MRKT 239 chapters 8-10
Today many firms are more interested in building marketing strategies around similarities that exist among countries than customizing around their differences. T/F
True
In relation to international marketing, which of the following best describes direct ownership? - A company owns its own manufacturing facilities. - A company forms an alliance with a similar company in a foreign country. - Foreign companies contract with manufacturers in other countries. - A company owns subsidiaries or facilities in foreign countries. - Two companies from different nations have interests in each other's facilities.
A company owns subsidiaries or facilities in foreign countries.
Which of the following characteristics distinguish online media from traditional marketing? - Experience, networking, and personal contact - Social networking, personal contacts, control, and salesmanship - Addressability, interactivity, accessibility, connectivity, and control - Environment, responsiveness, customization, and affordability - Dynamic responsiveness, control, friendliness, and attention-getting
Addressability, interactivity, accessibility, connectivity, and control
Earned media is the use of traditional print and broadcast advertising as well as advertising on social networks. T/F
False
Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally. T/F
False
For business products, the concept of inelasticity of demand applies equally to industry demand for the product and to demand for an individual supplier. T/F
False
____ uses the internet, mobile, and interactive channels to develop communication and exchanges with customers. - Digital marketing - Digital media - Electronic marketing - Digital electronics - E-marketing
Digital marketing
Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing? - Digital orientation - Digital media - Electronic marketing - Digital electronics - Electronic processing
Electronic marketing
Digital media refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of internet customers using digital marketing. T/F
False
E-marketing includes the use of mobile phones, but not digital outdoor marketing devices. T/F
False
The four categories of consumer markets are producer, reseller, government, and institutional. T/F
False
The increase in consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false. T/F
False
Which type of business market tends to have the most complex buying procedures? - Reseller - Government - Retailer - Institutional - Producer
Government
Which of the following is often used to raise revenue for a country and/or to protect domestic products? - Quota - Warning label - Embargo - Import tariff - Exchange control
Import tariff
____ is a popular mobile photo-sharing site. - YouTube - Facebook - Tumblr - Twitter - Instagram
____ allows customers to express their needs and wants directly to a company in response to its marketing communications. - Sociability - Addressability - Interactivity - Accessibility - Control
Interactivity
Which of the following alliances/agreements is the United States NOT a part of? - NAFTA - APEC - GATT - WTO - MERCOSUR
MERCOSUR
____ are audio or video files that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers. - Wikis - Blogs - Podcasts - Virtual realities - Social networks
Podcasts
____ are more consumer-driven than traditional media. - Television commercials - Radio spots - Print ads - Social media - Billboard advertisements
Social media
A multinational enterprise is a firm that has operations or subsidiaries located in many countries. T/F
True
Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites. T/F
True
As the internet and digital communication technologies have advanced, marketers are able to target markets more precisely. T/F
True
Connectivity is the use of digital networks to provide linkages between information providers and users. T/F
True
The fact that consumers tend to trust other consumers over corporations and often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions has fostered the growth of sites like - Pinterest. - Yelp. - Tumblr. - Google+. - Reddit.
Yelp
Marketers' ability to obtain digital information is referred to as - accessibility. - addressability. - interactivity. - connectivity. - control.
accessibility
The role of an export agent is to - bring buyers and sellers from different countries together and collect a commission for arranging sales. - purchase products from different companies and sell them to foreign countries. - help a firm to make direct investments in foreign countries. - contact domestic firms about the opportunities available in exporting. - arrange for licensing agreements between domestic and foreign firms.
bring buyers and sellers from different countries together and collect a commission for arranging sales.
When business customers purchase products to be used directly or indirectly in the production of consumer goods and services, that demand for business products is - inelastic. - joint. - more fluctuating. - economically stable. - derived.
derived
When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis. - economic - cultural - ethical - technological - lega
economic
When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis. - economic - cultural - ethical - technological - legal
economic
Both Adidas and Brooks standardize many of their shoe models and colors worldwide, which is an example of - globalization. - customization. - nationalization. - culturalization. - internationalization.
globalization
If Kyrgyzstan levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Kyrgyzstan, its businesses and citizens would be paying a(n) - embargo. - import tariff. - travelers' tax. - export tax. - foreign duty.
import tariff
One of the guaranteed constants in the global business environment is - nationalism. - instability. - tariffs. - taxes. - war.
instability
If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called - a joint venture. - exporting. - a strategic alliance. - licensing. - contract manufacturing.
licensing
When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in - international marketing. - global marketing. - limited exporting. - product licensing. - unplanned exporting.
limited exporting
As digital communication technologies have advanced, it is possible for marketers to - have more control over their product's positioning. - have more control over the processing of information. - have more control over people's perceptions of their business. - be more selective about news releases regarding their company. - reach markets that were previously inaccessible.
reach markets that were previously inaccessible.
