Social Media Test 3
Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.
False
The Library of Congress used which photo sharing website?
Flicker
Which photo sharing website was first used by the White House official photographer?
Flickr.
Why are interviews important when writing a white paper?
They may provide new information that is not widely known.
Which statement is true? a. It is difficult to build trust on a Q&A site. b. Q&A sites are an effective medium to demonstrate thought leadership and expertise. c. Q&A sites are ideal for product promotion. d. Consumers trust discussion forums more than Q&A sites. e. Networking is less effective on a Q&A site than on a social news site.
b. Q&A sites are an effective medium to demonstrate thought leadership and expertise.
A moderator: a. is responsible for backing up the discussion boards. b. facilitates discussions and enforces forum policies. c. manages the programming details required to maintain a site. d. cannot remove forum content. e. is the only person allowed to flame others.
b. facilitates discussions and enforces forum policies.
Proponents of the audience first marketing strategy recommend using massive amounts of:
big data.
Which statement is false? a. News has become more personal and social. b. Discussion boards are the youngest of the three types of sites discussed in this chapter. c. Q&A sites provide firms with innovative ways to build brands. d. Online news readership has overtaken newspaper readership. e. Quora has helped create new interest in Q&A sites.
b. Discussion boards are the youngest of the three types of sites discussed in this chapter.
What was the Digg moment? a. The Paris Hilton cell phone incident. b. Its constant focus on technology news. c. A major site redesign and policy changes. d. Its lack of editors. e. Digg's refusal to alter its voting technology.
c. A major site redesign and policy changes.
In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except: a. Microsoft Windows Live. b. All of these sites include discussion boards. c. LinkedIn. d. Google. e. Yahoo.
c. LinkedIn.
The primary difference between articles found in directories and those in newspapers and magazines is that:
newspapers and magazines provide editorial oversight.
Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except:
want to show.
The primary goal for creating white papers, e-books or articles is to build a company's thought leadership and expertise in an area, ultimately generating sales leads.
True
One of the earliest types of social media is the discussion board.
True
The most popular communication app outside of the U.S. is:
WhatsApp.
CX is:
an omnichannel experience.
Global growth in the use of mobile is such that:
more than half of the world's people use mobile.
An overt goal is one that is not directly mentioned in a white paper or e-book.
False
Regarding the process of purchasing, the "upper funnel" is:
the early activities like comparing.
The "look and feel" of an article, white paper or e-book is not a concern, only the content.
False
Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.
False
Using marketing jargon in a white paper helps it appear more educational and credible.
False
White papers typically have at least 10 pages of text, are double spaced, and include sources.
False
Which of the following does not describe a photo sharing site?
It lets people buy or license images.
What is a photo sharing site?
A website that allows users to upload photos for public or private viewing.
What is an article directory?
A website where users submit articles for syndication.
The term "No Follow" means that an article has been penalized by search engines and is omitted from search results.
False
The top two activities consumers perform on their mobile smartphones are:
A and C.
Which statement is false?
A photo sharing strategy will require a large time commitment.
The top two activities on mobile are Facebook posts and viewing videos.
False
An article differs from a blog in what way?
An article is longer and goes into more detail.
How does an e-book differ from a white paper?
An e-book is written in a lighter tone.
Among the losers in the shift to mobile are:
B and C only.
Typically the most popular images are those that are carefully planned and staged.
False
Which of the following is a true statement?
E-books and white papers have a high perceived value.
Apps have little effect on the use and growth of mobile.
False
Consumers generally shop and compare on their computer, then purchase with their smartphones.
False
Flickr was the first photo sharing site.
False
Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.
False
In their original form, discussion board use is growing.
False
Mobile has taken hold around the world, and growth in mostly uniform.
False
One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.
False
Q&A sites are the best place to promote a product.
False
Q&A sites are the oldest form of social media.
False
What is the first step when publishing and distributing an article as part of a marketing strategy?
Identify a catchy title.
What content is important to include in a white paper?
Industry specific acronyms and marketing phrases.
Why is it important for a company to stay connected on a photo sharing site?
Interacting with other users help draw people back to your content.
Which statement is true?
Tagging images with relevant keywords helps users find images easier.
What is behind the growth in photo sharing?
The growth of smartphones.
Why should white papers include visual aids, short paragraphs, and informative titles?
To ensure it is easy for readers to scan.
Which of the following statements is false?
Today's smartphone contains many branded apps.
What is a worry that companies may have about sharing photos?
Trade secrets may be uncovered through the images they share.
The text identifies what mistake companies make with white paper and e-book marketing?
Treating them as a pure marketing platform.
A Q&A site lets people pose questions and receive answers back.
True
An article title needs to create some incentive to read the article.
True
Desktop and TV are losing share to other types of screens.
True
Image sharing can help drive web traffic to a website.
True
In public policy, white papers are delivered to policy makers to inform them on important issues.
True
Marketers should be constantly changing and updating their images.
True
People all over the world access Facebook at a higher rate than any other social media network.
True
Social news sites have affected the way news is consumed today.
True
The first photo sharing site was:
Webshots.
A white paper is defined as:
a technical document that describes how a product solves a particular problem.
An example of a Q&A site is: a. Quora. b. Google. c. Compuserve. d. Stumbleupon. e. Reddit.
a. Quora
What is a social news site? a. A site that lets users submit links to news stories or other web pages to be ranked and displayed. b. A social network that focuses on recent and relevant news stories. c. A discussion forum that discusses recent and relevant news stories. d. A site where users can select content from an assortment of major news outlets. e. A site that lets users submit links to sites that they find interesting.
a. A site that lets users submit links to news stories or other web pages to be ranked and displayed.
On discussion forums, a troll is: a. someone who attacks or personally insults other users. b. a person who uses a misleading avatar. c. another way to describe a 'sock puppet.' d. a new forum user. e. someone caught using ALL CAPS in a forum post.
a. someone who attacks or personally insults other users.
Using beacons, retailers are doing all of these except:
as the customer leaves the store, a parking valet brings the customer's car to the door.
Social Bookmarking sites allow users to do all of these things except: a. search social bookmarking sites using the descriptor to find content and bookmark that content within their own accounts. b. store, organize, search, and manage "bookmarks" of web pages. c. organize them by tags, single word descriptors that categorize the bookmark. d. monetize their traffic. e. all of these are correct.
d. monetize their traffic.
Which of the following social news sites takes a humorous view of the news? a. Reddit b. Upworthy c. Buzzfeed d. Digg e. Fark
e. Fark
What is the most important factor in an article's success on a social news site? a. The social news site that is selected for a specific target audience and topic. b. The level of discussion surrounding the article. c. The quality of the content. d. The popularity and reputation of the article submitter. e. The article title.
e. The article title.
White papers are generally intended to:
help consumers before they make a purchase.
Stock photography is:
professional photography produced by agencies or photo libraries.
Location-based technology us is increasing in:
retail applications.
The Omnichannel approach to marketing considers all of these except:
the omnichannel strategy considers all of these.
Imgur appeals mostly to:
those who appreciate storytelling.
