PMkt .Ch13-NWMSU
Compared to radio which took 38 years to 50 million reach users, Facebook reached 100 million users in only:
9 months
Of all the various platforms for social media marketing, surveys indicate 96 percent of B2C respondents say their business uses which one as a marketing tool? Group of answer choices
What have sociologists and organizational scientists concluded about the constant use of social media?
It has made users less social in face-to-face settings
Which of the following is an example of geo-fencing?
While shopping at the mall, Adam received a text message for a 20 percent off coupon from one of his favorite stores
When it comes to the use of color in website design, which of the following colors represents a sense of trustworthiness and openness?
blue
In today's era of media noise, how can marketers break through the clutter to reach their audience?
by producing messages that are relevant to each individual consumer
The essence of _____ marketing is the belief that if businesses deliver valuable information to buyers, customers will reward them with their business and loyalty.
content
According to social media and customer service expert Jay Baer, what is the new marketing?
customer service
The use of GPS data transmitted from a mobile device to adapt content, messaging, or service delivery to a target's location is the premise behind:
location-based marketing
What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?
social media marketing
What innovation in the early 20th century started a new age of communication?
the introduction of broadcast radio and TV
Google, Bing, and Yahoo all help users search for information on the World Wide Web. As such, they are considered to be:
web encyclopedias
The ease with which website visitors can achieve their objectives for visiting the site is termed:
website usability
