point of view. d. public disclosure. e. respect for universal human rights.

C

1. What is the difference between collaborative consumption firms Zilok and Chegg. a. Zilok has gone public, Chegg hasn't. b. Zilok is a service where a person comes to your home to complete a task, Chegg is a rental firm. c. Zilok provides inventory provided by participating 'citizen suppliers', Chegg owns its own inventory. d. Zilok is the European equivalent of Chegg. e. Zilok was purchased by Chegg underscoring the 'winner take all' dynamics of these markets.

C

1. What is the likely implication of a large and active wiki community? a. It becomes easier for most users to contribute without training or knowledge of arcane code or markup language. b. It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed. c. It becomes more likely that content is up-to-date and errors are quickly corrected. d. It becomes more difficult to track alterations made to data by users and errors can creep in owing to that. e. It removes boundaries between functional areas and flattens preexisting hierarchies between user classes.

C

1. Which of the following problems is least likely to be solved through grid computing? a. Financial risk modeling b. Gene analysis c. Linear problems d. Parallel problems e. Manufacturing simulation

C

1. Which of the following sets of interrelated forces threatens to slow down the progression of Moore's Law? a. Weight, speed, and capacity b. Density, clock speed, and wafer thickness c. Size, heat, and power d. Silicon availability, efficiency, and energy e. Memory, cache size, and speed

C

1. Which of the following statements holds true for electronic social networks? a. Their key use is to anonymously share ideas in an unattributed manner. b. Their key use is to share access to products and services as an alternative to ownership.. c. Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media. d. Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. e. Their key use is to collaborate on common tasks or to create a common knowledge base.

C

1. While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy. a. straddling b. customer engagement c. Blue Ocean d. mass customization e. convergence

C

1. _____ are products or services that add additional value to the primary product or service that makes up a network. a. Quantum efforts b. Substitute components c. Complementary benefits d. Orthogonal gains e. Standby additions

C

1. _____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering. a. Acquisition b. Greenfield investment c. Envelopment d. Market leapfrogging e. Monopolization

C

1. _____ occur(s) when increasing number of users lower the value of a product or service. a. Network internalities b. Market inflexibility c. Congestion effects d. Backward incompatibility e. Convergence

C

1. 1 petabyte = 1 _____ bytes a. million b. billion c. trillion d. quadrillion e. sextillion

D

1. A market is said to be _____ if it derives most of its value from a single class of users. a. a pure play b. a long tail c. core competent d. one-sided e. convergent

D

1. A prediction market involves: a. leveraging customers to virally promote a firm's products or services. b. aggregating the opinions of a specialized group of experts who analyze a problem and suggest solutions. c. making calculated estimates on the prices of goods and services based on the speculation of a group of experts. d. polling a diverse crowd and aggregating opinions to form a forecast of an eventual outcome. e. trading on essential goods and services with a view of making a profit by hiking prices at a time of high demand.

D

1. Citing Wikipedia as a reference is not considered a good practice because Wikipedia: a. leverages a neutral point of view. b. hosts unopinionated entries. c. is proprietary in nature. d. is not original source material, but rather a clearinghouse of information. e. offers limited content.

D

1. E-waste is particularly difficult to address because of: a. multiple international agencies like the Fair Factories Clearinghouse. b. morals and ethics that dictate firms to put principles above profits. c. environmental advocates being appointed to influential positions on company boards. d. the complexity of the modern value chain. e. the increased longevity of electronic products.

D

1. Moore's Law states that: a. magnetic disk storage density doubles annually. b. the cost per unit of useful light emitted by an LED falls by a factor of 10 every decade. c. the value of a telecommunications network is proportional to the square of the number of connected users of the system. d. chip performance per dollar doubles every eighteen months. e. the cost of a semiconductor chip fabrication plant is cut in half every four years.

D

1. Price elasticity refers to the: a. change in the demand for a good in response to a change in income. b. rate at which product prices vary in response to changes in customer demand. c. range of production costs that change as a direct function of the availability of raw materials. d. rate at which demand for a product or service fluctuates with price change. e. numerical measure of the responsiveness of the supply of a product to a change in its production cost.

