MKT 310 exam 1

Older consumers' cognitive age tends to be __________ their chronological age.

10 to 15 years younger than

A recent government study revealed that a family can spend about _____ per year per child on child-related expenses.

13000

Australian social analyst/demographer/author/speaker Mark McCrindle has given a name to the age cohort born _______ and later. That name is ___________

2010 generation alpha

The authors of your primary textbook state that more than [ Select ] ["95", "90", "88", "93"] percent of Americans have a high school diploma, and approximately [ Select ] ["51", "33", "40", "25"] percent have finished college.

88 33

Marketing strategy begins with __________ , as well as __________.

analyzing consumers, competitors, and conditions in the market; understanding the capabilities of the company itself

The authors of your primary textbook define ________ as the image of a product or brand in the consumer's mind relative to competing products and brands

product position

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), [ Select ] ["less than 20", "approximately 40", "between 10 and 15", "between 25 and 30"] percent of children are born to unmarried mothers, compared to 27 percent in [ Select ] ["2002", "1990", "2012", "1986"] .

Approximately 40 1990

Each ethnic subculture has diversity within it. Of the subcultures that authors of your primary textbook describe, the ________ subculture is the most diverse, with numerous nationalities, religions, and languages.

Asian American

The authors of your primary textbook say that __________ Typically place high priority on education (particularly, their children's education) and guide their children to career paths in medicine, law, or engineering Tend to be concerned with financial security and save at a higher rate than most other Americans Usually don't have a "throw-away" mentality

Asian Indian Americans

Suppose that a given population cluster (such as a ZIP code, city, market segment, country, or region) has the following characteristics. Which of the following statistics about that population is not an example of demographic information?

Forty-four percent of adults oppose American military intervention in Ukraine.

Which of the following generations is matched with an incorrect nickname?

Generation X: Echo Boom

Regarding the household life cycle, which of the following statements is not consistent with the information that appears in your primary textbook?

Households in the Single Parent I: Young Single Parents stage are heavy purchasers of meal-kit delivery programs like Blue Apron and HelloFresh, as well as time-saving services like housecleaning, laundry, and shopping.

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), the field of consumer behavior is the study of the processes involved when individuals or groups select, secure, use, and dispose of products, services,____ , or experiences to satisfy needs and desires--as well as the study of the impact that these processes have on ____ and society.

Ideas consumer

Which of the following roles in a family purchase decision is matched with the wrong description?

Information gatherer(s) = the person who influences what alternatives are evaluated, the criteria considered, and the final choice

Regarding American values, which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

It is uncommon for children to leave their hometowns and parents when they begin their own careers.

Regarding Social Structure in the United States, which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

Most members of the working class have minimum-wage jobs.

Regarding polychronic vs. monochronic time perspective, which of the following generalizations is not consistent with information that is presented by the authors of your primary textbook?

People with a polychronic perspective take deadlines and schedules quite seriously.

Regarding the meaning of numbers, colors, and other symbols, which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

Red is negative in Denmark, but positive in Germany

Which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

The Baby Boom generation invented rock and roll.

Which of the following definitions is not correct?

The nouveaux riche = members of the upper-upper social class who make up the social elite; sometimes referred to as "blue bloods"

Regarding middle-class consumers, which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

They typically have a college degree.

Pertaining to the household life cycle, which of the following statements is not consistent with what the authors of your primary textbook say?

Those who are in the Full Nest I stage spend heavily on theater tickets, luxury vacations, restaurant meals, and alcoholic beverages.

Which of the following definitions is not correct?

Voluntary simplicity = a state of reduced consumption and anti-materialism that is brought about by personal economic crisis, such as loss of a job or major medical bills

__________ is the degree to which an immigrant has adapted to his or her new culture.

acculturation

Placing ads in videogames is called [ Select ] ["surreptitious communication", "advertainment", "advergaming", "gaming the system", "sponsored aggression"] . The authors of your primary textbook state that it is a necessary method for communicating with [ Select ] ["Gen Q", "Baby Boom", "Gen X", "Gen Y", "Gen Z"] consumers.

advergaming gen Y

The household life cycle (HLC) is based on [ Select ] ["occupation", "education level", "age"] and marital status of the adult members of the household and [ Select ] ["whether they rent or own", "the presence and age of children", "the ZIP code where the residence is located"]

age presence and age of children

A(n) community is characterized by consciousness of kind, shared rituals and traditions, and a sense of moral responsibility. A(n) [ Select ] ["brand community", "brand sect", "affinity group", "user cadre"] is nongeographically bound, and is based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm. The authors of your primary textbook mention [ Select ] ["Nissan", "Harley-Davidson", "Skechers", "Bic pen"] owners-enthusiasts and [ Select ] ["JCPenney shoppers", "Lululemon customers", "frequent Burger King diners", "Allegiant Air passengers"] as examples.

