SEO

What are the two kinds of SEO?

1. Technical SEO 2. Content SEO (on-page SEO)

How many websites are there?

1.7 billion

How much market share does Google Search have?

92%

news box

But you can see that there are also what they call top stories. And these this is what it's called a news box. So these kinds of keywords, the kinds that trigger an event happening in real time, would get get into this type, this position, which is called the news box. So mostly in the news box are large media sites that dominate the news box. You know, like you can see in our example, there's Vulture through CNN page six. But but however, most recently and I kind of noticed this also when I'm looking for or for something trending and all that stuff, Google has been showing more results from Reddit and other authoritative sites. So what does this tell us as marketers? So if you're blogging or you're doing some, you're you're putting out content that is relevant to what's happening at the moment, whether maybe it's World Cup like you're writing about the World Cup or you're writing about something else that's happening at the moment that everyone is talking about current news. You might want to you might want to make sure that you put in the relevant keywords in your blog, as it might be that your blog or your Reddit Reddit forum or whatever it is, might show up in top top stories.

How can someone claim a local listing on Google (so that your business can be included when people search for "businesses near me"?

Google My Business

fresh listings

Google wants fresh content. It doesn't want stale content. So freshness matters for Google. And it that that kind of information to list things like this, like the top stories. So if you think that the keyword that you are targeting is fresh. Like, whatever your whatever you're writing out, whether it's a top story, maybe it's a blog. If it's fresh, keep your article competitive by updating it at least once a month but it should be more often because Google takes takes note of that. You can see when it's updated or when it's published. And it might might. Again, you'll give your article or your content a fighting chance to show up in this type of snippet.

What is content SEO (on-page SEO)?

It has to do with search engines cataloging your Web sites correctly based on the content of your Web site.

What is technical SEO?

It has to do with with how you structure your site to make sure that the search engine that's crawling your Web site crawls it correctly

What is SEO (Search Engine Optimization)?

It's a process of increasing quality and quantity of Web site traffic. By increasing the visibility of a Web site or Web page to users of a Web search engine.

Does everyone who uses Google My Business get accepted for a local listing?

No

Can Google read images?

Not yet, so use alt tags with images. Google can't see an image, but it can categorize it

What is the opposite of PPC?

Organic

What is PPC?

Pay per click

What is a SERP?

