MIS Final Module 8 Business Intelligent Systems

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of _______

155

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to _______

Cable Sports Inc. with an RFM score of 545

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns

RFM

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp., holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?

The sales team should let go of JM Toys, for the loss will be minimal

calculating

a basic operation used by reporting applications to produce BI

________ is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence

a reporting application

knowledge management

creating value from intellectual capital and sharing knowledge with those who need that capital

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data

data acquisition

what is a fundamental category of BI analysis?

data mining

business intelligence systems

defined as information containing patterns, relationships, and trends of various forms of data

business intelligence

historical, current, and predictive insights of business operations and environment

which of the following statements is true of source data for a business intelligence (BI) system?

it refers to data that the organization purchases from data vendors

BI servers use ________ to determine what results to send to which users and on which schedule

metadata

the viewer of an OLAP report can change its format. which term implies this capability?

online

what does OLAP stand for?

online analytical processing the capability to organize large business databases and supports complex analysis. It can be used to perform real time, dynamic, and complex analytical queries

data sources that are internal

operational databases, employee knowledge

data warehouse

overall collection of data used to generate BI

________ requires the user to request business intelligence (BI) results

pull publishing

________ delivers business intelligence to users without any request from the users

push publishing

data sources that are external

social data, purchased data

data mart

subset of the data warehouse and oriented to a specific business line or team

business intelligence (BI) systems have five standard components called hardware, software, data, procedures, and people T or F

true

push publishing can deliver results according to a schedule or as a result of an event or particular data condition T or F

true

the three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results T or F

true