BUS105 Quiz 1
SMM is different because: It does not employ traditional marketing methods in the usual way. It does not control the content of the message. It emphasizes audience contribution. All of these. None of these.
All of these
Marketing investment in social media is forecast to increase.
True
Which of the following is considered the earliest ancestor of social media? ARPANET Email Telegram Whole Earth 'Lectronic Link USENET
USENET
Which of the following is not one of the seven myths of SMM? SMM is too time-consuming SMM isn't right for most businesses There is no return on investment on SMM Social media is just for the young Social media is just a fad
SMM isn't right for most businesses
According to the text, social media is a part of a larger media ecosystem made up of: Paid media Bought media Owned media A, B, and C A and C
A and C
In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital? Basic computer skills Good listening skills Strong reading and comprehension skills A big ego A sense of humor
A big ego
What is the primary lesson behind the "United Breaks Guitars" case? Online video has the power to reach millions of people at a very low cost. Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues. A well-executed PR strategy can help control negative social media messages. Social media is only effective for customer complaints. Customer service should not be outsourced.
Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
According to the text, social media is only being adopted by younger populations.
False
According to the text, the reason why social media marketing is such a growth industry right now is because corporate marketers are planning on using external resources for their new social media efforts.
False
Only large corporations have been successful in measuring the return from their social media marketing efforts.
False
Why is social media so attractive for consumers? It is free It allows for more insight and creativity It gives the consumer more power It is used by everybody It allows consumers to vent about bad customer service
It gives the consumer more power
Which of the following is one way to manage the time invested in social media marketing? Leverage tools like Hootsuite that are designed to improve efficiencies Hire an outside agency Only spend time on one social media site at a time Install times on employee computers to monitor time spent on social media None of these
Leverage tools like Hootsuite that are designed to improve efficiences
According to the text, SMM employs word-of-mouth marketing.
True
Social media marketing is based on marketing principles that have been around for years.
True
Social media marketing is a form of what type of marketing? Social networking Online advertising Word of mouth Paid search Direct mail
Word of mouth
