bcomm ch 13

Which of the following is the most accurate statement about the executive summary?

A formal proposal may contain both an executive summary and an abstract.

Which of the following appears in the market analysis section of a business plan?

All of these choices

The staffing section of an informal proposal may

All of these choices.

What is the best advice for preparing an executive summary of a formal business report?

Begin the executive summary with your purpose.

Which of the following statements about business plans is least accurate?

Business plans are generally written in response to RFPs.

Which of the following statements about formal business reports is least accurate?

Formal reports are written for external audiences only.

Lydia's report contains sensitive topics that may upset her readers. What type of heading should she use in her formal business report?

Functional headings

Which statement does not describe the body of a formal business report?

Incidental and supporting materials are placed strategically throughout the body of the report.

Which of the following is a useful guideline for citing sources in a formal business report?

Include the retrieval date on which you located an electronic reference.

Which of the following statements about business plans is least accurate? #2

Investors are looking only for unique products or services.

In the introduction section of a proposal, which of the following would be the best way to persuade the receiver to read the rest of the proposal?

Mention a remarkable resource available exclusively to you.

Jacqueline must send the same formal report to several readers. What should she do?

Prepare a special letter of transmittal for each, anticipating how each reader will use the report.

Select the most accurate statement about proposals.

Proposals are legal contracts.

Writers often include additional information in the introduction to a formal report. Which of the following would not be appropriate to include in the introduction?

Providing a detailed analysis of the problem

Jill wants to write a persuasive business plan. What government agency will give her the most useful advice for writing the plan?

Small Business Administration

Which of the following statements is most accurate?

Tables of contents should include all headings and their beginning page numbers.

What is the most accurate statement about the title page of a formal report?

The name of the person receiving the report comes before the author of the report.

Which of the following statements would not be appropriate for a transmittal letter or memo?

The questionnaire shown here was used to collect data for this report.

Which of the following is most likely to appear in the appendix section of a formal proposal?

The résumés of principal investigators or testimonial letters

What is the purpose of a report cover?

To give the report a professional, finished appearance

Tom is writing a solicited proposal in response to an RFP and is working on the background section. What is his goal in this section?

To persuade the reader that he understands the problem completely

What do many investors consider to be the most important factor in assessing business potential?

Whether your management team can implement the business plan

Proposals are

all of these choices

The authorization request section of an informal proposal may include

all of these choices

The letter of transmittal and/or executive summary of a business plan should

all of these choices

The title page of a formal proposal should include

all of these choices

In an introduction to a formal report, what section identifies who commissioned the report?

authorization

Which section of a proposal typically identifies the problem and discusses the goals or purposes of the project?

background

The longest and most substantive section of a formal business report is the

body

A letter of transmittal submitted with a formal proposal should

briefly present the major features and benefits of the proposal.

The section of a formal business report that tells what the findings mean is the

conclusion

Unsolicited proposals should

convince the reader that a problem exists.

The part of a formal report that highlights the important points for people who may not have time to read the entire report is the

executive summary

The financial analysis section of a business plan should

explain how much money you already have.

In a formal report, the transmittal letter or memorandum usually

highlights the report's findings, conclusions, and recommendations.

The introduction to a proposal typically

highlights the writer's qualifications.

The company description in a business plan should

identify the form of your business and its business type.

The table of contents for a short formal business report should

include all headings

An abstract included with a formal proposal is typically

one page long

The section of a formal business report that makes precise suggestions for actions to solve the report problem is the

recommendations

The best advice for preparing a formal business report is to

record ideas quickly and save revision until after the first draft is completed.

The budget included in a proposal

represents a contract.

In an introduction to a formal business report, the section that clarifies the boundaries of the report and defines what will be included or excluded is the

scope

The section in the introduction to a formal business report that tells why the report topic is important is the

significance

Formal proposals differ from informal proposals in

size and format

which of the following components is typically included in a formal proposal but is optional in an informal proposal?

table of contents

Preparing for Our Industry's Future is an example of a(n)

talking heading

The actual proposal section of a proposal must

tell what you propose to do and how it will benefit the reader.

Which part of a formal business report contains the report title, the name of the person receiving the report, the author's name, and the date of submission?

title page

To avoid sounding repetitious in a formal business report,

vary your presentation of the information slightly.