MIS Chapter 9

A _______________ buy-side marketplace attracts many suppliers that flock to the exchange to bid for the business of a major buyer, such as GE or AT&T A. many-to-one B. some-to-many C. many-to-many D. many-to-many

A

After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble decided to: A. Spin-off its e-commerce business B. Engage in a joint venture with another book vendor C. Move its e-commerce business to an in-house division D. Integrate its physical and e-commerce business

A

All of the following are key questions for developing an e-commerce channel strategy except: A. how many employees do we want to assign to the project? B. What audiences are we trying to reach? C. Who own the e-commerce channel within the organization? D. How well will our brands transfer to the new channel?

A

Banking networks support teller terminals at _______________ and automated teller machines (ATMs) at _______________. A. all bank office; locations throughout the world B. any bank; local bank branches C. all bank offices; local bank branches D. any bank; locations throughout the world

A

Banking networks support teller terminals at _______________ and automated teller machines (ATMs) at _______________. A. all bank offices, through the world B. any bank, local bank branches C. all bank offices, local bank branches D. any bank, locations throughout the world

A

Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option? A. Use the website design tools and predesigned templates provided by a website host B. Use in-house personnel or outside website developers to build a custom-designed site C. Share the cost of developing a website by partnering with companies that offer similar products and services D. Buy an existing website

A

Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option? A. Use the website design tools and predesigned templates provided by a website host B. Use in-house personnel or outside websites developers to build a custom-designed site C. Share the cost of developing a website by partnering with companies that offer similar products and services D. Buy and existing website

A

Fast and easy navigation, shopping, and purchasing, and prompt shipping and delivery are part of the _______________ success factor for retailing on the Web. A. Performance and service efficiency B. Selection and value C. Advertising and incentives D. Great customer communication

A

In a typical e-commerce process, _______________ notify suppliers of a new Request For Quote (RFQ) via e-mail. A. back-office application servers B. storage-area networks C. database servers D. Web servers

A

When accessing an e-commerce site, you will generally be given access to all of the following except: A. Webmaster administration areas B. Product database C. Online ordering systems D. Online customer support

A

When accessing an e-commerce site, you will generally be given access to all of the following except: A. Webmaster administration areas B.Product databases C. Online ordering systems D. Online customer support

A

When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________. A. Shopping cart B. Configuration queue C. PayPal register D. shopping queue

A

When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________. A. shopping cart B. configuration queue C. PayPal register D. shopping queue

A

Which of the following is an example of a traditional market communication? A. Niche magazine ads B. Buttons C. Banners D. Sponsorship

A

Which of the following is not one of the three basic categories of electronic commerce? A. Government-to-business B. Business-to-consumer C. Business-to-business D. Consumer-to-consumer

A

A _______________ distribution marketplace unites major suppliers who combine their product catalogs to attract a larger audience of buyers. A. many-to-one B. some-to-many C. many-to-some D. many-to-many

B

A _______________ sell-side marketplace hosts one major supplier who dictates product catalog offerings and prices. A. many-to-one B. one-to-many C. many-to-some D. many-to-many

B

A _______________ sell-side marketplace hosts one major supplier who dictates product catalog offerings and prices. A. many-to-one B.one-to-many C. many-to-some D. many-to-many

B

According to the text, most business-to-consumer e-commerce ventures take the form of _______________ on the World Wide Web. A. Auction Sites B. Retail business sites C. Bricks-and-mortar sites D. None of the above

B

According to the text, most business-to-consumer e-commerce ventures take the form of _______________ on the World Wide Web. A. Auction sites B. Retail business sites C. Bricks-and-mortar sites D. None of the above

B

According to the text, which of the following choices correctly describes e-commerce? A. Buying and selling products online B. Reliance on Internet -based technologies and e-commerce to accomplish marketing discovery, transaction processing, and product and consumer service processes C.Business-to-consumer online marketing and selling, and transaction processing D. Business-to-business, business-to-consumer, and consumer online transaction

B

Competitive prices, satisfaction guarantees, and customer support after the sale are part of the _______________ success factor for retailing on the Web. A. performance and service efficiency B. Selection and value C. advertising and incentives D. Great customer communication

B

E-commerce portals provide all of the following types of marketplaces except: A. Catalog B. Community C. Exchange D. Auction

B

E-commerce portals provide all of the following types of marketplaces except: A. Catalog B. Community C. Exchange D. Auctions

B

In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids from buyers and sellers. A. B2B web portal B. market generator server C. Content manger server D. post-trade market history server

B

Integration of a physical and e-commerce business results in all of the following except: A. Brand establishment B. Greater focus C. Shared information D. Purchasing leverage

