Social Media Marketing Quiz 1

What percentage of smartphone owners between the ages of 18-44 state they cannot recall the last time their mobile phone was not next to them?

25%

How long did it take the Internet to reach 50 million people?

4 years

What was the 2015 Oxford Dictionary Word of the Year?

Face with Tears of Joy emoji

Which of the following is a benefit of social media marketing?

Increased Exposure/Brand Awareness Brand loyalty (-All of these options-) Increased traffic Lead Generation None of these options

Which are social media engagements?

Likes + comments + shares + clicks

What is social media reach?

The number of people who have seen any activity from your social media account.

True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communication:

True

Which of the following is NOT an advantage of social media?

Unrealistic customer expectations

What is earned media?

What the public shares digitally and verbally about a brand.

What is user-generated content (UGC)?

any digital content that is produced and shared by end users of an online service or website