Scom 1000 CH. 2
extended metaphor
A metaphor developed at great length, occurring frequently in or throughout a work.
Pathos
Appeal to emotion
the available means of persuasion
logos, ethos, pathos
central route of persuasion
occurs when interested people focus on the arguments and respond with favorable thoughts
Kenneth Burke
rhetorical critique, he analyzed the language speakers used to discern the motivation behind their message
Golden Mean
the desirable middle between two extremes, one of excess and the other of deficiency
Petty and Cacioppo research
the elaboration likelihood model: there are two major routes to persuasion the central and peripheral route
purpose
the goal the speaker wants to achieve
Act
what happened
genesis of guilty
Guilt drives human drama
Enthymeme
a "rhetorical syllogism" or a form of deductive reasoning in which the speaker draws inferences from a general principle or rule, often unstated, that is already accepted by the audience
Logos
an appeal based on logic or reason
Ethos
credibility
3 qualities of credibility
credibility, objectivity, currency
3 source factors of credibility
good character, goodwill, intelligence
peripheral route of persuasion
occurs when people are influenced by incidental cues, such as a speaker's attractiveness
Aristotle
studied the demagoguery of speakers using their skills to move an audience while showing casual indifference to the truth
Rhetoric
the available means of persuasion
dramatist pentad
tools to analyze speakers motivation: act, scene, agent, agency, purpose
Scene
where it happened
agent
who did it
agency
why did it happen