B

Many companies use the SSL security method developed by Netscape Communication that automatically encrypts data passing between a Web browser and a merchant's server. SSL stands for: A. Secure Socket Level B. Secure Socket Layer C. Security Safety Latching D. Sage Server Listing

B

The Amazon Giver application does which of the following? A. Allows MySpace members the ability to buy gifts for each other B. Allows FaceBook members the ability to buy gifts for each other C. Allows MySpace members the ability to sell items to each other D. Allows FaceBook members the ability to sell items to each other

B

The e-commerce component that deals with gathering data on customers and their website behavior and choices is: A.Event notification B. Profiling and personalizing C. Search management D. Access control and security

B

The statement "Give online customers with similar interests a feeling of belonging to a unique group of like-minded individuals" reflects the _______________ success factor for retailing on the Web. A. performance and service efficiency B. community relationship C. personalization D. look and feel

B

The statement "Give online customers with similar interests a feeling of belonging to a unique group of like-minded individuals" reflects the _______________ success factor for retailing on the Web. A. performance and service efficiency B. community relationships C. personalization D. look and feel

B

Trustworthy product information and reliable order fulfillment are part of the _______________ success factor for retailing on the Web A. Performance and service efficiency B. Security and reliability C. Advertising and incentives D. Great customer communication

B

When companies have both e-commerce virtual business operations and traditional physical business operations, they must decide whether to integrate the two or keep them separate. Office Depot was cited in the text as a company that: A. Kept the .com sales channel separate from the tradition business operations B. Fully integrated the .com sales channel into their traditional business operations C. Partially integrated the .com sales channel into their traditional business operations D. Dropped its .com sales channel due to a lack of profitability

B

Which of the following would generally take the longest time to implement? A. Interactive marketing B. Procurement automation C. Web storefront and e-catalog D. Self-service Web sales

B

Which statement best addresses the e-commerce success factor of selection and value? A. "I don't want to browse through a slow website or buy from a site where paying takes too long." B." Your prices don't have to be the lowest on the Web as long as you have a reputation for high quality, guaranteed satisfaction, and customer support." C." I want to know about sales when I log onto a site and get free shipping if the value of my order exceeds a certain amount" D. "I want to receive the exact product that I ordered, within the timeframe promised"

B

A _______________ procurement marketplace unites major buyers who combine their purchasing catalogs to attract more suppliers, and thus more competition and lower prices. A. many-to-one B. Some-To-many C. many-to-some D. many-to-many

C

A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned. A. advertising B. integration C. location D. pricing

C

All of the following are examples of customer support except: A. Online help B. Links o related site C. Shipping and tax calculations D. Discussion groups and chat rooms

C

All the following factors are key to e-tailing, except:. A. selection and value B. Security and reliability C. Locating the business close to the customers D. Look and feel of the Website

C

Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for: A. Satellite Encrypted Transfer B. Strongly Encrypted Telecommunications C. Secure Electronic Transaction D. Smooth eFunds Transacion

C

In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a _______________ and loaded into a live market server. A. B2B web portal B. market generator server C. content manger server D. post-trade market history

C

In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a _______________ and loaded into a live market server. A. B2B web portal B. market generator server C. content manger server D. post-trade market history server

C

The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is: A. Event notification B. Profiling and personalization C. Search management D. Content management

C

The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web. A. Performance and service efficiency B. Selection and value C. Advertising and incentives D. Look and Feel

C

The text describes a number of measures that are being developed in order to solve security problems associated with online credit card purchases. Which of the following statements is not one of those measures? A. Encryption of data passing between the customer and the merchant B. Encryption of data passing between customer and the company authorizing the credit card transaction C. Delaying shipment of items purchased until the purchaser is authenticated D. Taking sensitive data offline

C

Web advertising, e-mail notices, and interactive support for all customers are part of the _______________ success factor for retailing on the Web. A.Performance and service efficiency B. Selection and value C. Personal attention D. Great customer communication

C

Which of the following companies entered into a joint venture in order to handle the e-commerce side of its business? A. Barnes and Noble B. Rite Aid C. KB Toys D. Office Depot

C

A _______________ auction marketplace can be used by many buyers and sellers, who can create a variety of auctions to dynamically optimize prices. A. many-to-one B. some-to-many C. many-to-some D. many-to-many

D

All of the following are examples of the web store requirements that must be implemented in order to serve customers as they select an item and pay for it except: A. E-mail order notifications B. Shipping and tax calculations C. Credit card processing D. Gift wrapping and gift card options

D

Attractive Web storefront, Web site shopping areas, multimedia product catalog pages, and shopping features are part of the _______________ success factor for retailing on the Web. A. Look and feel B. Selection and value C. Advertising and incentives D. Great customer communication

D

Authenticating users, authorizing access, and enforcing security features is a component of the e-commerce process called: A. Event notification B. Profiling and personalization C. Search management D. Access control and security