D

1. Staying power refers to the: a. relative abilities of parties in a situation to exert influence over each other. b. energy demands required to run a product or service. c. ability of a firm to produce a good or service at a lower opportunity cost than a rival. d. long-term viability of a product or service. e. ability to take advantage of complementary products developed for a prior generation of technology.

D

1. Storage that is wiped clean when power is cut off from a device is known as _____. a. flash memory b. read-only memory c. holographic memory d. volatile memory e. non-volatile memory

D

1. The controversial nature of feeds is because of: a. phishing concerns. b. bandwidth concerns. c. congestion concerns. d. privacy concerns. e. propriety concerns.

D

1. The term wiki refers to a(n): a. record of online journal entries, usually made in a reverse chronological order. b. link in a blog post that refers readers back to cited sources. c. online community that allows users to establish personal profiles and communicate with others. d. Web site that can be modified by permitted users, from directly within a Web browser. e. type of short-message blogging, often made via mobile device and designed to provide rapid notification to their readership.

D

1. Viral promotion involves: a. offering rebates and incentives to customers for adopting a product or service. b. paying celebrities to use a product visibly to lure customers into unwittingly buying the product. c. emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions. d. leveraging a firm's customers to promote a product or service. e. sending a pre-written set of messages to customers or prospects over time.

D

1. Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem? a. Making its data available for free to other developers via API b. Encouraging software partners to accept ads for a percentage of the cut c. Approaching advertising revenue gradually to fuel expansion plans d. Purchase of iPhone applications like Tweetie and Vine e. Licensing its software to firms intending to use it as a legitimate business tool

D

1. Which of the following criteria, according to James Surowiecki, is necessary for a crowd to be "smart"? a. Strongly opinionated b. Homogeneous c. Offer a wide range of verdicts d. Decentralized e. Intellectually proximate

D

1. Which of the following factors represents one of the sources of value derived from network effects? a. Congestion b. Price transparency c. Information symmetry d. Staying power e. Complementary costs

D

1. Which of the following is an example of a measure taken by a firm to encourage the development of complementary goods? a. Adobe giving away the Acrobat Reader for free b. Microsoft bundling new products into Windows, Internet Explorer browser, and other offerings c. The Twitter Fail Whale d. Apple offering a regular conference and online materials for its software developers, and an online app store where they can sell their products. e. Nintendo's Wii games targeted at families, women, and older age groups

D

1. Which of the following is not true about the development of MyMagic+? a. The firm had the backing of executive leadership who also provided resources to support the complex and expensive project b. Many disparate teams were impacted by the project, presenting political challenges in a project so large c. It is estimated that Disney spent over $1 billion on these systems d. Contrary to what one would expect from Moore's Law, the cost of the MagicBands themselves actually rose past original per-unit estimates

D

1. Which of the following statements is true about Airbnb's revenue model? a. Airbnb currently does not make money via transactions, only from advertising listings on its website. b. Airbnb only charges property owners who rent on the website. c. Airbnb only charges guests who rent on the website. d. Airbnb charges both property owners and guests as part of transactions on their website. e. Airbnb doesn't charge transactions for the three years after it enters a market, so as to generate two-sided network effects of property rents and guests searching for properties to stay in.

D

1. Which of the following statements is true about corporations and blogging? a. Corporations that blog have to be careful about editors filtering their ideas. b. Since corporate blogging offers a one-sided dialogue, people outside the corporation cannot provide feedback about the corporation's products or services. c. Corporate blogs have a limit on page size, and word count. d. CEOs use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly. e. Corporate blogs can be published to the public only through the mainstream media.

D

1. Windows OS, the iPhone, the Wii, and Facebook's application programming interfaces allow for the development and integration of complementary goods by third parties. Based on this evidence, all these products or services are said to be _____. a. pure plays b. coopetitors c. adaptors d. platforms e. venture capitalists

D

1. Worldwide auction leader eBay started operations in Japan just five months after Yahoo! launched its Japanese auction service. But eBay was never able to mount a credible threat and ended up pulling out of the market. This example shows that: a. online auction markets are characterized by constant shifts in market dominance. b. market dominance in the global marketplace translates to an equivalent position in national markets. c. national markets tend to be influenced by factors that are not necessarily localized. d. it's imperative to move first in markets influenced by network effects. e. firms should always subsidize initial adoption of their products and make them cheaper than their competitor's products.

