mktg exam 3 ALL

Marketers operating in international environments must study and understand each​ country's economy. Which of the following are the primary economic factors that reflect a​ country's attractiveness as a​ market? A. Its industrial structure and income distribution B. Its industrial structure and technology infrastructure C. Its GDP and technology infrastructure D. Its sociocultural environment and workforce supply E. Its income distribution and GDP

A. Its industrial structure and income distribution

​_____________________ software systems enable companies to coordinate their​ whole-channel marketing efforts. A. Partner relationship management B. Logistics C. Distribution D. Customer relationship management E. Channel management

A. Partner relationship management

Of product and services​ assortment, price,​ promotion, and​ place, which plays one of the most important roles in aligning target markets and​ positioning? A. Place B. Promotion C. Price D. Services assortment E. Product assortment

A. Place

Public relations involves building good relations with the​ company's various publics. What are all of the functions it​ includes? A. Press​ agency, product​ publicity, public​ affairs, lobbying, investor​ relations, and development B. Press​ agency, product​ publicity, lobbying, investor​ relations, and development C. Press​ agency, product​ publicity, crisis​ management, public​ affairs, lobbying, investor​ relations, and development D. Product​ publicity, public​ affairs, lobbying, investor​ relations, and development E. Press​ agency, product​ publicity, government​ relations, public​ affairs, lobbying, investor​ relations, and development

A. Press​ agency, product​ publicity, public​ affairs, lobbying, investor​ relations, and development

Which of the following statements is correct regarding sellers and their use of direct and digital​ marketing? A. Sellers have opportunities to engage in​ real-time marketing. B. For​ sellers, using direct and digital marketing is expensive. C. Sellers using direct and digital marketing cannot ask questions and solicit feedback from customers. D. For​ sellers, direct and digital marketing are inflexible. E. For​ sellers, direct and digital marketing are very inefficient.

A. Sellers have opportunities to engage in​ real-time marketing.

In place of traditional​ media, marketers are using​ __________________________ to engage smaller customer segments with more​ personalized, interactive content. A. a broad selection of more specialized and highly targeted media B. increased amounts of public​ relations, trade​ shows, special​ events, and social media C. narrow but highly targeted media D. more integrated social media E. less social media and more traditional but targeted media

A. a broad selection of more specialized and highly targeted media

Spurred by the surge in internet usage and online​ buying, and by rapid advances in​ _____________, ________ has undergone a dramatic transformation. A. digital​ technologies, direct marketing B. online​ retailing, digital marketing C. smartphones, digital marketing D. direct​ marketing, digital marketing E. social​ media, direct marketing

A. digital​ technologies, direct marketing

The performance difference between an average salesperson and a top salesperson can be substantial.​ Therefore, at the heart of any successful sales force operation is the​ ______ of good salespeople. A. recruitment and selection B. compensation C. evaluation D. training E. motivation

A. recruitment and selection

The​ fastest-growing sales trend is the explosion in​ ________, which is using​ online, mobile, and social media in selling. A. social selling B. social media selling C. e-commerce D. online selling E. mobile selling

A. social selling

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer? A. Value delivery networks B. Channel levels C. Marketing channels D. Networking contacts E. Supply chains

B. Channel levels

Which of the following statements regarding marketing logistics is NOT​ TRUE? A. It focuses on managing​ value-added flows between​ suppliers, the​ company, resellers, and final users. B. Companies are placing less emphasis on logistics and more on constraining costs. C. It involves the entire supply chain management. D. No logistics system can both maximize customer service and minimize distribution costs. E. Logistics involve inbound​ logistics, outbound​ logistics, and reverse logistics.

B. Companies are placing less emphasis on logistics and more on constraining costs.

Which of the following represents the four major classifications of retail​ organizations? A. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and wholesalers B. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations C. Corporate​ chains, voluntary​ chains, wholesalers, and franchise organizations D. Discount​ stores, service​ retailers, superstores, and supermarkets E. Corporate​ chains, wholesalers,​ superstores, and franchise organizations

B. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations

Which of the following describes a​ just-in-time logistics​ system? A. Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed. B. Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. C. Just-in-time logistics systems eliminate the need for forecasting. D. ​Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. E. Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs.

B. Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets? A. Electronic data exchange B. Outsourcing logistics functions C. RFID and barcode tracking D. Vendor managed inventory E. Just-in-time logistics

B. Outsourcing logistics functions

The purpose of _______ is to build selective demand. A. informative advertising B. persuasive advertising C. reminder advertising D. advertainment

B. persuasive advertising

Other functions of marketing channel members include helping to fulfill the completed transactions by offering​ ____________________________. A. land and sea​ transportation, financing, and risk taking B. physical​ distribution, financing, and risk taking C. physical​ distribution, invoicing, and risk taking D. physical​ distribution, financing, and delivery E. negotiating, physical​ distribution, and risk taking

B. physical​ distribution, financing, and risk taking

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A. economic criteria B. the responsibilities of channel members C. consumer needs D. the profitability of the channel E. whether to use intensive or exclusive distribution

B. the responsibilities of channel members

​___________________is used to build and maintain national or local community relationships and is one of the functions of public relations. A. Development B. Investor relations C. Public affairs D. Lobbying E. Press relations

C. Public affairs

​Omni-channel retailing goes beyond just helping​ in-store customers as they​ cross-shop on mobile devices and requires​ _________________________. A. extra attention to product​ assortment, store​ atmosphere, and price B. careful​ targeting, differentiation, and positioning C. carefully integrating the entire range of available shopping channels D. carefully integrating all elements of the marketing mix to maximize value E. integration of product​ assortment, services​ mix, and price

C. carefully integrating the entire range of available shopping channels

To help complete​ transactions, channel members perform these​ functions: _____________________. A. contact​ work, customer​ service, and negotiations B. matching, pricing, and negotiations C. contact​ work, matching​ work, and negotiations D. contact, logistics, and negotiations E. manufacturing​ work, matching​ work, and negotiations

C. contact​ work, matching​ work, and negotiations

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ____________________________. A. it is the centerpiece for quicker times to market and enhanced cost reductions B. enables​ producers, manufacturers, and distribution to maximize cost savings C. involves the entire supply chain management D. is the solution for managing costs and customer satisfaction E. focuses on​ just-in-time inventory management

C. involves the entire supply chain management

Companies like Amazon and Expedia.com that sell products and services directly to final buyers over the Internet are known as​ _______. A. online social media B. transaction sites C. search-engine portals D. e-tailers E. content sites

D. e-tailers

Channels often involve​ long-term commitments, and companies have many alternatives. Each alternative should be evaluated against three general criteria. What are​ these? A. ​adaptability, control, and sales B. economic, control, and profitability C. economic, adaptability, and profitability D. economic, control, and adaptability E. profitability, sales, and costs

D. economic, control, and adaptability

Because​ today's consumers shift seamlessly across​ channels, many online​ retailers, including​ Amazon, are moving​ _______. A. into the virtual world B. toward a global presence C. away from an online presence D. into the physical world E. into offering groceries

D. into the physical world

The​ seven-step selling process takes a​ __________ approach to selling. In other​ words, its aim is to help salespeople close a specific sale with a customer. A. relationship-oriented B. value-oriented C. profit-oriented D. transaction-oriented E. customer-oriented

D. transaction-oriented

A corporate chain is __________. A. a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts B. a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising C. a contractual association between a franchisor (a manufacturer, wholesaler, or service organization) and franchisees (independent business people who buy the right to own and operate one or more business units in the franchise system) D. two or more outlets that are commonly owned and controlled

D. two or more outlets that are commonly owned and controlled

Marketers now have access to fragmented media and promotion mixes to reach diverse audiences. To prevent creating a communications​ hodgepodge, what must marketers​ do? A. Create​ informative, persuasive, and distinct messaging content B. Deploy tools to facilitate customer relationship management C. Develop targeted social media and digital advertising D. Use marketing management software E. Adopt the concept of integrated marketing communications

