Ch.8 Television, Cable, and Mobile Video
How many households does the A. C. Nielsen company use as representative of the U.S. audience?
41,000
Which of the following companies was the first to complete a national network to distribute television programming?
AT&T
Which of the following statements about the role of networks and advertising agencies in the 1950s are true?
Companies sponsored television programs. Networks acted as time brokers and provided airtime and distribution.
Which of the following was the fastest-growing consumer electronic product of all time at the time of its launch?
DVD
Which reporter exposed the hypocrisy of Senator Joseph McCarthy on the program See It Now?
Edward R. Murrow
Which of the following are examples of regional cable networks?
Fox Sports South North-West Cable News New England Cable News
Which of the following was the first premium cable channel?
HBO
Which of the following are true of direct broadcast satellite (DBS)?
In the U.S., DBS is dominated by two companies: DirecTV and Dish Network. It is a multichannel service.
Which of the following has been an effect of the large amount of video content available on the Internet?
It has altered viewing habits, especially among young people.
In which of the following ways has television changed society?
It has changed the way we relate to movies, books, and radio. It has shaped the ways in which we understand the Internet. It has changed the way we organize furniture in our homes.
How was I Love Lucy innovative in the way it was produced?
It was produced in California instead of New York. It was shot using film cameras. It was edited for the ideal shots.
Which of the following were cultural events shared through television in the 1960s?
JFK's assassination and funeral Neil Armstrong's walk on the moon anti-Vietnam War coverage
Which business entity is poised to profit most from bundling of media services?
MSOs (Multiple System Operators)
Which of the following are characteristics of digital video recorders?
Many will identify and record programs that feature a favorite actor. They will record a scheduled program when provided the program name. They will play back a portion of a program in progress while continuing to record it.
Which of the following statements about mobile devices and television is true?
Mobile devices have made television watching an anywhere, anytime activity.
Which of the following statements is true of television in the 1950s?
More television sets were sold in the United States than there were children born.
Why did television flourish in the 1950s?
New television stations were established. Advertisers were enthusiastic about the medium. Technical standards were put in place.
Which of the following was a series of debates broadcast in 1960 that was a milestone in the cultural history of television?
Nixon-Kennedy debates
In 1939, RCA agreed to pay patent royalties to which inventor?
Philo Farnsworth
Which of the following are true of the process of proposing a new network show and the decision to produce?
Pilots cost between $2 million for a 30-minute show to $5.5 million for an hour-long show. About 4,000 new television series are proposed each year.
Which of the following are true of mobile broadcasting?
Several apps, such as Periscope and Facebook Live, permit their users to stream live video to their followers. Mobile broadcasting has been used by members of the U.S. House of Representatives to broadcast a protest.
Which of the following statements about the effect of spot sales on television are true?
Sponsors were no longer closely associated with television programs. Sponsors focused more on the size of the television audience.
Why might a multiple system operator (MSO) demand a cable system carry a certain channel?
The MSO has a financial interest in the channel.
Which of the following statements about digital video recorders (DVRs) are true?
The spread of DVRs has not had a significantly negative impact on traditional programming sources. DVRs have given viewers quite a bit of control over their viewing habits.
Which of the following describe broadcasters' prevailing views about inaccurate ratings?
They believe Nielsen metrics are a relic from an earlier time. They believe the Nielsen metrics do not show a program's true performance.
Which of the following statements about digital video discs (DVDs) are true?
They usually come with extra features. Viewers can search for and jump to specific scenes.
True or false: Television has changed the way people teach, govern, and preach.
True
Which of the following technologies was the first to lead audiences to expect more control over their television-watching experience?
VCR
Time-shifting was first made possible by the commercial introduction of
VCRs
All-channel legislation in 1962 required that all television sets be equipped with which types of receivers?
VHF UHF
Which of the following statements about video on the Internet are accurate?
Video compression and broadband Internet connections make it possible to watch true television online. Several Internet-video sites commission original content. The distinction between web-only and broadcast/cable programming is disappearing.
Which of the following is a type of company that owns several cable franchises?
a multiple system operator
Most commercial television stations in the United States are affiliated with
a national broadcasting network
After the written outline for a program is approved, the network will order
a script
Which of the following did the Cable Television Consumer Protection and Competition Act of 1992 require operators to offer?
a truly basic service
What important change to ratings systems have many broadcasters demanded, in order to present a fuller picture of a show's total audience?
accounting for multiplatform and nonlinear TV viewing
In the 1950s, which business entity would typically hire a production company to create a show?
an advertising agency
Which of the following is provided by expanded basic cable?
basic service plus extra channels with broad appeal
The consolidation of services using cable technology, such as Internet service, cable television, and phone, is known as
bundling
The picture quality of CATV was improved by the introduction of which of the following?
coaxial cable
Which technology is the true predecessor of cable television?
community antenna television
Which of the following technologies has allowed television audiences to interact with the content provider?
digital cable television
DirecTV is an example of a major ______ company.
direct broadcast satellite
True or false: The audience for network television is larger than the audience for cable television.
false
The spread of premium cable was assisted by the diffusion of what kind of technology?
fiber optic cable
Which of the following best describes the audience Nielsen prefers to use to produce its ratings?
households believed to be representative of the U.S. viewing audience as a whole
TV services such as one-click shopping and video-on-demand were made possible by
interactive cable.
In syndication, programs are sold to stations on what kind of basis?
market by market
In 1951, a national coaxial cable and ______ relay network was completed, giving television networks access to the entire United States.
microwave
Even with countless non-network channels in operation, television is dominated by network and network-type content because
network shows that proved popular in the past continue to air on local stations. people's viewing preferences have been shaped by the networks over decades. newer outlet channels still rely on network-established mechanisms for producing and distributing their shows.
The broadcast industry term for syndicated content that originally aired on a network is
off-network programs
Before a network orders a show, a ______ or sample episode must first be made and approved.
pilot
Pay-per-view cable channels are a form of
premium cable
In many cases, a network has an idea for a new program and asks a proven ______ to propose a show based on that idea.
producer
Which of the following industry practices ended after the quiz show scandals?
single-advertiser-sponsored programs
Which of the following emerged as a result of the quiz show scandals?
spot commercial sales
Which law passed in 1967 united educational stations into one network
the Public Broadcasting Act
What most attracts audiences to cable television?
the amount and diversity of programming
Which of the following was important in the success of premium cable?
the demand for premium movie packages
Which of the following was developed by Vladimir Zworykin?
the kinescope the iconoscope tube
Which of the following became more responsible for program quality than before as a result of the switch to spot sales on television?
the network
Lucille Ball's I Love Lucy led to which of the following?
the off-network syndication industry
What led the networks to demand that performers sign loyalty oaths?
the pressure of McCarthyism and the Red Scare
What party owns the rights to a program and can sell the syndication package after enough episodes are made?
the production company
Groupings of channels provided by cable networks at different prices are known as
tiers
Why do centralized networks link numerous smaller affiliate stations?
to sell viewers to advertisers
