Ch. 3 Books

Which improvement and refinements were made to the printing process in the 1800s?

the linotype machine, which permitted mechanical type setting/offset lithography, which allowed printing from photographic plates

This describes how corporate emphasis on profitability threatens the cultural forum:

In an effort to publish only the biggest selling authors and titles. publishers often ignore literary merit, thus driving readers away/corporate-owned houses are less likely to take risks on interesting, more serious authors, preventing the public access to their works

Which best defines disintermediation in publishing?

It is the reduction of middlemen between content producers and the audience

Which of the following statements about the Stamp Act are correct?

It was imposed by the British Crown to recover the money spent on the French-Indian War/It was an attempt to further control expression in the increasingly restless colonies/it was a British mandate requiring all printing be done on specially stamped paper

Why are big media companies investing heavily in publishing?

They recognize the synergistic potential between books, tv, and movies

Why are books important sources of personal development?

bc of their small, focused audience books can speak to us as individuals/many self-help and personal improvement volumes have been written

Critics of conglomeration would agree with ___

conglomerates focus on profit above all else/product quality erodes as production steps are eliminated to cut costs/publishing companies become cogs in the conglomerates' long list of enterprises

Books published for elementary or high schools are commonly simply called ____ books

el-hi

What advantages do POD books offer readers?

less expensive

Which of the following statements accurately descrive Espresso Book Machines?

machines have access to more than 7 million books available from self-publishers, traditional publishing houses, and the public domain/the machines are devices that can print and bind a 300-page book in 4 minutes/espresso book machines were created through joint effort of several major book publishers

During the mid-1770s, political dissent was stimulated by the printing and circulation of short books called ___

pamphlets

Allen Lane introduced the modern ____ book when he founded Penguin Books in 1935 in London

paperback

Which of the following statements best describe the current state of smaller publishing houses?

small presses are large in number but produce only a small portion of the books sold/today there are more than 80,000 US book publishers, the vast majority being small presses

The Book of _____ Club, which began in 1926, is perhaps the best-known book club.

the Month

Which are nonprofit organizations dedicated to digitalizing books?

the Rosetta Project/the Million Book Project/Project Gutenberg

Books based on successful, popular tv programs and movies are known as

tie-in novels

What led to the burgeoning of the american novel in the 19th century?

widespread literacy and lower cost publications/technically improved presses and the founding of major US publishers