Quiz Study Set

Best Buy, Home Depot, Petco, and Bed Bath & Beyond, which are actually giant specialty stores characterized by immense size and deep assortments of merchandise, are sometimes called _____________. A. Off-price retailers B. Category killers C. Supermarkets D. Service retailers E. Discount stores

Category killers

Which of the following refers setting prices based on buyers' perception of value rather than the seller's cost? A. Good-Value Pricing B. Customer Value-Based Pricing C. Cost-Based Pricing D. Value-Added Pricing E. Cost-Plus Pricing

Customer Value-Based Pricing

A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company​ use? A. Psychological pricing B. Market-penetration pricing C. Market-skimming pricing D. Product bundle pricing E. Captive-product pricing

Market-penetration pricing

One of the primary advantages of marketing logistics is _______________. A. Maximizing inbound, outbound, and reverse logistics B. Being the solution for maximizing costs and customer satisfaction C. Cost savings in inventory management D. Improved customer satisfaction and faster time to market E. Potentially high cost savings and improved customer satisfaction

Potentially high cost savings and improved customer satisfaction

When setting marketing channel objectives, companies should state the objective in terms of ________________ A. The length of the channel B. Exclusive distribution arrangements C. Competitors objectives D. Targeted levels of customer service E. Expected profitability

Targeted levels of customer service

Continually adjusting prices to meet the characteristics and needs of individual customers and situations is known as ___________ A. Psychological pricing B. Dynamic pricing C. Cash rebates D. Promotional pricing E. Segmented pricing

Dynamic pricing

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A. Manufacturer-sponsored retailer franchise system. B. Corporate VMS C. Contractual VMS D. Administered VMS E. Conventional distribution channel

Administered VMS

​_______________________ uses tools that engage directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. A. Public relations B. Direct and digital marketing C. Sales promotion D. Personal selling E. Advertising

Direct and digital marketing

​_____________________ is a retailing technique of carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells. A. Experiential retailing B. Wholesaling C. Environmental retailing D. Interior design E. ​Omni-channel retailing

Experiential retailing

Sadie's Restaurant has listened to its customers over the years and is now able to offer the right combination of quality and good service at a fair price. Which pricing strategy is​ Sadie's using? A. High-low pricing B. Cost-based pricing C. Break-even pricing D. Value-added pricing E. Good-value pricing

Good-value pricing

When a college or university charges more for out-of-state students than in-state-students, its practicing ________________ A. Time-based pricing B. Customer-segmenting pricing C. Promotional pricing D. Location-based pricing E. Product form pricing

Location-based pricing

Which of the following accurately describes a​ company's efforts to engage​ customers, persuasively communicate customer​ value, and build customer​ relationships? A. Promotion mix B. Marketing mix C. Direct and digital marketing mix D. Advertising and public relations mix E. Personal and direct selling mix

Marketing mix

​___________________ advertising is the type of advertising objective used when attempting to build brand preference and prompting customers to purchase now. A. Attack B. Reminder C. Persuasive D. Comparative E. Informative

Persuasive

The illegal practice of ________________ is selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business. A. Deceptive pricing B. Price discrimination C. Price-fixing D. Price maintenance E. Predatory pricing

Predatory pricing

When Apple introduced its iPhone X, it priced the new product at nearly $1,000, considerably higher than competing smartphones. Apple was pursuing a ______________ new product pricing strategy A. Market-penetration B. Captive-product C. By-product D. Optional-product E. Premium pricing

Premium pricing

Of the following, which is true about pricing? A. Companies do not need to communicate reasons for price increase to customers B. Price competition is a core element of out free-market economy C. Companies usually are free to charge whatever prices they wish D. Federal law is the overriding authority on pricing E. Companies have no obligations to consider broader societal pricing concerns

Price competition is a core element of out free-market economy

Which of the following retail trends is making differentiation more​ difficult? A. ​Value-seeking consumers B. Retail global expansion C. Retail convergence D. ​Omni-channel retailing E. The demise of​ brick-and-mortar retail

Retail convergence

Which of the following does NOT represent one of the major trends and developments in​ retailing? A. Growing importance of retail technology B. A surge in green retailing C. Social​ e-tailing D. Retail convergence E. The rise of megaretailers

