Chapter 14 Assignment
business model
A _____ represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses.
(c) Blog
Many businesses are now using a wide variety of social media to reach targeted audiences. Which of the following forms of social media is a website that allows a company to share information by posting information on the site in order to increase customers' knowledge about its products and services, as well as to build trust and makes it possible for customers to provide feedback through comments on the site? (a) Media-sharing sites (b) Podcasts (c) Blog (d) Social games
(c) Key performance indicators
Most websites and social media sites post a count of the number of visitors, the number of followers, and the number of individuals who have posted "likes" or made comments on the site, all of which provide the business user with valuable information about how successful the social media plan is working. Many companies, however, set other goals to determine how social media activities lead to sales contacts and then purchases. Which of the following best defines the measurements that define and measure the progress of an organization toward achieving its objectives? (a) Return on investment (b) Qualitative social media measurement (c) Key performance indicators (d) Sentiment analysis
media-sharing sites
All quality social media creation for a business has some cost attached to it, therefore business managers have many factors they should take into consideration before adopting a particular form of social media. Before participating in _____ a business should consider who will create the photo and video content, how the content will be distributed, and how much it will cost to create and distribute.
(b) People
According to the authors, what is the primary focus of social media? (a) Privacy (b) People (c) Online interactions (d) Advertising
benchmarks
Business should measure social media activities against _____ to determine their effectiveness and then make changes and update the media plan if necessary to increase effectiveness.
round-the-clock
Business-to-consumer e-firms provide _____ global access to products and services and try to build long-term relationships with their customers.
(a) Crisis and reputation management
Businesses should train employees in social media etiquette and monitor social media sites to see what is said about the company and its products. It is also advised that they answer questions with carefully worded posts, reassure the public, and present positive information about the company. What is the underlying reason for implementing these recommendations? (a) Crisis and reputation management (b) Targeting customers (c) Forming social media communities (d) Listening to stakeholders
(b) Facebook
Businesses use a wide variety of social media to reach customers. Which of the following social networking sites is the most popular for business use? (a) Snapchat (b) Facebook (c) Twitter (d) Pinterest
(b) Implement and integrate the plan
Companies use social media in different ways: some companies use it for periodic short-term promotions and others use it in a type of ongoing conversation with customers. At what point in building the social media plan does the company begin using the selected social media in the planned manner? (a) Establish social media objectives (b) Implement and integrate the plan (c) Listen to determine opportunities (d) Segment and target the social customer
cloud computing
In the future, _____ companies may be capable of providing greener energy solutions through making their facilities and equipment as efficient as possible.
crowdsourcing
Research shows that products developed using _____ sell better because the people who will use the product are involved in the development of the product or service.
(d) Electronic beacons
Shoppers who download store apps may be tracked within the store using a technology within the app that is triggered when they enter the store. The app may send the shopper discounts and product information as they progress through the store. What is the name given to this type of online tracking system? (a) Data mining (b) Cookies (c) A virus (d) Electronic beacons
European Union
The _____ provides individuals the legal right to be forgotten online, under certain circumstances.
media plan
When establishing a _____ for social media, the objectives should state what they intend to accomplish. Objectives should be specific, measurable, realistic, oriented toward the future, and linked to a specific action to accomplish each of them.
(d) Business-to-consumer
Which of the following business models is most concerned with the buyer using websites to simplify and speed up comparison shopping, buyers' purchase of services and products online vs. at a traditional vendor's location, the type of products and services best suited for online shopping, and the lag between orders and delivery? (a) Business-to-agent (b) Business-to-retailer (c) Business-to-business (d) Business-to-consumer
(c) The basic ways the Internet is used are not likely to expand; however, the variety within each type of use will grow.
Which of the following is an incorrect statement about the Internet? (a) Potential growth in Internet use in the U.S. population is limited. (b) Less than half of the world's population uses the Internet. (c) The basic ways the Internet is used are not likely to expand; however, the variety within each type of use will grow. (d) Internet users in the United States account for only 8 percent of all Internet users.
While, historically, employers have relied on references from current employees when recruiting new employees, many companies are now using _____ effectively for new employee recruitment.
(c) Increase the interactive contact points for customers
e-Business has been determined to be a way to increase profitability. Businesses may sell merchandise on the Internet to increase sales, gather information about customer's purchases and customers' buying preferences, and use this information to assist the customer the next time he or she visits the website, link other products to their website, and earn commissions from the link, they may also charge subscription fees, or provide online access to information customers want, thereby eliminating many of the personal customer contacts and consequently the number of physical business locations required. Online information provided to customers may include information about the products and services, provide "chat" opportunities for answering customer questions, and the ability for customers to post suggestions. Which of the following would most likely lead to a reduction of expenses for an e-business and possibly result in increased profits for the business as a result? (a) Increase online advertising over other forms of advertising (b) Increase sales hours (c) Increase the interactive contact points for customers (d) Increase customer base