E. Adopt the concept of integrated marketing communications

Which of the following accurately describes a​ company's efforts to engage​ customers, persuasively communicate customer​ value, and build customer​ relationships? A. Advertising and public relations mix B. Personal and direct selling mix C. Direct and digital marketing mix D. Promotion mix E. Marketing mix

E. Marketing mix

Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of​ media? A. ​Omni-channel retailing B. Direct-to-consumer retailing C. Discount retailing D. Off-price retailing E. Social shopping retailing

E. Social shopping retailing

​________________________ are the main forms of direct and digital marketing. A. Online​ marketing, social media​ marketing, and telemarketing B. Social media​ marketing, telemarketing, and kiosk marketing C. Online​ marketing, direct response television​ marketing, and mobile marketing D. Mobile​ marketing, social media​ marketing, and direct mail marketing E. Traditional direct marketing tools and new digital marketing tools

E. Traditional direct marketing tools and new digital marketing tools

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers? A. Channel level B. Marketing channel C. Customer relationship management D. Supply chain E. Value delivery network

E. Value delivery network

Sales promotion campaigns call for setting sales promotion objectives. In​ general, sales promotions should be ​________. A. service oriented B. sales-generation vehicles C. product oriented D. business relationship building E. consumer relationship building

E. consumer relationship building

Direct marketing is ​ ________, allowing buyers to create exactly the configuration of​ information, products, or services buyers desire and then order them on the spot. A. interactive B. immediate and convenient C. immediate and easy to use D. immediate E. immediate and interactive

E. immediate and interactive

The goal of a push strategy is to​ _____________________________. A. give channel members additional media incentives to carry the product B. build trade demand C. save money by only focusing on consumers D. increase sales calls to distributors E. induce channel members to carry and promote the product

E. induce channel members to carry and promote the product

Guided by​ ___________________, retailers must decide on a retail marketing mixlong dash—product and services​ assortment, price,​ promotion, and place. A. strong differentiation and pricing B. strong positioning and products and services assortment C. strong targeting and differentiation D. strong positioning and differentiation E. strong targeting and positioning

E. strong targeting and positioning

________is the development of foreign-based assembly or manufacturing facilities. A. Direct investment B. Contract manufacturing C. Exporting D. Joint venturing

A. Direct investment

The four major functions of marketing logistics are​ __________________________. A. warehousing, inventory​ management, transportation, and logistics information management B. forecasting, order​ processing, transportation, and inventory management C. warehousing, inventory​ management, shipping, and receiving D. warehousing, inventory​ management, transportation, and retailing Your answer is not correct. E. warehousing, transportation,​ wholesaling, and retailing

A. warehousing, inventory​ management, transportation, and logistics information management

It is important that retailers select locations that are accessible to the target market in areas that are consistent with the​ _____________________. A. population patterns B. retailer's retail marketing mix C. retailer's positioning D. retailer's differentiation E. ​retailer's distribution hubs

C. retailer's positioning

Advertising decisions involve multiple steps culminating in the measurement of the sales effects of advertising or brand content. Which of the following considers return on​ investment? A. Defining reach B. Frequency C. Engagement goals D. Evaluation E. Impact

D. Evaluation

​_____________________ is a retailing technique of carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells. A. Wholesaling B. Omni-channel retailing C. Interior design D. Experiential retailing E. Environmental retailing

D. Experiential retailing

What potential risk do marketers incur by using richer but more fragmented media and promotional​ mixes? A. Mixed communications messaging and higher costs B. The inability to use mass and traditional media C. Better targeting but at a higher cost per consumer D. Greater efficiency but less control over marketing messaging E. A communications hodgepodge for consumers

E. A communications hodgepodge for consumers

​________________________ is the first step in marketing channel design. A. Setting channel objectives B. Evaluating major channel alternatives C. Identifying the number of intermediaries to use D. Identifying the types of intermediaries to use E. Analyzing consumer needs

E. Analyzing consumer needs