Social​ e-tailing

Internal factors that affect pricing include ______________. A. The nature of the market, demand, and the economy B. The company's overall marketing strategy, objectives, and marketing mix C. The company's overall marketing strategy, objectives, and demand D. The company's over marketing strategy, the nature of the market, and demand E. The company's overall marketing strategy, objectives, and the nature of the market

The company's overall marketing strategy, objectives, and marketing mix

A(n) _____________ consists of producers, wholesalers, and retailers acting as a unified system. A. Channel level B. Distribution center C. Administered vertical marketing system D. Vertical marketing system E. Conventional distribution channel

Vertical marketing system

______________ is one major objective associated with a market-penetration pricing strategy. A. Attracting buyers willing to pay a higher price B. Skimming off small but profitable market segments C. Preventing customer dissatisfaction D. Winning large market share E. Avoiding everyday low pricing

Winning large market share

Of the following, which most closely describes the method by which companies engage and create benefits for their customers? A. Marketing channel B. Supply chain C. Customer relationship management D. Channel level E. Value delivery network

Value delivery network

Many vital and key functions are preformed by marketing channels. Of the following, which is NOT one of those key functions? A. Completion of transactions B. Manufacturing and assembly C. Physical distribution D. Distribution of persuasive communications E. Fulfillment of completed transactions

Manufacturing and assembly

A car buyer can choose a base model at one​ price, or one with a premium sound and navigation system at a higher price. This is an example of​ _______ pricing. A. Product bundle B. By-product C. Product line D. Optional-product E. Captive-product

Optional-product

Which of the following represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets? A. Just-in-time logistics B. Vendor managed inventory C. Outsourcing logistic functions D. RFID and barcode tracking E. Electronic data exchange

Outsourcing logistic functions

When sellers set prices in conjunction or collaboration with one another, this illegal practice is known as ______________. A. Deceptive pricing B. Price-fixing C. Retail price maintenance D. Predatory pricing E. Price discrimination

Price-fixing

Focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale is known as _____________. A. Retailing B. Internal marketing C. Warehousing D. Showrooming E. Shopper marketing

Shopper marketing

Which of the following accurately represents the three characteristics of advertising​ appeals? A. To be​ meaningful, to be​ believable, and to generate revenue B. To be​ meaningful, to be​ believable, and to be memorable C. To be​ meaningful, to be​ distinctive, and to use persuasive claims D. To be​ meaningful, to be​ believable, and to be distinctive E. To be​ believable, to be​ distinctive, and to be ethical

To be​ meaningful, to be​ believable, and to be distinctive

Working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations​ function? A. Public affairs B. Lobbying C. Investor relations D. Development E. Press relations

Development

Gillette charges a fairly low price for its razors​ (relative to​ costs) and a high price for razor blades. It is using a strategy of​ ___________ pricing. A. Product bundle B. Two-part C. By-product D. Captive-product E. Product line

Captive-product

A variation of break-even pricing is ____________, which uses the concept of a break-even chart that shows the total cost and total revenue expected at different sales volume levels. A. High-low pricing B. Value-added pricing C. Competition-based pricing D. Everyday low pricing (EDLP) E. Target return pricing

Target return pricing

What is the goal of​ advertising? A. To create consumer communities B. To define a​ product's value C. To help move consumers through the buying process D. To create interest and consumer hype E. To provide feedback on products and services

To help move consumers through the buying process

New, premium movie theaters offer features such as online reserved seating, high-backed leather executive chairs with armrests and footrests, the latest in digital sound, super-wide screens, and other amenities for which they charge a higher price. This is an example of which type of pricing? A. Value-added pricing B. Cost-plus pricing C. High-low pricing D. EDLP E. Breakeven pricing

Value-added pricing

UPS uses ___________, which charges different prices for shipping depending on an items destination. The more distant the city where the package is being shipped, the higher UPS charges. A. Base-point. shipping B. Free on board (FOB) origin C. Uniform-delivered pricing D. Zone pricing E. Freight-absorption pricing

Zone pricing

If the company has selected its target market and positioning carefully, then its marketing mix strategy including price, will be fairly straightforward. Of the following, which is NOT one of the common pricing objectives? A. Customer retention and building profitable customer relationships B. Supporting resellers and gaining their support C. Avoiding government intervention D. Grabbing international market share E. Preventing competition

