CH14
Ebusiness revenue models
1. Advertising fees; 2. License fees; 3. Subscription fees; 4. Transaction fees; 5. Value-added services fees
Challenges of ebusiness
1. Identifying limited market segments; 2. Managing consumer trust; 3. Ensuring consumer protection; 4. Adhering to taxation rules.
Brick and mortar
A business that operates in a physical store without an Internet presence: TJMax
Pure play (Virtual)
A business that operates on the Internet only without a physical store: Google
Internet service provider
A company that provides access to the Internet for a monthly fee: AOL, AT&T, Comcast, Earthlink, Netzero
clicks
A key principle to website design is to keep Number of _____ to a minimum
Ebusiness model
A plan that details how a company creates, delivers, and generates revenue's on the Internet
Business model
A plan that details how a company creates, delivers, and generates revenues
ebusiness model
A plan that details how a company creates, delivers, and generates revenues on the internet. Four categories: 1. Business to Business (B2B) 2. Business to Consumer (B2C) 3. Consumer to Business (C2B) 4. Consumer to Consumer (C2C)
Business Model
A plan that details how a company creates, delivers, and generates revenues.
Instant messaging
A service that enables instant or real-time communication between people
Click and mortar
A type of business that operates in a physical store and on the Internet: Barnes and noble
Search engine
A website software that finds other pages based on keyword matching similar to google
Video conference
Allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and white boards
Online retaila
An Eshop, Estore, or Etailer, is an _____ version of a _____ store where customers can shop at any hour; can be extensions of existing stores or operate only online
model
An ebusiness ______ is an approach to conducting electronic business by which a company can become a profitable business on the Internet.
Business uses for instant messaging
Answer simple questions quickly and easily, eliminate long distance phone charges, quickly identify which employees are at their computers, resolve questions or problems immediately, transmit messages as fast as naturally flowing conversation, easily hold simultaneous IM sessions with multiple people
C2B
Applies to any consumer who sells a product or service to a business on the Internet; will increase over the next few years due to consumers desire for greater convenience and lower prices: Priceline
C2C
Applies to customers offering goods and services to each other on the Internet; auction sites like eBay
Web conferencing (webinar)
Blends video conferences with document sharing and allows the user to deliver a presentation to a group of geographically dispersed participants
Web conferencing (webinar)
Blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants
Online marketplaces (ebusiness form)
Brings together buyers ad sellers of products and services (amazon.com, priceline.com, etc)
Online marketplaces
Brings together buyers and sellers of products and services: Amazon, eBay, Priceline
Business to Consumer (B2C)
Business that sells its products or services to consumers over the internet. Brick and mortar (just storefront), click and mortar (storefront and website/virtual), pure play (just virtual)
Business to Business (B2B)
Businesses buying and selling to each other over the internet
Consumer to Business (C2B)
Consumer that sells a product or service to a business over the internet. Priceline.com
Podcasting
Converts an audio broadcast to a digital music player. Can increase marketing reach and build customer loyalty. Can be used to discuss corporate strategies, offer detailed product overviews, etc.
Podcasting
Converts an audio broadcast to a digital music player; can increase marketing reach and build customer loyalty; used to discuss everything from corporate strategies, expert briefings, developments, to detail product overview's;
instant messaging
E-business tools for connecting and communicating are email, _____ _____, podcasting, video conferencing, web conferencing, and content management system.
podcasting
E-business tools for connecting and communicating are email, instant messaging, _____, video conferencing, web conferencing, and content management system.
video conferencing
E-business tools for connecting and communicating are email, instant messaging, podcasting, _____ _____, web conferencing, and content management system.
web conferencing
E-business tools for connecting and communicating are email, instant messaging, podcasting, video conferencing, _____ _____, and content management system.
content management system
E-business tools for connecting and communicating are email, instant messaging, podcasting, video conferencing, web conferencing, and _____ _____ _____.
Eshop
Estore/etailer. Online version of a retail store where customers can shop at any hour.
Electronic mail
Exchange of messages over the Internet; chief business advantage is ability to inform and communicate with many people simultaneously, immediately, and with ease: Email
market segments
Four challenges facing e-business are identifying limited _____ _____, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.
consumer trust
Four challenges facing e-business are identifying limited market segments, managing _____ _____, ensuring consumer protection, and adhering to taxation rules.
consumer protection
Four challenges facing e-business are identifying limited market segments, managing consumer trust, ensuring _____ _____, and adhering to taxation rules.
taxation rules
Four challenges facing e-business are identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to _____ _____.
Content Providers (ebusiness form)
Generates revenue by providing digital content such as news, music, photos, or videos (netflix, itunes, etc.)
Pay per call
Generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call
Pay-per-call
Generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call
Pay per click
Generates revenue each time a user clicks on a link to a retailers website
Pay-per-conversion
Generates revenue each time a website visitor is converted to a customer
Pay per conversion
Generates revenue each time a website visitors is converted to a customer
Content provider
Generates revenues by providing content such as news, music, photos, or videos: Netflix, iTunes, CNN
Content Management Systems (CMS)
Help companies manage the creation, storage, editing, and publication of their website content. Most include web-based publishing, search, navigation, and indexing to organize information; and they let users with little or no technical experience to make website changes.
