Ch 3/4 Test
About how many newspapers are sold daily in the United States?
40 million
Today, most Americans buy books from
Amazon.com
Which of the following segments of the book industry has seen the greatest degree of growth in the last few years?
Audiobooks
What is a positive result of conglomeration within the book publishing industry?
Big companies can attract better authors.
Which major chain bookstore filed for bankruptcy in 2011 and gradually closed all of its remaining stores?
Borders
Which of these books is among the most frequently banned books in the past 10 years?
Harry Potter and the Sorcerer's Stone
When newspapers place advertising on their front page, this is an example of
Hypercommercialism
How has the Internet hurt newspapers the most financially?
It has taken away much classified advertising business from newspapers
Which of the following is true about the New York Sun?
It was a penny press newspaper.
Roughly ________ out of ten Internet users are willing to pay for access to online news.
One
What was the first daily newspaper published in colonial America?
Publick Occurrences Both Foreign and Domestick
The demand for "prestige content" by video streaming services like Netflix and pay cable channels like HBO has greatly boosted the fortunes of the book industry because it has set off
an adaptation explosion.
What had increased the number of readers, and therefore the demand for books, in the United States by 1900?
compulsory education
Dime novels, which attracted many new readers in the 1800s,
concentrated on frontier and adventure stories.
Opinion pieces, cartoons, and horoscopes that appear in newspapers are all provided by ________.
feature syndicates
The sale of a book and its content to filmmakers, foreign publishers, book clubs, and product producers is known as
subsidiary rights.
About how much of the overall revenue spent on advertising in the United States goes to newspapers?
18%
What is the Harry Potter halo effect?
Children come into stores and libraries asking for book that resemble the series.
The one-page news sheets about specific events in 17th century Europe are considered the earliest form of "newspaper." They were called
Corantos
Which was the first printed book in colonial America?
The Whole Booke of Psalms
Which one of the following is a national daily newspaper?
Wall Street Journal
Many romance novels, diet books, and self-help books fall into which of the following Association of American Publishers categories?
mass market paperbacks
Which of the following is a characteristic of yellow journalism?
sensational sex, crime, and disaster news
The first wire service in the United States, which began operation in 1856, was called ________.
the New York Associated Press
Which newspaper is considered the "nation's newspaper of record"?
the New York Times
What is aliteracy?
the ability to read but the unwillingness to do so
Critics of conglomeration say that it is eroding the "firewall" in the newspaper business. What does the firewall refer to?
the barrier between newspapers' editorial and advertising missions
The Amsterdam News in New York, which is aimed at African Americans, is an example of which of the following?
the ethnic press
The 1990s saw a great decline in the number of independent bookstores. In the last few years
they have made something of a comeback.