Grabbing international market share

__________________ software systems enable companies to coordinate their whole-channel marketing efforts. A. Logistics B. Partner relationship management C. Distribution D. Channel management E. Customer relationship management

Partner relationship management

Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of _____________. A. Specialty stores B. Service retailers C. Franchises D. Non-retailers E. Wholesalers

Service retailers

Channels often involve​ long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes? A. Investment criteria B. Sales criteria C. Adaptability criteria D. Control criteria E. Profitability criteria

Adaptability criteria

Which of the following reverses the usual process of first designing a new product, determining the cost, and then asking, "Can we sell it for that?" A. Target return pricing B. EDLP C. Cost-plus pricing D. Target costing E. Value-added pricing

Target costing

What potential risk do marketers incur by using richer but more fragmented media and promotional​ mixes? A. The inability to use mass and traditional media B. Greater efficiency but less control over marketing messaging C. Better targeting but at a higher cost per consumer D. Mixed communications messaging and higher costs E. A communications hodgepodge for consumers

A communications hodgepodge for consumers

Which of the following is a reason that producers use marketing channels and channel intermediaries? A. Using marketing channels allow producers to retain control over how and to whom they sell their products B. Marketing channel decisions only require a short-term commitment C. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels D. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers E. Using channel intermediaries increases the number of contacts with customers

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

Which of the following statements is TRUE about public relations and a​ company's overall integrated marketing communications​ efforts? A. PR should be blended smoothly with promotion activities. B. PR has no value within a social media context. C. PR is now the more dominant media than other forms. D. PR should have a separate budget from marketing communications. E. PR should be planned​ first, then advertising second.

PR should be blended smoothly with promotion activities.

Which of the following indicates the length of a channel A. The number of retailers in the channel B. The number of producers in the channel C. The number of final consumers in the channel D. The number of intermediary levels in the channel E. The number of wholesalers in the channel

The number of intermediary levels in the channel

_________________ is the first step in marketing channel design A. Evaluating major channel alternatives B. Identifying the types of intermediaries to use C. Analyzing consumer needs D. Setting channel objectives E. Identifying the number of intermediaries to use

Analyzing consumer needs

Which of the following describes layers of intermediaries preforming some of the work to bring the product and its ownership closer to the final buyer? A. Channel levels B. Supply chains C. Marketing chains D. Value delivery networks E. Networking contancts

Channel levels

What is the overall goal when retailers choose their product​ assortment? A. Offer the same products as their competitors B. Offer as many products as they can fit on the shelves C. Offer products that will appeal to as many segments as possible D. Only choose products that will maximize profits E. Differentiate the retailer while matching target​ shoppers' expectations

Differentiate the retailer while matching target​ shoppers' expectations

Which of the statements is TRUE regarding media and message​ decisions? A. Message decisions are now more important than media decisions. B. Media and message decisions are independent of each other. C. Media and message decisions have no impact on results. D. Media and message decisions should be closely coordinated. E. Media and message decisions have no relationship to budgeting.

Media and message decisions should be closely coordinated.

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. Administered VMS B. Vertical marketing system C. Conventional distribution channel D. Contractual VMS E. Corporate VMS

Corporate VMS

The Ford Mustang is offered in several different models. Ford uses __________ pricing to determine the price steps between the different models. A. Captive-product B. Product line C. Product bundle D. Two-part E. Optional-product

Product line

Macy's, Kohl's, and JCPenney practice a retailing pricing strategy called​ "high-low pricing." Which of the following correctly describes​ high-low pricing? A. The retailer does not have to run sales on selected items. B. Retailers do not have to use promotions. C. Retailers charge an everyday low price with no special promotions. D. Some products are priced​ high, others are priced​ low, and still others are priced at​ bargain-basement levels. E. The retailer charges higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

The retailer charges higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

Roshika has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she doesn't know much about wine, she will likely use the price of the wine as ___________ A. A limited-time offer B. An indicator of quality C. A type of segmented pricing D. An indicator of geographic pricing E. An indicator of the cost of production