D

1. You are at a packed stadium for the big game and you want to upload a photo of your team's touchdown using Instagram. Your mobile phone shows five bars of service, but you still can't access the Internet. This is likely an example of ______. a) The Osborne Effect b) Envelopment c) Network effects d) Congestion effects

D

1. _____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems. a. Nanocomputing b. Quantum computing c. Grid computing d. Massively parallel processing e. Cloud computing

D

1. _____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit. a. Fast follower problem b. Hijacking c. Astroturfing d. Free rider problem e. Showboating

D

1. _____ refer to the multibillion dollar factories used to manufacture semiconductors. a. Grids b. Platforms c. Lecterns d. Fabs e. Kilns

D

1. A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page. a. trackback b. thread c. hyperlink d. feed e. blog roll

E

1. Gourmet food trucks, popular in many American cities, are using Twitter to share location and create hipster buzz. Starbucks uses Twitter to run contests, and spread free samples of new products. These examples demonstrate the use of Twitter as a(n): a. effective tool for quickly blasting queries seeking insights and solutions to problems. b. source of breaking news on current events and warning mechanisms. c. support mechanism for activism, pushing for social change. d. means for soliciting customer complaints and representations. e. legitimate business tool.

E

1. How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts? a. Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services. b. Web 1.0 services include a wide array of social networks, blogs, and instant messaging services. c. Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web. d. Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts. e. Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

E

1. Managers looking for advice on properly dealing with obsolete technology hardware can: a) consult the e-Stewards program b) seek advice from the International Association of Electronics Recyclers c) look for partners with ISO 9001 and ISO 14001 certifications d) investigate resources provided by the Basel Action Network e) all of the above f) none of the above

E

1. Marketers can leverage social media channels for: a. competitive intelligence. b. generating customer input. c. disseminating information. d. reinforcing a customer's relationship with the firm. e. all of the above.

E

1. Metcalfe's Law is also known as: a. systemic events. b. cluster effects. c. group impressions. d. herd instincts. e. network externalities.

E

1. Microsoft's Live Maps and Virtual Earth 3D was a late entrant to the Internet mapping game. Users had already put in countless hours building resources that meshed with Google Maps and Google Earth. However, by adopting the same keyhole markup language (KML) standard used by Google, any work done by users for Google in KML could be used by Microsoft. What strategy of Microsoft has allowed it to catch up with Google? a. Making a new market a subset of its main offering b. Taking advantage of complementary products developed for a prior generation of technology c. Entering an uncontested, low-profit market instead of competing in saturated, high-profit markets d. Exchanging technical expertise in one area with another firm to effectively suit resource capabilities e. Making a new product compatible with the leading standard

E

1. Peer production refers to: a. the process of tracking and responding to online mentions of a product, organization, or individual. b. graphical editing tools, such as those found in a wiki, page layout program, or other design tool. c. programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. d. content that is more complex than simple text or photos and includes animation, audio, and video. e. users collaboratively working to create content, products, and services.

E

1. The _____ is the part of a computer that executes the instructions of a computer program. a. software b. flash memory c. DWDM d. random-access memory or RAM e. microprocessor

E

1. The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends" and forward along posts they think may be of interest to others. a. static b. serial c. chronological d. decadent e. viral

E

1. The term _____ refers to computers that are among the fastest of any in the world at the time of their introduction. a. mainframes b. quantum computers c. supermini computers d. minisuper computers e. supercomputers

E

1. Twitter offeres mobile app developers an SDK supporting which of the following. a. advertising b. crash detection c. usage analytics d. single sign-on e. all of the above f. none of the above

E

1. Two distinctly separate markets are said to undergo convergence when they: a. are dominated by a small group of powerful sellers. b. derive most of their value from two distinct categories of participants. c. offer products and services designed to target a specific industry. d. are characterized by many buyers, but a single, dominant seller. e. begin to offer similar features and capabilities.

