Chapter 12-Price

Which of the following statements regarding a​ just-in-time logistics system is​ correct? A. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. B. ​Just-in-time logistics systems eliminate the need for forecasting. C. ​Just-in-time logistics systems allow producers and retailer to carry large amounts of inventory. D. ​Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed. E. ​Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs

Just in time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. B. Using marketing channels allows producers to retain full control over how and to whom they sell their products. C. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. D. Marketing channel decisions require only a​ short-term commitment. E. Using channel intermediaries increases the number of contacts with customers

Marketing channels are able to transform the assortment of products made by producers into the assortment wanted by consumers.

Which of the following is an example of horizontal channel​ conflict? A. A retailer complaining about a​ producer's pricing. B. A consumer complaining to a producer about the quality of a product. C. A Ford dealer complaining that another Ford dealer is advertising in their territory. D. A retailer complaining about receiving damaged goods from a wholesaler. E. A consumer complaining to a retailer about the service they received.

A retailer complaining about receiving damaged goods from a wholesaler

Which of the following statements regarding marketing channel design is​ correct? A. It is important to let the responsibilities of channel members evolve as their relationship develops. B. Marketers should always maximize the number of intermediaries used in a channel. C. In global​ markets, channel systems are the same in different countries. D. Channel alternatives should be evaluated against​ economic, control, and adaptability criteria. E. Channel objectives should be set in terms of profitability.

Channel alternatives should be evaluated against economic, control, and adaptability criteria.

__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. A. Exclusive distribution B. Intensive distribution C. An exclusive territorial agreement D. Exclusive dealing E. ​Full-line forcing

Full line forcing

Which of the following statements regarding marketing logistics is​ correct? A. Marketing logistics handle only outbound logistics. B. The goal of marketing logistics is to maximize sales. C. The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. D. Sustainability is not relevant to marketing channel logistics and the supply chain. E. It is important for companies to improve logistics even though logistics are not a source of competitive advantage.

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost

Which of the following statements regarding marketing channel behavior and design is​ correct? A. Distribution channels are nothing more than simple collections of firms tied together by various flows. B. Vertical marketing systems lack leadership and​ power, often resulting in damaging conflict and poor channel performance. C. The success of individual channel members depends on the overall​ channel's success. D. Conflicts rarely occur in marketing distribution channels. E. A conventional distribution channel consists of one or more independent​ producers, wholesalers, and retailers acting as a unified system

The success of individual channel members depends on the overall channel's success.

Companies now use​ __________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate channel partners. A. partner relationship management B. distribution centers C. logistics D. channel management E. customer relationship management

partner relationship management

Firms producing consumer​ electronics, furniture, and home appliance brands typically distribute their products​ __________. A. through value added resellers B. through franchises C. selectively D. exclusively E. intensively

selectively

The​ company, suppliers,​ distributors, and customers who open double quote"partnerclose double quote" with one another to improve the performance of the entire system make up the​ __________. A. value delivery network B. upstream network C. downstream network D. marketing channel network E. supply chain network

value delivery network