An indicator of quality

Which of the following represents the four major classifications of retail organizations? A. Corporate chains, voluntary chains, wholesalers, and franchise organizations B. Corporate chains, voluntary chains, retailer cooperatives, and wholesalers C. Corporate chains, wholesalers, superstores, and franchise organizations D. Discount stores, service retailers, superstores, and supermarkets E. Corporate chains, voluntary chains, retailers cooperatives, and franchise organizations

Corporate chains, voluntary chains, retailers cooperatives, and franchise organizations

Which of the following uses promotional tools such as​ presentations, trade​ shows, and incentive programs to engage​ customers, make​ sales, and build customer​ relationships A. Personal selling B. Sales promotion C. Public relations D. Direct and digital marketing E. Advertising

Personal selling

The Robinson-Patman Act seeks to ensure that sellers offer the same price terms to customers at a given level of trade to prevent ____________ A. Predatory pricing B. Deceptive pricing C. Price-fixing D. Retail price maintenance E. Price discrimination

Price discrimination

When a retailer temporarily prices a few select items below cost to create excitement and pull consumers into the store it's practicing ___________ pricing. A. Promotional B. Psychological C. Optional-product D. Segmented E. Geographical

Promotional

Which of the following statements about retailer marketing decisions is​ correct? A. Retailers identify three critical factors for retail​ success: location,​ location, and location. B. Stores do not need to differentiate and position themselves. C. Retailers do not differentiate themselves on their service mix. D. Most retailers seek either high markups on higher volume or low markups on lower volume. E. Retailers do not have to segment and target their markets.

Retailers identify three critical factors for retail​ success: location,​ location, and location.

Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of media? A. Social shopping retailing B. Direct-to-consumer marketing C. Off-price retailing D. Omni-channel retailing E. Discount retailing

Social shopping retailing

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A. Consumer needs B. The responsibilities of channel members C. Whether to use intensive or exclusive distribution D. The profitability of the channel E. Economic criteria

The responsibilities of channel members

Which of the following is TRUE regarding omni-channel buyers? A. They purchase online but tend to purchase more in-store B. They always shop in-store channels, then order online C. They do not shift easily across online and in-store channels D. They prefer the online environment E. They shift easily across online and in-store channels

They shift easily across online and in-store channels

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas? A. Retailing, inventory management, transportation, and logistics information management B. Warehousing, inventory management, transportation, and logistics information management C. Inventory management, transportation, shipping, and warehousing D. Warehousing, inventory management, transportation, and retailing E. Warehousing, inventory management, retailing, and logistics information management

Warehousing, inventory management, transportation, and logistics information management

In which of the following does a producer direct marketing activities​ (primarily personal selling and trade​ promotion) toward channel​ members? A. Product communications B. A push strategy C. A personal selling strategy D. Integrated communications E. A pull strategy

A push strategy

___________________ is an example of horizontal channel conflict. A. A Subaru dealer complaining that another Subaru dealer is advertising in its territory. B. A consumer complaining to a retailer about the service he received. C. A consumer complaining to a producer about the quality of a product. D. A retailer complaining about a producer's pricing. E. A retailer complaining about receiving damaged goods from a wholesaler.

A Subaru dealer complaining that another Subaru dealer is advertising in its territory.

​_____________________ direct(s) its marketing activities​ (primarily advertising, consumer​ promotion, and direct and digital​ media) toward final consumers to induce them to buy the product. A. Product communications B. A pull strategy C. Personal selling D. Integrated communications E. A push strategy

A pull strategy

What are the two major elements in developing advertising​ strategy? A. Determining the target audience and selecting advertising media B. Creating advertising messages and selecting advertising media C. Creating advertising messages and selecting advertising agencies D. Creating advertising messages and setting the advertising budget E. Determining the advertising budget and determining ROI

Creating advertising messages and selecting advertising media

Advertising decisions involve multiple steps culminating in the measurement of the sales effects of advertising or brand content. Which of the following considers return on​ investment? A. Impact B. Evaluation C. Engagement goals D. Frequency E. Defining reach

Evaluation

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution strategy? A. Direct B. Franchise C. Exclusive D. Intensive E. Selective

Exclusive

Companies today see channel members as​ ___________ customers and practice strong​ partner relationship management. A. First-line partners B. Discount pricing C. Consumer advertising D. B2B selling E. Trade promotions

