Scom 1000 CH. 2

extended metaphor

A metaphor developed at great length, occurring frequently in or throughout a work.

Pathos

Appeal to emotion

the available means of persuasion

logos, ethos, pathos

central route of persuasion

occurs when interested people focus on the arguments and respond with favorable thoughts

Kenneth Burke

rhetorical critique, he analyzed the language speakers used to discern the motivation behind their message

Golden Mean

the desirable middle between two extremes, one of excess and the other of deficiency

Petty and Cacioppo research

the elaboration likelihood model: there are two major routes to persuasion the central and peripheral route

purpose

the goal the speaker wants to achieve

Act

what happened

genesis of guilty

Guilt drives human drama

Enthymeme

a "rhetorical syllogism" or a form of deductive reasoning in which the speaker draws inferences from a general principle or rule, often unstated, that is already accepted by the audience

Logos

an appeal based on logic or reason

Ethos

credibility

3 qualities of credibility

credibility, objectivity, currency

3 source factors of credibility

good character, goodwill, intelligence

peripheral route of persuasion

occurs when people are influenced by incidental cues, such as a speaker's attractiveness

Aristotle

studied the demagoguery of speakers using their skills to move an audience while showing casual indifference to the truth

Rhetoric

the available means of persuasion

dramatist pentad

tools to analyze speakers motivation: act, scene, agent, agency, purpose

Scene

where it happened

agent

who did it

agency

why did it happen