brand community harley davidson lulu lemon

BOPAC is an acronym that stands for

buy online, pick up curbside

Patagonia (a retailer that specializes in outdoor clothing and related gear) sells a line of t-shirts that feature the artwork of nature conservationist James Prosek. Each of the shirts is imprinted with one of Mr. Prosek's drawings of a trout. For each trout t-shirt sold, Patagonia donates $5 to a grassroots organization that works to protect trout species and their natural habitat. This action by Patagonia would be categorized by the authors of your textbook as __________.

cause-related marketing

In the past, you learned that the marketing mix consists of four elements: product, price, promotion (or _____), and place (or ______). Mothersbaugh and his co-authors include a fifth element, which is _______.

communications distribution service

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a __________. Skateboarders are an example

consumption subculture

____ are widely held beliefs that affirm what is desirable.

cultural values

_____ is the difference between all the benefits derived from a total product and all the costs of acquiring those benefits.

customer value

____ values prescribe a society's relationship to its economic, technical, and physical environments.

environment-oriented

__________ involves creating or sponsoring an event that has a particular appeal to a market segment. As an example, the authors of your primary textbook mention McDonald's sponsorship of the Inspiration Celebration Gospel Tour.

event marketing

In the United States, which of the following groups has the youngest median age?

hispanic

[ Select ] ["indoctrination", "surreptitious influence", "informational influence", "normative influence", "identification influence"] , which is sometimes called [ Select ] ["latent influence", "utilitarian influence", "brainwashing", "coercive influence", "value-expressive influence"] , occurs when a reference group's values become the individual's values and then consistently guide his or her behavior.

identification influence value-expressive influence

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), approximately two-thirds of Asian Americans are [ Select ] ["Chinese", "immigrants", "East Coast residents", "Korean"] . Most come from home cultures influenced by [ Select ] ["Buddhism", "Catholicism", "Confucianism", "Sikhism"] , which values [ Select ] ["individuality", "conservatism", "materialism", "risk taking"] and prescribes strict manners.

immigrants confucianism conservatism

__________ is a form of influence that takes place when an individual uses the behaviors and opinions of reference group members as potentially useful pieces of information.

informational influence

Which type of training occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement?

instrumental training

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), the Hispanic market is now the [ Select ] ["smallest", "largest", "third-largest", "second-largest"] ethnic subculture in the United States. The authors also mention that Hispanics are the [ Select ] ["second-youngest", "eldest", "youngest", "second-eldest"] of the large ethnic subcultures in the United States, and that close to [ Select ] ["15 million", "28 million", "10 million", "40 million"] speak Spanish (but not necessarily only Spanish) at home.

largest youngest 40 million

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), [ Select ] ["13", "between 25 and 30", "less than 20", "approximately 50"] percent of American households are married couples with children living at home. The authors contrast this with [ Select ] ["2010", "1964", "1995", "1970"] , when the figure was 40 percent.

less than 20 1970

Many of the residents of Funkytown talk to Jeannie Sweeney before they make a significant purchase. For instance, Mike Pike spoke with Jeannie before his most-recent automobile purchase, Gladys Mattis spoke with her before having a swimming pool installed, Valerie Mallory picked Jeannie's brain before buying new carpet, Helen Llewellyn sought Jeannie's opinion before buying a new refrigerator, and Barry Sperry spoke with Jeannie when his daughter needed an orthodontist. Jeannie isn't in any of the aforementioned businesses herself. Rather, she simply seems to always know where the best deals are, in addition to knowing which retailers, service providers, and individual salespeople are the most trustworthy. Jeannie doesn't receive a consulting fee from those who seek her advice, and she doesn't collect referral fees from the dealers, retailers, and service providers that she recommends. She does, however, fe

market maven

______ is a portion of a larger market whose needs differ somewhat from the larger market.

market segment

____ is basically the answer to the question "How will we provide superior customer value to our target market?"

marketing strategy

Caylie Staley is six years old and has been begging her mother (Bailey) for a Barbie doll that she saw ice skating in a television commercial. Bailey explained to Caylie that the doll won't be able to ice skate and that she will have to make the doll move. She was trying to explain to Caylie that the toys she sees in advertisements are probably going to look more fun than they actually are. What Bailey is doing is called __________.

