BUS 312 Test 2 questions

the major purpose of test marketing is to provide management with the information needed to make a final decision about

whether to launch the new product

Bailey's burgers promotes the Bailey's Jumbo Burger as a fun snack for teens and young adults. Bailey's burgers is practicing what segmentation?

age and life cycle

P&G introduced Duncan Hines ready to spread frosting in a small geographical area. When General Mills became aware of this, it rushed to market its own brand. General Mills was able to

commercialize

All of the following are disadvantages of test marketing EXCEPT that test marketing is:

encourages dishonestly among participants

new product development starts with

idea generation

Marketers often segment international markets according to the type and stability of government in such instances, they segment markets based on

political factors

which is an external source for new-product ideas

suppliers

acquisition refers to

the buying of a whole company, patent or a license to produce someone elses' product

Jean Malone, a market researcher, recently found that most people in a county purchase automobiles with predomninatly functional designs and prefer darker colors. Which marketing strategies should jean most likely recommend to an automobile dealer interested in opening a dealership in this area

undifferentiated marketing

a reputed cosmetic company in NYC added new product lines in order to increase its business, in other words it...

widened its product mix