Sociocultural environment

Level of education

...

Culture P & G Gerber

Affected by economic n political conditions and viceversa.eg

Cultural dynamism

Change in culture.

Sociocultural variables

Ethnicity,caste,religion wise composition,language wise composition,formation of culyurr,subculture etc.

Core culture

High persistence

Consumer movement

Movement for environment protection, product safety n performance,information disclosure,high quality of life affects business.

Growing expectation n demand

Socially responsible behaviour from business.

Secondary culture. No Topless but short dresses

Undetgo shifts through time.eg

Sociocultural environment

Where people grow,affects their choice, preferences, behavior,basic beliefs,norms,tradition, dressing, food, and housing habits. So manager should monitor anr track major shifts in the socio cultural environment n likely future change and determine thaem as opportunity or threat to company. Accordingly appropriate strategic plan should be designed.