First-line partners

In which of the following is vertical conflict, conflict between different levels of the came channel, common? A. Independent retailers B. Supplier channels C. Franchise organizations D. Wholesalers E. Channel intermediaries

Franchise organizations

Which of the following is true regarding the price-demand relationship? A. If demand is inelastic, a small change in price will result in a large change in demand B. Price elasticity measures how responsive price will be to a change in demand C. If demand is elastic, sellers. will consider lowering their prices D. A demand curve shows the number of units a company will produce in a given time period at different prices that might be changed E. Demand and price are directly related -- the higher the price, the greater the demand

If demand is elastic, sellers. will consider lowering their prices

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply chain? A. Logistics information management B. Integrated supply chain management C. Just-in-time logistics management D. Reverse logistics management E. Electronic data exchange

Integrated supply chain management

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse logistics, which means it ________________. A. Involves the entire supply chain management B. Focuses on just-in-time inventory management C. Is the solution for managing costs and customer satisfaction D. is the centerpiece for quicker times to market and enhanced cost reductions E. Enables producers, manufacturers, and distribution to maximize cost savings

Involves the entire supply chain management

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as full-line forcing. Which of the following statements is true regarding full-line forcing? A. It may or may not be legal B. It is only legal in Europe C. It is always legal D. It is only legal in New York, California, and Texas, E. It is always illegal

It may or may not be legal

The Great Recession of​ 2008-2009 had a profound effect on the economy and consumers. Of the​ following, which represents one of the major consumer trends resulting from the Great​ Recession? A. It restricted retail expansion domestically and internationally. B. It created a trend away from consumer spending on​ well-known brands. C. It turned​ brick-and-mortar retailers into​ Internet-only retailers. D. It turned​ free-spending consumers into​ value-seeking ones. E. It forced consumers to become​ omni-channel shoppers.

It turned​ free-spending consumers into​ value-seeking ones.

A discount store (for example Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following conditions? A. Operating at a loss and higher sales volume B. Lower margins and lower sales volume C. Higher margins and lower sales volume D. Higher sales volume and inefficient operations E. Lower margins and higher sales volume

Lower margins and higher sales volume

Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise​ handled? A. ​Manufacturers' agents B. Brokers C. Rack jobbers D. Merchant wholesalers E. Industrial distributors

Merchant wholesalers

Which of the following makes up the retail marketing​ mix? A. Product and services​ assortment, price,​ promotion, and retail targeting B. Product and services​ assortment, price,​ promotion, and location C. Product and services​ assortment, price, promotion and store differentiation D. Product and services​ assortment, price,​ promotion, and retail segmentation E. Product and services​ assortment, prices,​ promotion, and store positioning

Product and services​ assortment, price,​ promotion, and location

Bath & Body Works uses ______________ pricing when the company offers "three-fer" deals on its products (such as soaps, lotions, and moisturizers) A. By-product B. Two-part C. Product bundle D. Captive-product E. Product line

Product bundle

Retailers must decide on which three major product​ variables? A. Product​ assortment, price, and location B. Product​ assortment, services​ mix, and location C. Product​ assortment, services​ mix, and store atmosphere D. Product​ assortment, store​ atmosphere, and price E. Product​ assortment, services​ mix, and price

Product​ assortment, services​ mix, and store atmosphere

___________________is used to build and maintain national or local community relationships and is one of the functions of public relations. A. Development B. Lobbying C. Investor relations D. Press relations E. Public affairs

Public affairs

Which advertising objective is best suited to maintaining customer relationships and for more mature​ products? A. Attack B. Persuasive C. Humorous D. Reminder E. Informative

Reminder

What does the phrase​ "omni-channel buying calls for​ omni-channel retailing" imply for​ retailers? A. Retailers should plan and budget for expansion of​ brick-and-mortar shopping experiences. B. Retailers should make certain they focus on social and digital media as their main advertising vehicles. C. Retailers should integrate all available​ supply-chain channels into their distribution systems. D. Retailers should attempt to attract​ omni-channel buyers to​ brick-and-mortar settings through experiential retailing. E. Retailers should integrate all available shopping channels and devices into a seamless customer shopping experience.

Retailers should integrate all available shopping channels and devices into a seamless customer shopping experience.

Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying process? A. Retailing B. Manufacturing C. Shopper marketing D. Warehousing E. Wholesaling

Retailing

______________ entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company resellers, and final consumer. A. Reseller networks B. Wholesaling C. Business distribution management D. Supply chain management E. Distribution network management

Supply chain management

Which of the following statements about public relations is​ correct? A. Public relations is only used to promote products. B. Public relations cannot be used to engage consumers. C. The impact of public relations on public awareness comes at a much higher cost than advertising. D. Trade associations do not use public relations. E. The lines between advertising and public relations are becoming more blurred

The lines between advertising and public relations are becoming more blurred

Which of the following statements about wholesaling is​ true? A. Wholesalers do not need to define a target market. B. Wholesalers must make decisions regarding their marketing mix. C. Wholesalers do not need to differentiate themselves. D. Wholesalers do not make positioning decisions. E. Wholesalers do not need to segment their markets.

Wholesalers must make decisions regarding their marketing mix.

In place of traditional​ media, marketers are using​ __________________________ to engage smaller customer segments with more​ personalized, interactive content. A. narrow but highly targeted media B. less social media and more traditional but targeted media C. a broad selection of more specialized and highly targeted media D. more integrated social media E. increased amounts of public​ relations, trade​ shows, special​ events, and social media

a broad selection of more specialized and highly targeted media

Progressive wholesalers recognize that their only reason for existing is to​ ____________________. A. automate distribution B. add value C. provide selling support D. finance retailing transactions E. bear the risk of sales and distribution

add value

Marketers now have a richer mix of media and content approaches with consumers being bombarded by many brand messages. The result is that​ _________________________. A. companies fail to integrate their various communication channels. B. consumers​ don't distinguish between content sources the way marketers do. C. consumers may believe similar brands are all the same. D. companies do not target successfully or efficiently. E. companies fail to integrate brand messages and positioning.

consumers​ don't distinguish between content sources the way marketers do.

After segmenting and defining their target​ markets, retailers must then​ ____________________. A. Decide on the store atmosphere and shopping experience B. decide on pricing by product line and assortment C. decide on the level of service they will provide D. decide on the product assortment and volume they will stock E. decide how they will differentiate and position themselves

decide how they will differentiate and position themselves

The goal of integrated marketing communications is to​ __________________________________. A. lower overall marketing expenditures while delivering increased results B. deliver​ clear, consistent, and compelling messages about the organization and its brands C. maximize return on investment with increased revenue across all brands D. integrate communications via online and mobile technologies at a lower cost per impression E. have different media carry different messages about a brand in an integrated way

deliver​ clear, consistent, and compelling messages about the organization and its brands

​Catalogs, online and social​ media, and mobile marketing are some of the specific promotional tools used in​ _________________________. A. sales presentations B. public relations C. sales promotion D. personal selling E. direct and digital marketing

direct and digital marketing

The goal of a push strategy is to​ _____________________________. A. save money by only focusing on consumers B. give channel members additional media incentives to carry the product C. increase sales calls to distributors D. build trade demand E. induce channel members to carry and promote the product

induce channel members to carry and promote the product

When, if ever, is price discrimination allowed? A. If the seller can substantiate that it is distributing internationally, then it is legal. B. If the seller is selling via the internet as its main channel, then it is legal. C. is the seller can prove that its costs are different when selling to different retailers, then it's legal. D. If the seller can prove that it is allowable in certain states and local retailing areas, then it's legal. E. If the seller can prove its revenue is affected when selling to similar retailers, then it is legal

is the seller can prove that its costs are different when selling to different retailers, then it's legal.

The massive shift in how and where people buy calls for​ __________________________. A. massive spending in social media for​ brick-and-mortar retailers B. massive shifts in pricing strategies C. massive shifts to​ online-only environments for​ brick-and-mortar retailers D. massive spending increases in advertising and sales promotion E. massive shifts in how store retailers operate

massive shifts in how store retailers operate

Press​ releases, sponsorships,​ events, and web pages are promotional tools used in​ _____________. A. sales promotion B. advertising C. direct and digital marketing D. public relations E. personal selling

public relations

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A. selling and promoting B. buying and assortment building C. ​bulk-breaking D. financing E. risk bearing

selling and promoting