mediation

__________ occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing others.

modeling

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), Black American consumers are [ Select ] ["less likely than", "about as likely as", "more likely than"] white consumers to use their mobile devices for a variety of activities including text messaging, using social networks, and interacting with brands. The authors go on to say that Black consumers use shopping as a form of recreation [ Select ] ["less than", "more than", "about the same as"] white consumers do. The authors also mention that Black consumers make [ Select ] ["less", "greater", "about the same"] use of mass media.

more likely than more than greater

According to the authors of your primary textbook (i.e., Mothersbaugh et al.), there are approximately 570 American Indian tribes, each with its own language and traditions. The largest tribes by population size are [ Select ] ["Apache", "Seminole", "Navajo", "Choctaw"] and [ Select ] ["Blackfeet", "Arapaho", "Cherokee", "Sioux"] .

navajo cherokee

The authors of your primary textbook (i.e., Mothersbaugh et al.) describe ____________ as the arbitrary meanings a culture assigns actions, events, and things other than words.

nonverbal communication systems

[ Select ] ["identification influence", "normative influence", "informational influence", "gaslighting", "surreptitious influence"] , which is sometimes called [ Select ] ["utilitarian influence", "astroturfing", "latent influence", "value-expressive influence", "coercive influence"] , is involved when an individual tries to fulfill a reference group's expectations in hopes of earning a reward or avoiding a sanction.

normative influence utilitarian influence

Aidan Hayden wants to get wireless headphones for his sister Jadyn for her birthday. Aidan has no clue as to how to choose the best brand and model. On the other hand, Aidan's roommate, Josh Bosch, is pretty much a walking encyclopedia about consumer electronics, including wireless technology and consumer audio products. Josh gives Aidan some helpful recommendations, as he often does for friends, family, and peers when they ask. For this product category, Josh is known as a(n) _________.

opinion leader

In the United States between the years 2020 and 2030, the ________ population is expected to increase the most, the __________ population is expected to increase the least, and the ___________ population is expected to decrease the most.

over 69 10 to 19 year old 50 to 59 year old

The authors of your primary textbook state that cause-related marketing is often effective because it is consistent with strongly held American values. Specifically, they say, most cause-related marketing programs tap into America's __________ orientation.

problem solving

In some cultures, a "we can do it" orientation is prevalent. In other cultures, people tend to feel like outcomes are determined by forces that are beyond their control, i.e., "what will be, will be."Cultures that differ from each other in this manner are located near opposite ends of the problem ___________ continuum, which the authors classify as a(n) ________value. The authors cite Western Europe as an example of a region whose culture is near the ______________ continuum

problem solving/fatalistic environment-oriented problem solving

As a marketing major, Stanton Blanton is a collegiate member of the American Marketing Association. The association holds a conference every year, and Stanton attended one year. While this is a group that Stanton belongs to, his ties to other members are relatively weak, and his interaction with them is infrequent. For Stanton, the AMA is a __________ group. P.S. Don't be like Stanton. Get involved and maximize your AMA experience.

secondary

Tucker Rucker is commuting to work. Between regular segments of his favorite morning-drive radio program, he hears the following narration. At the karaoke bar, Greg shows the telltale signs of being wasted. First off, he's in a karaoke bar. Next, he tells the waitress she can be his backup singer. Greg asks his buddy if he has met his backup singer. He takes another shot and realizes he's not sitting with his buddy. Then he spends an hour searching for the perfect song - in the food menu. On stage, he can't read the lyrics on the monitor. He explains to everyone that he can't read gobbledygook. Greg decides to freestyle rap. He keeps repeating the line, "I don't read no gobbledygook, boy-eeee." The power is cut, and Greg offers to sign autographs out back. Then, a second announcer says: It's easy to tell if you've had way too many. But what if you've had just one too many? Buzzed driving is d

social marketing

All other things being equal, reference group influence on a consumer's purchase decision will be _______ if the individual feels highly committed to the group, and _____ if the product is highly relevant to the reason that the group exists or to its functioning.

strong strong

According to the authors of your primary textbook, distinct regional subcultures (such as the culture of New England or the culture of the Pacific Northwest) are formed over time as a result of climatic conditions, _________, the characteristics of various immigrant groups that have settled into the region, and significant social and political events.

the region's natural environment and resources