Chapter 15- Surveys

a researcher tests the knowledge that 10,000 school children from the southwestern United States have about nutrition, and the scores are transformed into percentiles by grade level. This type of research is a _____ survey study

normative

which of the following are most difficult to analyze in a questionnaire study?

open-ended items

when a national poll reports that its survey has a margin of error of 3%, it is referring to error due to

sampling

to help ensure an acceptable return rate in a questionnaire study, the researcher should

use follow-up letters or emails and enclose or attach another copy of the survey

scaled responses to questionnaire items such as strongly agree, agree, no opinion, and so on are referred to as _______ scale items

likert-type

the first step in conducting a questionnaire survey is to

list specific objectives to be achieved

a survey technique that asks a jury of experts to respond to a series of questionnaires in order to reach a consensus about important issues is the

delphi survey method

the practice of selecting a small random sample of a survey's nonrespondents is primarily intended to

determine whether the nonrespondents are a different population from the respondents

choose the correct sequence for developing a questionnaire

determining objectives, delimiting the sample, writing items, pilot testing

consider the following questionnaire item (which uses a yes/no format). "Do you use objective test items or essay items?" What rule regarding item construction does it violate?

do not use items that have two or more separate ideas in the same item