E

1. Which of the following represents potential ethical challenges associated with prediction markets? a. Artificial inflation of product prices b. Money-laundering c. High-interest financing d. Confiscation by government agencies e. An insider trading information

E

1. Which of the following statements holds true for Wikis? a. Their key use is to anonymously share ideas in an unattributed manner. b. Their key use is creating an effective form for online advertising, customer tracking, and service personalization. c. Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media. d. Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. e. Their key use is to collaborate on common tasks or to create a common knowledge base.

E

1. Which of the following statements is a valid reason for chip manufacturers to carry minimal inventory? a. Rising transportation costs greatly increase the costs of manufacturing and make moving inventory between locations highly expensive. b. Chip manufacturers maintain low inventories to hedge the move of semiconductor technology away from silicon-based chips. c. The potential physical and electronic damage to silicon chips if left unused for extended periods of time deters manufacturers from maintaining higher inventories. d. Chip manufacturers leverage the higher costs of chip-based products to their advantage by keeping supply low compared to demand. e. Products with a significant chip-based component rapidly fall in value and can cause huge losses when overproduced.

E

1. A Blue Ocean strategy often works best when combined with operational effectiveness.

False

1. A necessary criterion for a crowd to be "smart" is that it should be homogenous to reduce incidence of polarized insights.

False

1. Almost all networks derive most of their value from a single class of users.

False

1. As with other types of social media, content flows in social networks are easy to control.

False

1. Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

False

1. Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

False

1. Corporations will want to be cautious about what is posted to wikis since wikis can be accessed by anyone

False

1. Cross-side benefits arise due to interaction among members of a single class of participant.

False

1. Despite its good intentions, privacy regulations exposed the website PatientsLikeMe to significant fines and it was eventually forced to shut down.

False

1. Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

False

1. Envelopment is a management strategy where a dominant firm acquires all the layers in its value chain to increase profitability.

False

1. Firms classified as being part of the sharing economy and collaborative consumption are still considered too risky to attract substantial venture capital investment.

False

1. Firms that constantly innovate do so to develop open standards for competitors to become compatible.

False

1. Flash memory is slower (meaning it transfers data at a slower rate) than conventional disk-based hard drives.

False

1. Grid computing, though faster and more efficient, is an expensive alternative to supercomputers.

False

1. High switching costs serve to weaken the value of network effects as a value asset.

False

1. In a market influenced by network effects, the winning product or service is often determined by its technical superiority, with technically strong newcommers able to unseat the dominant incumbents.

False

1. In the absence of network effects, the value of a product or service increases as the number of users grows.

False

1. In the context of network effects, the term "network" refers to either wired or wireless systems that connect computing components.

False

1. Moore's Law applies to all types of technology components including hard drives and fiber optic cable transmission speeds.

False

1. Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

False

1. Payment continues to represent a barrier to widespread adoption of the sharing economy, since many consumers feel uncomfortable exchanging cash or financial information with strangers.

False

1. Random-access memory is an example of nonvolatile memory.

False

1. Startup firms that find new markets attractive but do not yet have products ready for delivery preannounce efforts causing potential adaptors to delay a purchasing decision until the new effort rolls out.

False

1. The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

False

1. The managerial definition of Moore's Law suggests that computing costs related to chips (microprocessors and silicon-based storage) double every eighteen months.

False

1. The multiple-brain approach is best suited for problems of a linear nature.

False

1. The process of separating out the densely packed materials inside tech products so that the value in e-waste can be effectively harvested is extremely skill intensive.

False

1. The shrinking of the pathways inside silicon chips that enables Moore's Law, is an indefinite process.

False

1. The wisdom of crowds concept is based on the belief a group of experts is always correct in its assessment of a problem.

False

1. Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

False

1. Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

False

1. Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

False

1. While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

False

1. While firms like Deloitte Consulting and Goldman Sachs had hoped to create lasting social networks of former employees, firms saw little value in these efforts and even exposed themselves to significant legal and privacy threats.

False

1. While unions and hotel chains might not like Airbnb and feel threatened by its offerings, Airbnb is legal in nearly every market worldwide since private citizens are fully empowered to rent property that they own.