Most business purchases can be classified as belonging to one of three types: - rebuy, reciprocal, or delayed. - delinquent, repetitive, or delivered. - modified rebuy, new-task, or straight rebuy. - delinquent, new-task, or reciprocal. - repetitive, new-task, or modified rebuy
modified rebuy, new-task, or straight rebuy.
The practice of contracting with an organization to perform some or all business functions in a country other than the country in which the product will be sold is known as - licensing. - contract manufacturing. - outsourcing. - offshore outsourcing. - offshoring.
offshore outsourcing
The term dumping refers to the sale of - products sold in foreign markets that cannot be sold in the United States. - products sold in foreign markets at prices above those charged in the United States. - all discontinued U.S. products in foreign countries. - products sold in foreign countries at unfairly low prices. - products sold in foreign markets that cannot pass safety standards in the United States.
products sold in foreign countries at unfairly low prices.
Sysco has developed a website that allows employees to create a profile and connect with coworkers for the purpose of getting acquainted and building a work-related network. This is an example of a - virtual reality. - podcast. - recruiting tool. - social network. - employment opportunity.
social network
Digital media have created opportunities for companies to - gain more control over what the consumer sees. - target specific markets. - offer the same kind of experience as a brick and mortar store. - manage information that is disseminated through the Web. - stimulate all five senses during the online shopping experience
target specific markets
Franchising offers all the following benefits for franchisors except - franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name. - franchisors can retain control of their name while increasing global penetration of their products. - the franchisee's revenue stream is fairly consistent because franchisors pay fixed fees and royalties. - the franchisor's revenue stream is fairly consistent because franchisees pay fixed fees and royalties. - franchisors do not have to put up a large capital investment.
the franchisee's revenue stream is fairly consistent because franchisors pay fixed fees and royalties.
A friend of yours starts his own business. He would like to expand his client base to include the government, but he believes his small business would be ignored. Based on your knowledge from the text, you tell him. - although the government will deal with small businesses, he will never make a profit off a government contract. - that any government, federal, state, or local would laugh at the size of his business. - the government rarely considers new suppliers when making purchasing decisions. - the government buys products from all sizes of business, but there is some red tape. - that he's absolutely right, the government doesn't deal with small businesses.
the government buys products from all sizes of business, but there is some red tape.
One trend that has caused consumer-generated information to gain importance is - the recession. - the globalization of companies. - the increase in store brands. - the increase of consumers using digital media to publicize their own product reviews. - the increase in consumer buying power
the increase of consumers using digital media to publicize their own product reviews.
Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends. - their eating habits - their spending money - their disposable income - their shopping partners - their information searches
their information searches
From a cultural perspective, countries that are members of the European Union tend to act as a single entity. T/F
False
Social media should be included only in marketing strategy. T/F
False
One of the biggest mistakes a marketer can make when engaging in digital marketing is to - treat it like a traditional marketing channel. - focus on competitors' digital marketing efforts. - fail to devote sufficient resources to it. - focus on technology. - focus on price.
treat it like a traditional marketing channel
Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency. T/F
True
Digital marketing uses all digital media to develop communication and exchanges with customers. T/F
True
Domestic marketing involves marketing strategies aimed at markets within the home country. T/F
True
Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity. T/F
True
Industrial classification systems allow marketers to divide business customers into groups based mainly on the types of goods and services provided. T/F
True
Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels. T/F
True
What is the primary distinction between a joint venture and a strategic alliance in international marketing? - Strategic alliances are only formed between companies from well-developed countries whereas joint ventures are between companies from economically-diverse countries. - A joint venture involves only two companies whereas a strategic alliance is formed between three or more companies. - A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together. - A joint venture is formed between companies with dissimilar product offerings while a strategic alliance is formed between companies with similar product offerings. - A joint venture is simply a financial investment in a foreign firm while a strategic alliance involves more than just financial support.
A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together.
The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell. T/F
False
To obtain the names of specific potential customers, the business marketer is well advised to employ the services of a commercial data company, since this is both cheaper and faster than any other method. T/F
False
Wegmans recently placed an order with the Applegate Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time Wegmans is ordering 100 cases of hotdogs. Wegmans orders this product on a regular basis. What type of purchase does this week's purchase represent? - Straight rebuy - Modified rebuy - New-task - Repetitive - Reciprocal
Modified rebuy
Which of the following statements about reseller markets is false? - Resellers are concerned with the level of demand for the product. - Resellers are not concerned with how much space the product takes up as long as it has a high price. - Resellers are concerned with the markup percentage they can get on the product. - Resellers are concerned with the availability of technical and promotional assistance from the producer. - Resellers want producers to be able to supply adequate quantities of the product.
Resellers are not concerned with how much space the product takes up as long as it has a high price.
A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites. - widget - digital diary - blog - podcasting - wiki
wiki
The internet is sometimes referred to as a push medium because marketers determine which websites consumers are going to view. T/F
False