Content management systems (CMS)
Helps companies manage the creation, storage, editing, and publication their website content
Electronic marketplace
Interactive business communities providing a central market where multiple buyers and sellers can engage in Ebusiness activities; create structures for conducting commercial exchange, consolidated supply chains, and creating new sales channels
Search engine optimization
Is critical because most people view only the first few pages of a search result
Real-time communication
Occurs when a system updates information at the same rate it receives it
Portals (ebusiness form)
Operate central website for users to access specialized content and other services (google.com, yahoo.com, etc.)
Portals
Operate central website for users to access specialized content and other services: Google, Yahoo, MSN
Adwords
Part of the Google site that allows advertisers to bid on common search terms
Transaction brokers (ebusiness form)
Process online sales transactions (etrade.com, fidelity.com, etc)
Transaction broker
Process online sales transactions: Etrade, Charlesschwab, Fidelity
Service providers
Provide services such as photo sharing, video sharing, online backup and storage: Flickr, Mapquest, YouTube
Service providers (ebusiness form)
Provides services such as photo sharing, video sharing, online backup, and storage (YouTube, Mapquest, etc.)
Infomediaries
Provides special information on behalf of producers of goods and services and their potential customers: Edmounds, BizRate, Bloomberg, Zillow
Infomediaries (ebusiness form)
Provides specialized information on behalf of producers of goods and services and their potential customers (bizrate.com, zillow.com, etc.)
Ranking
Search engine _____ evaluates variables that search engines use to determine where a URL appears on the list of search results.
Optimization
Search engine combines art along with science to determine how to make URLs attractive to search engines resulting in higher search engine ranking.
Information architecture
Set of ideas about how all information in a given context should be organized
Consumer to Consumer (C2C)
Sites primarily offering goods and services to assist consumers interacting with each other over the internet. Ebay
business to business
The four categories of EBusiness models are _____ _____ _____, business to consumer, consumer to business, and consumer to consumer.
business to consumer
The four categories of EBusiness models are business to business, _____ _____ _____, consumer to business, and consumer to consumer.
consumer to business
The four categories of EBusiness models are business to business, business to consumer, _____ _____ _____, and consumer to consumer.
consumer to consumer
The four categories of EBusiness models are business to business, business to consumer, consumer to business, and _____ _____ _____.
Taxonomy
The scientific classification of organisms into based on similarities of structure or origins; also used for indexing the content on the website into categories and sub categories of topics
Taxonomy
The scientific classification of organisms into group based on similarities of structure or origin. A well planned taxonomy ensures search and navigation are easy and user-friendly.
Information Architecture
The set of ideas about how all information in a given context should be organized.
brick and mortar
Three ways to operate as a business to consumer are _____ _____ _____, click and mortar, and pure play.
click and mortar
Three ways to operate as a business to consumer are brick and mortar, _____ _____ _____, and pure play.
pure play
Three ways to operate as a business to consumer are brick and mortar, click and mortar, and _____ _____.
Multi point
Type of video conference that connects more than two people at multiple locations
Point to point
Type of video conference that connects only two people
CMS
User friendly and most include web based publishing, search, navigation, and indexing to organize information
productivity
Video conferences can increase _____ because users participate without leaving their offices.
B2B
When businesses buy and sell to eachother over the internet; 80% of all online business; most complex: medical billing service, software sales and licensing, virtual assistant businesses
Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?
Value added service fees
_____ _____ _____ _____ benefits include service offering can be differentiated, price can be differentiated, and possibility to build additional revenue from established and new user groups
Value added services fees
_____ _____ _____ _____ challenges include cumbersome process for customers to continually evaluate new services
Transaction fees
_____ _____ benefits include can be directly tied to savings and important revenue source when high level of the liquidity is reached
License fees
_____ _____ benefits include create incentives to do many transactions and customization and back-end integration lead to lock in of participants
Subscription fees
_____ _____ benefits include creates incentives to do transactions, Price can be differentiated, and possibility to build additional revenue from new user groups
Advertising fees
_____ _____ benefits include well targeted advertisements perceived as value added content by trading participants and easy to implement
Subscription fees
_____ _____ challenges include fixed fee is barrier to entry for participants
Transaction fees
_____ _____ challenges include if process savings are not completely visible then use of the system is discouraged and likely to decrease with time
Advertising fees
_____ _____ challenges include limited revenue potential and over done/poorly targeted advertisements can be disturbing elements on the website
License fees
_____ _____ challenges include upfront fee is barrier to entry for participants and price differentiation is complicated
_____ did not operate in real time
Internet Service Provider (ISP)
a company that provides access to the inrernet for a monthly fee (AOL, AT&T, etc.)
Search engine optimization (SEO)
combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
Search engine ranking
evaluates variables that search engines use to determine where a URL appears on the list of search results.
Pay-per-click
generates revenue each time a user clicks on a link to a retailer's website