Search Engine Results Page

xxx

What Is a Landing Page? In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It's this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. Here's where landing pages might fit into your marketing funnel: As you can see, the landing page exists after prospects at the top of the funnel click a link in an ad, email, or anywhere else on the web. It's where the conversion (like a purchase, signup, or registration) will take place. Q. Wait, can't any page be a landing page? Technically, sure. The term is used this way in Google Ads and Analytics, for instance. But not all destination pages are made equal. At Unbounce, we use the term "landing page" to describe a campaign-specific page with just one single call to action and no website navigation. The Key Difference Between a Homepage and a Landing Page(or Why Landing Pages Are So Freakin' Good at Converting) Below we've got a homepage and a landing page laid out side by side. See how the homepage has tons of links and the landing page has only one? That's pretty typical. While the homepage has dozens of potential distractions—you can basically call 'em "leaks" instead of links—the landing page is super focused. Having fewer links on your landing page increases conversions, as there are fewer tantalizing clickables that'll carry visitors away from the call to action. That's why expert marketers always use a dedicated landing page as the destination of their traffic. Sure, the homepage looks amazing. It shows off the brand, lets people explore a range of products, and offers additional info about the company and its values. From here, a visitor can go anywhere—apply for a job, read some press releases, review the terms of service, post on the community boards, etc. But they won't necessarily make a purchase. And that's the point. The landing page for this customer serves a completely different purpose. Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. It's doing a better job to convert the traffic the brand's already getting. That's the power of landing pages! Have another question about landing pages? We hear ya. Here's three questions people often ask us: 1. What do I need to include on my landing pages? Read about the anatomy of a high-converting landing page. 2. I have a landing page, but how do I know how good it is? Grade your existing page using our Landing Page Analyzer. 3. What's the best way to get started creating a landing page? See how Unbounce's drag-and-drop builder can help you. Q. Why not just pay to increase my traffic? Running ads or email campaigns gets costly and search engine optimization can take a very long time. By using landing pages, you'll convert more of your existing visitors and stretch those all-important resources (money and time, we mean) further. Types of Landing Pages You'll see a lot of variation out there, depending on the specifics of the business, but there are really two archetypal landing page (defined by their goals): Lead Generation Landing Pages: Also called "lead gen" or "lead capture" pages, these use a form as their call to action. This form almost always collects lead data, like the names and email addresses of visitors. (You can read some expert-certified lead gen strategies here.) B2B marketers and companies selling high-ticket items use this type of landing page to build a list of prospective customers. They sometimes offering something free, like an ebook or webinar, in exchange for contact info. Ecommerce brands can also use these pages for list-building, or offering free shipping or special deals, too. Clickthrough Landing Pages: Frequently used by ecommerce and SaaS (software-as-a-service) marketers, clickthrough pages go straight for sales or subscription. Usually, they have a simple button as the call to action that sends the visitor into the checkout flow (like the app store) or completes a transaction. Driving Traffic to Landing Pages You're going to need to fill that funnel full of visitors for your landing page to work. Fortunately, you've got a lot of options. Let's explore some of the more common sources of traffic to landing pages. Paid Search Traffic Most search engines include paid advertising. When someone looks something up (say, "cheese of the month club") these ads appear clearly marked—but not too clearly marked—in the search results. Here's a typical example from Google: Unlike the other results on the page, pay-per-click ads are prepared and paid for by marketers. Someone who clicks will be primed by your charming copy (and, sometimes, your visuals). And you've likely targeted them based on their search term, demographic data, or interests revealed by their browsing history. Crucially, when you create an ad, you get to choose where the link takes your visitor. Yes, you could choose to send them to your homepage. But, as we'll explore below, it's much better to create a standalone landing page that matches your ad copy and offers a clear call to action. Paid Social Traffic Running ads on social media sites like Facebook, Instagram, Twitter, or LinkedIn is a kickass way to target people and communities who'll be particularly interested in your brand, regardless of whether they're in the market yet. Instead of people searching for "cheese of the month club," you might advertise to people who've added "cheese appreciation" to their list of interests in their Facebook profile. The beauty of it is that you can connect with customers before they start to look for your product—or before they want it! Aside from offering advanced targeting features, each social channel has its own characteristics. Instagram, for example, works well for products and lifestyle brands with a strong visual appeal. On the other hand, B2B advertisers prefer to use LinkedIn to reach professionals working in specific industries. Email Campaigns Email is often touted as the most effective marketing channel out there because of its enormous reach (and low costs) compared to other platforms. A 2018 study by the Radicati Group projects that there'll be 4.2 billion email users by 2022. That's more than half the planet! A powerful combo of emails and landing pages can be used both to nurture existing relationships with customers and to acquire new ones. After building a list of contacts, your carefully crafted email lets you entice readers with your offer, while the landing page fills in the details and directs visitors toward a call to action. Organic Search Traffic The term "organic traffic" refers to any visitors who come from an unpaid source—like the bottom half of Google or Bing search results (SERPs). By creating compelling, legitimately useful content on your website or landing pages, you can ensure that your business appears more frequently in related searches. The higher your content ranks, the better. Calling it "unpaid" is a little bit misleading, however. It doesn't mean there isn't time and money invested in ranking. (If only!) There's an entire field of professionals dedicated to squeezing as much organic traffic from Google as possible through a balance of careful strategy, technical know-how, and brilliant content creation. That's search engine optimization (SEO) in a nutshell. (Read more about SEO for landing pages here.) Q. Are there any other channels where landing pages work? It's impossible to cover every use case we've seen. You might run native ads during a podcast, for instance, or create interactive quizzes, or run traditional print ads with QR codes. No matter how you fill the top of your funnel, a landing page will help you make the most of it.

Does Google My Business have a verification process?

Yes

What is the top part of a SERP from Google that answers the user's question directly called?

a featured snippet

What is the sidebar in a SERP from Google called?

a knowledge graph

Qualities a site has to come up often

authority

What is a great website for making good landing pages?

https://unbounce.com/

product listing ads

product listing ads are ads. So they are purchased. They're not organic. They are PPC. So product listing ads are purchased by e commerce vendors via the Google ads program. So what you can do is, as you can see on the screen, you know, if the search term was seven inch TV, right. And you see Best Buy, Samsung, Best Buy, Best Buy Target. So these are all paid. And you can tell that they're paid because it's a sponsored. So the ads generally have a featured image, along with the price of the ad, so you can have the picture of the TV and also like how much it is. So in terms of Aseel, like we can't really do anything about it because this is PPC, so you get you get Q what do you get? You can put the right keywords. If you're an e-commerce start, you can put the right keywords on the product. It won't show up here unless we play. And sometimes that's the name of the game. Sometimes Google does that speed to play sometimes. But, you know, that's one thing that you can think of as a digital marketer. And you dove deep into it in PPC, in the PPC module of the bootcamp, how to get into these ads listings because, you know, if you're searching for seven inch TV or your user is searching for something relevant to your category and they see you here with a very competitive price, they might not go into your site like in this case, a Best Buy site. They might just just click on here and and make their purchase. So that's something that I think about again, this is not organic. You can't. You can't. There's no S-E. There's no optimization you can do to get into this snippet. You can only pay for it as an ad listing.

What is an image pack?

there is a way to tag images to make sure that they pop up in an image. And what exactly is an image back? Basically, what it sounds like an image pack is the set of images that appears when you Google a certain keyword.