BUS 360 Ch 11 quiz

A laundry detergent company also makes and markets fabric softener, laundry stain remover, and spray starch all under the same name. The company is applying a _____Blank strategy. a. brand repositioning b. co-branding c. brand extension d. line extensionIncorrect e. brand dilution

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In the grocery store, you can see the General Mills Old El Paso name on taco shells, tortillas, rice, seasonings, and sauces. Having the Old El Paso name on various products is an example of the use of a. a family brand. b. individual brands. c. co-branding. d. rebranding. e. brand association.

a. a family brand.

Luis, a professional chef, has carefully developed a set of product attributes for his new line of seasoning mixes, such as the brand name, features/design, and quality level. Luis is developing the a. actual product. b. associated product. c. associated services. d. augmented product. e. core customer value.

a. actual product.

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service is referred to as a. brand equity. b. market value. c. brand awareness. d. perceived value. e. brand associations.

a. brand equity.

At his local supermarket, Joel buys laundry detergent, toilet paper, and a bag of chips. These purchases are a. consumer products. b. specialty services. c. personal products. d. sought products. e. unsought goods.

a. consumer products.

As the market continues to show growth potential for new flavors and varieties of bottled water, companies in this industry can be expected to ________Blank their product lines. a. increase the depth of b. decrease the depth of c. increase the breadth of d. decrease the breadth of e. consolidate

a. increase the depth of

KitchenAid develops its merchandise, produces it to ensure consistent quality, and invests in a marketing program to establish an appealing brand image. KitchenAid is an example of a ________Blank brand. a. manufacturer b. private-label c. premium d. generic e. copycat

a. manufacturer

Founded in 1842, Mott's started selling apple juice in 1938 and now offers a wide variety of apple-based products in its product line. Over the years, Mott's has increased its a. product line depth. b. product mix breadth. c. product line breadth. d. product mix depth. e. augmented product line.

a. product line depth.

General Mills has a variety of brands in its snacks category, including Chex, Nature Valley, Fiber One, and Cascadian Farm. These represent a a. product line. b. product mix. c. marketing mix. d. augmented products. e. brand extension.

a. product line.

The primary federal agency that reviews food and package labels to ensure that the claims made by the manufacturer are true is the a. Package Labeling Bureau. b. Food and Drug Administration. c. Federal Trade Commission. d. American Marketing Association. e. Consumer Protection Agency.

b. Food and Drug Administration.

Pella Corporation's ________Blank measures how many consumers in a market are familiar with the brand's replacement windows, what the company stands for, and if they have an opinion about it. a. brand equity b. brand awareness c. brand perception d. brand association e. brand loyalty

b. brand awareness

Star Wars memorabilia has been continually successful since the first film was released in the 1970s. The most recent film and television releases, such as The Mandalorian, have led to a massive increase in sales. This example shows the power of a. brand equity. b. brand licensing. c. brand awareness. d. co-branding. e. brand associations.

b. brand licensing.

Target's All in Motion clothing line provides higher-quality apparel at Target-level pricing, enhancing the product's a. brand awareness. b. perceived value. c. brand associations. d. brand quality. e. brand loyalty.

b. perceived value.

The complete set of a food company's offerings includes cereal, toaster pastries, snacks, soup, yogurt, and baking products. These represent the company's a. product line. b. product mix. c. marketing mix. d. product depth e. brand extension.

b. product mix.

For most products, the UPC code is located on the ________Blank package. a. primary b. secondary c. extended d. inside e. principal

b. secondary

When an electric car manufacturer develops the nonphysical aspects of its cars by adding warranties, financing, and after-sale service, it is focusing on the a. core customer value. b. actual product. c. augmented product. d. segmented product. e. secondary product.

c. augmented product.

Keira is excited that her favorite brand of running gear has released a new hoodie in the company's trademark color. Keira probably has a strong ________Blank with this company. a. brand awareness b. perceived value c. brand association d. brand ownership e. brand equity

c. brand association

In response to increased consumer demand for healthful beverages, some soft-drink companies introduced new product lines of flavored water and fruit juices in order to ________Blank their product mix. a. increase the depth of b. decrease the depth of c. increase the breadth of d. decrease the breadth of e. consolidate

c. increase the breadth of

As the size of retail firms has increased through growth and consolidation, more retailers have developed ________Blank merchandise, which they use to establish a distinctive identity. a. generic b. copycat c. private-label d. manufacturer e. co-branded

c. private-label

A(n) ________Blank is anything that is of value to a consumer and can be offered through a voluntary marketing exchange. a. brand b. value proposition c. product d. offering e. marketing exchange

c. product

Honor spent a lot of time shopping for her wedding dress, devoting considerable time and effort to visiting some of the finest bridal shops in her area. For Honor, her wedding dress is a(n) ________Blank product. a. convenience b. unsought c. specialty d. shopping e. augmented

c. specialty

In response to public outcry over racial stereotyping, PepsiCo renamed and redesigned its classic brand of Aunt Jemima's breakfast brand, which featured the image of a Black woman based on a minstrel character. This is an example of a _______Blank strategy. a. brand dilution b. brand licensing c. brand awareness d. brand repositioning e. brand consolidation

d. brand repositioning

In an effort to reach BuzzFeed's audience of more than 200 million readers, Best Friends Animal Society teamed up with the online publication to create and publish a video interview with film star Emma Watson in which she answered fan questions while playing with kittens that were up for adoption. This is an example of a. brand dilution. b. brand licensing. c. brand awareness. d. co-branding. e. brand associations.

d. co-branding.

When a ride-hailing service determines that some consumers use its app for getting home from parties while others use it for commuting to work, it is most likely assessing the ________Blank of its services. a. brand equity b.associated services c. brand awareness d. core customer value e. physical characteristics

d. core customer value

A frozen foods company decided to stop making frozen waffles. The firm has a. increased its depth. b. decreased its depth. c. increased its breadth. d. decreased its breadth. e. diversified.

d. decreased its breadth.

Insurance companies expend a lot of effort marketing their offerings, mainly due to the fact that insurance is a(n) ________Blank that consumers don't normally think about much. a. specialty product b. shopping product c. convenience product d. unsought product e. augmented product

d. unsought product

A luxury watchmaker goes to great lengths to protect itself and its products through the use of trademarks and copyrights. This best represents which advantage of branding? a. Brands facilitate purchases. b. Brands establish loyalty. c. Brands protect from competition. d. Brands can reduce marketing costs. e. Brands are assets.

e. Brands are assets.

Zippo Lighters launched a women's perfume in a failed attempt at extending its brand to a new product line. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, it could lead to a. rebranding. b. co-branding. c. product labeling. d. brand licensing. e. brand dilution.

e. brand dilution.

Sam never spends a lot of time or thought selecting shaving cream when he is at the store. For him, shaving cream is a ________Blank product. a. service b. unsought c. specialty d. shopping e. convenience

e. convenience

The majority of the brands marketed in the United States are ________Blank brands. a. store b. generic c. copycat d. premium e. manufacturer

e. manufacturer