Ch 2 Mkt 260
Malala, the marketing manager of an automobile dealership, is crafting a SWOT analysis. In this case, she should include the downturn in the U.S. economy and tightening of the credit markets under _____.
threats
The want-satisfying power of a good or service is known as _____.
utility
Which of the following is the best place in a SWOT analysis to list competitive trends?
External threats
In the context of situation analysis, which of the following is a category for analysis in the internal environment?
Firm resources
Which of the following is NOT included in the business position dimension of the GE Business Screen?
Governmental regulations
Which of the following is NOT a key resource studied during internal analysis that involves taking a look at all aspects of a firm's functional/operational-level resources and capabilities?
Political capabilities
Automobile manufacturers must comply with regulations set by the National Transportation and Safety Board. In the context of situation analysis, which of the following macro-level external environmental factors does this exemplify?
Political, legal, and ethical
Which of the following can impact the competitive nature of an industry through their ability to raise prices or affect the quality of inbound goods and services?
Suppliers
Today many retailers create apps that customers can download to their smartphones or tablets to be up-to-date on the company's offerings. In the context of situation analysis, which of the following macro-level external environmental factors does this exemplify?
Technological factors
A _____ is some type of utility that a company and its products provide its customers.
benefit
In the BCG matrix, _____are characterized by high share and low growth and are the key sources of internal cash generation for a firm.
cash cows
The best place in a SWOT analysis to list the availability of credit for a firm seeking to expand through new construction of real estate is _____.
external opportunities
The best place in a SWOT analysis for an airline to identify the possibility of acquiring a competitor is _____.
external threats
Utility created when a firm converts raw materials into finished products that are desired by the market is called _____ utility.
form
The best place in a SWOT analysis to list a highly competent workforce is _____.
internal strengths
Maria, the marketing manager of an automobile dealership, is crafting a SWOT analysis. In this case, she should list competitors that have gone bankrupt under _____.
opportunities
The U.S. dollar has strengthened against the euro and the yen. A discussion of this would be included in the ________ section of the SWOT
oppurtunities
Green Scene Co., a struggling start-up firm that needs a huge cash injection, has an environmentally friendly pesticide that is approved for use by commercial organic farmers. The pesticide is made from all natural ingredients and has great potential. A small investment firm has injected cash in Green Scene. In the context of the BCG matrix, Green Scene is most likely considered a _____.
problem child