D

E-commerce applications that focus on the consumer share all of the following goals except: A. Attracting potential buyers B. Handling goods and service transactions C. Building customer loyalty D. Duplicating successful website layouts and functions

D

E-commerce includes all of the following except: A. E-business processes, such as extranets access of inventory database B. Intranet access of customer relationship management system by sales and customer service reps C. Customer collaboration in production development via e-mail exchanges D. Acceptance of payments through ATM networks

D

E-commerce is changing how companies do business both internally and externally with their _______________. A. customer B. business partners C. suppliers D. All of the choices are correct

D

Easy-to-find contact information, online order status, and product support specialists are part of the _______________ success factor for retailing on the Web. A. Performance and service efficiency B. Selection and value C. Advertising and incentives D. Great customer communication

D

Easy-to-find contact information, online order status, and product support specialists are part of the _______________ success factor for retailing on the Web. A. Performance and service efficiency B. Selection and value C. Advertising and incentives D. Great customer communications

D

Electronic funds transfer systems: A. Handle most forms of electronic payment in the banking and retailing industries B. Use a variety of information technologies to capture and process money and credit transfer between banks, business, and customers C. Make It possible for consumers to use a credit or debit card to instantly pay for purchases at retail outlets D. All of the choice are correct

D

Electronic personal advertising of products or services to consumers at _______________ is an important form of C2C e-commerce. A. electronic newspaper sites B. consumer e-commerce portals C. personal websites D. All of the choices are correct

D

Event notification software works with workflow management software to do all the following, except: A. Monitor all e-commerce processes B. Record all relevant events C. Record unexpected changes or problem situations D. Provide catalogs and content information to prospective customers

D

Linking of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites are part of the _______________ success factor for retailing on the Web. A. Performance and service efficiency B. Selection and value C. Personal attention D. Community relationships

D

Most e-commerce systems on the Web involving business and consumers (B2C) depend on _______________ payment processes. A. cash-on-delivery B. purchase order C. electronic check D. credit card

D

Online user profiles are commonly developed through all of the following methods except: A. User registration B. Cookie files C. User feedback D. Telephone surveys

D

Payment processes for e-commerce transaction are _______________ due to _______________ nature of the transactions taking place between the networked computer systems of buyers and sellers. A. Complex; he near-anonymous electric B. Simple; the very specific manual C. Complex; the very specific manual D. Simple; he near-anonymous electronic

D

The Amazon Grapevine application does which of the following? A. Provides MySpace members with news feed from the latest news sources B. Provides FaceBook members with news feed from the latest news sources C. Provides MySpace members with news feeds of friends' activities on Amazon D. Provides FaceBook members with news feeds of friends' activities on Amazon

D

The latest e-commerce transaction systems are scaled and customized to allow buyers and sellers to meet in a variety of high-speed trading platforms, such as: A. Auctions B. Catalogs C. Exchanges D. All of the choices are correct.

D

The organization that controls spectrum is the _______________. A. FAA B. FFA C. CDC D. FCC

D

When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process. A. Event notification B. Profiling and personalizing C. Search management D. access control and security

D

Which of the following is considered a B2B project? A. Interactive marketing B. Self-service Web Sales C. Integrated Web Store D. Extranets and exchanges

D

Which of the following statements about how using a B2B e-commerce site impacts the purchasing decisions of a business is false? A. Purchasing is more cost effective B. Purchasing is faster C. Purchasing is more simple D. Purchasing transactions are easier to trace

D

Which of the following statements about how using a B2B e-commerce site impacts the purchasing decisions of a business is false? A. Purchasing is more cost effective B. Purchasing is faster C. Purchasing is more simple D. Purchasing transactions are easier to trace

D

Which of the following statements reflects the e-commerce success factor of security and reliability? A. "I want to be able to quickly find what I'm looking for" B. "I want the lowest price on the Web, every time" C. "I'm looking for a huge variety of goods and services" D. "I want to receive my order in the timeframe promised"

D

Wholesale (B2B) electronic commerce relies on different information technologies, most of which can be implemented on all the following, except: A. The Internet B. The World Wide Web C. Corporate intranets or extranets D. Stand-aline legacy system

D

_______________ helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes, using predefined sets of business rules, roles of stakeholders, authorization requirements, routing alternatives, databases, and the sequence of tasks required for each e-commerce process. A. Groupware B. Knowledge management software C. Database software D. Workflow management software

D

_______________ software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations. A. supply chain management (SCM) B. Customer Relationship management (CRM) C. Enterprise Resource Planning (ERP) D. Event notification

D

Which of the following is considered a B2B project? A. Interactive marketing B. Self-service Web sales C. Integrated Web stores D. Extranets and exchanges

D.