False

Blog posts are listed in forward order of creation, making it easy to see the most recent content.

False

Blogs are used to collaborate on common tasks or to create a common knowledge base

False

Electronic waste is expected to decrease with the rise of living standards worldwide.

False

Hard drive storage is considered to be solid state

False

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video

False

Surge pricing allows Uber to increase the supply of drivers when demand is high

False

The natural state of a market where network effects are present is for there to be intense competition between several rivals that come to an equalibrium where their respective market shares are roughly identical.

False

1. While some fear Airbnb is taking jobs away from hotel chains, the firm is also creating jobs and driving demand for a whole array of platform-enhancing services, including photographers, key-exchange coordinators, in-home chefs, house cleaners, and ride-sharing services.

Fasle

1. Allowing users to see who made what edits, the version history and roll back features of wikis are considered to be more clear than collaborating simultaneously in a tool such as Google Docs or Office365

True

1. An instant-messaging standard is an example of a one-sided market.

True

1. Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

True

1. China has banned the importing of e-waste within its borders since 2000.

True

1. Congestion effects often result when a key resource becomes increasingly scarce with the arrivals of more and more users.

True

1. Electronic waste is valuable because it contains small bits of metals such as silver, platinum, and gold.

True

1. Every product or service subject to network effects fosters some kind of exchange.

True

1. If eBay and Craigslist are included, some 40 percent of the US and Canadian population have participated in the sharing economy.

True

1. Many firms attempt to enhance their network effects by creating a platform for the development of third-party products and services that enhance the primary offering.

True

1. Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

True

1. Messaging and social apps make up the top 10 most popular smartphone apps.

True

1. Mobile software developers often find iOS more attractive than the Android operating system, because Android runs on many more types devices than iOS and the Android operating system is fragmented into differnet versions, each combination of which needs to be tested.

True

1. Modern supercomputing is typically done via a technique called massively parallel processing.

True

1. Moore's Law is possible because the distance between the pathways inside silicon chips gets smaller with each successive generation.

True

1. Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

True

1. Moving first plays a significant role in markets influenced by network effects.

True

1. Network effects do not influence all consumer products or services.

True

1. Not all crowdsourcing efforts are financially motivated.

True

1. Pinterest pins and Twitter retweets are examples of earned media.

True

1. Regional anti-trust authorities may consider product bundling by dominant firms to be anticompetitive.

True

1. Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.

True

1. Some networks are curating user feeds, so it's not guaranteed that what you're posting on social networks will even be seen.

True

1. Staying power is important for consumers of technology products because investment over time usually greatly exceeds the initial price paid for a product or service

True

1. The higher the value of a user's overall investment, the more they are likely to consider the staying power of any offering before choosing to adopt it.

True

1. The unstructured nature of wikis is both a source of strength and weakness.

True

1. The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.

True

1. Uber prices services according to demand. This allows the company to increase rates during peak periods in order to attract more potential suppliers into the market to meet demand.

True

1. Uber's CEO views itself as software platform for shipping and logistics.

True

A vigorous community of commenters would help keep a blogger honest as they will quickly expose a blogger's errors of fact or logic

True

Crowdsourcing can be considered a type of peer-production

True

E-waste management is extraordinarily difficult to monitor and track, and loopholes are rampant

True

Moore's Law has impacted the camera industry such that the firms that sell the most cameras aren't camera companies, but phone manufacturers

True

Multicore processors can run older software written for single-brain chips

True

Social media profiles can also be used to fight online fraud

True

Social media refers to content that is peer produced and shared online.

True

1. Which of the following statements about Web 2.0 is true? a. It is important to joust over the precise definition of Web 2.0. b. Social media turned Wikipedia into one of the most profitable sites on the Internet. c. It is significant how quickly the Web 2.0 revolution started and failed in a short span of time. d. It refers to the static Web sites and transaction-focused storefronts. e. Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

e

1. _____ is a nonvolatile, chip-based storage, often used in mobile phones, cameras, and MP3 players. a. Random-access memory b. Cache memory c. Optical storage memory d. Holographic memory e. Flash memory

e