MIS exam 3 Questions

________software can help organizations identify high-value customers for preferential treatment

CRM (customer relationship management)

which of the following best illustrates the advertising revenue model?

Facebook provides a social network for free, but shows sponsored content in users news feed

______sends ads to users based on their GPS locations

geo advertising

the model of human knowledge used by expert systems is referred to as ________

knowledge base

which of the following statements best describes the relationship between collaboration and knowledge management?

knowledge is useful only when shared with others

concurrent supply chains are made possible by which technology?

the internet

Churn rate is an important indicator of the growth or decline of a company's customer base (true or false)

true

experts systems capture the knowledge of skilled employees in the form of set rules in a software system that can be used by others in the organizations (true or false)

true

some net marketplaces are owned by a single firm and used to line solely to the firms suppliers and key business partners (true or false)

true