BA 370 Chapter 16

List one of the three categories for how marketing teams embrace analytics.

All of these are categories for how marketing teams embrace analytics

Positioning Statement Template: For (_____ _____), product/service is (concise description). It is ideal for (best use or application) because (primary benefit or differentiation).

Target market

True or False: The marketing plan is grouped into sections.

True

This piece of the marketing plan answers the following questions: "Who are we? Why do we exist?"

Brand identity

The key is that a marketer researches and thinks through all the elements in the marketing plan, _____ the market plan for each individual product.

Customizing

Which class of metrics measure how well marketing got things done?

Efficiency metrics

Which marketing metric type shows the business impact of the marketing's work?

Outcome

What are the seven elements of the marketing mix?

Product, price, place, promotion, process, people, physical evidence

Which analytic process links marketing's work to revenue?

Real analytics process

When figuring out the _____ _____ part of the marketing plan, you ask these questions: "What is happening in the immediate environment? Are there any key players that might affect future company strategy?"

Situation analysis