MIS Final Module 8 Business Intelligent Systems
Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of _______
155
Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to _______
Cable Sports Inc. with an RFM score of 545
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns
RFM
U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp., holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?
SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items
Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?
The sales team should let go of JM Toys, for the loss will be minimal
calculating
a basic operation used by reporting applications to produce BI
________ is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence
a reporting application
knowledge management
creating value from intellectual capital and sharing knowledge with those who need that capital
________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data
data acquisition
what is a fundamental category of BI analysis?
data mining
business intelligence systems
defined as information containing patterns, relationships, and trends of various forms of data
business intelligence
historical, current, and predictive insights of business operations and environment
which of the following statements is true of source data for a business intelligence (BI) system?
it refers to data that the organization purchases from data vendors
BI servers use ________ to determine what results to send to which users and on which schedule
metadata
the viewer of an OLAP report can change its format. which term implies this capability?
online
what does OLAP stand for?
online analytical processing the capability to organize large business databases and supports complex analysis. It can be used to perform real time, dynamic, and complex analytical queries
data sources that are internal
operational databases, employee knowledge
data warehouse
overall collection of data used to generate BI
________ requires the user to request business intelligence (BI) results
pull publishing
________ delivers business intelligence to users without any request from the users
push publishing
data sources that are external
social data, purchased data
data mart
subset of the data warehouse and oriented to a specific business line or team
business intelligence (BI) systems have five standard components called hardware, software, data, procedures, and people T or F
true
push publishing can deliver results according to a schedule or as a result of an event or particular data condition T or F
true
the three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results T or F
true