Chapter 16 Quizzes

Which of the following describes an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living​ environment? A. Consumerism B. Sustainable marketing C. Environmentalism D. Societal marketing E. Conscious consumption

C. Environmentalism

Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal​ integrity, corporate​ conscience, and​ long-term consumer​ welfare? A. The​ consumer-oriented marketing concept B. The customer value marketing concept C. The​ sense-of-mission marketing concept D. The societal marketing concept E. The sustainable marketing concept

E. The sustainable marketing concept

Through sustainable​ marketing, both businesses and consumers​ ___________________. A. embrace ethical values B. display trust in the marketing system C. create a code of conduct D. are asked to​ "do no​ harm" E. are both called to more responsible actions

E. are both called to more responsible actions

Which of the following types of marketing calls for building​ long-run consumer​ engagement, loyalty, and​ relationships? A. Customer value marketing B. Innovative marketing C. Sense-of-mission marketing D. Customer-oriented marketing E. Societal marketing

A. Customer value marketing

Which of the following is included in the American Marketing​ Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we​ make? A. Do no harm B. Incorporate a sense of mission C. Embrace ethical values D. Foster trust in the marketing system E. Avoid deception and misleading marketing practices

A. Do no harm

Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core​ values: honesty,​ responsibility, fairness,​ respect, transparency, and​ citizenship? A. Embrace ethical values B. Never be deceptive C. Do no harm D. Incorporate a sense of mission E. Foster trust in the marketing system

A. Embrace ethical values

Because of deceptive acts or practices by​ companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or​ practices? A. Wheeler-Lea Act of 1938 B. Consumer Rights Act of 2015 C. Federal Trade Commission Act of 1914 D. Fair Credit Reporting Law E. Credit Card​ Accountability, Responsibility, and Disclosure Act

A. Wheeler-Lea Act of 1938

The principle of​ ________ marketing requires that a company continuously seek real product and marketing improvements. A. innovative B. conscious consumption C. customer value D. consumer-oriented E. sense-of-mission

A. innovative

__________ products give high immediate satisfaction but might hurt consumers in the long run. A. Salutary B. Pleasing C. Desirable D. Deficient E. Marketing

B. Pleasing

​________ products have low immediate appeal but might benefit consumers in the long run—for ​instance, bicycle helmets or some insurance products. A. Pleasing B. Salutary C. Deficient D. Marketing E. Desirable

B. Salutary

Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their​ needs? A. Global marketing B. Sustainable marketing C. Strategic planning D. Cause marketing E. Societal marketing

B. Sustainable marketing

A​ company's marketing should support the five sustainable marketing principles. Of the​ following, which is NOT among those​ principles? A. Innovative marketing B. Customer value marketing C. Salutary marketing D. Sense-of-mission marketing E. Societal marketing

C. Salutary marketing

According to the principle of​ ________ marketing, the company should put most of its resources into customer​ value-building marketing investments. A. innovative B. conscious consumption C. sense-of-mission D. customer value E. consumer-oriented

D. customer value

Criticism has been leveled at marketing for negative impact on other businesses. Of the​ following, which does NOT fall within those​ criticisms? A. Harming competitors through acquisitions B. Practices that create barriers to entry C. Reducing competition through acquisitions D. Unfair competitive marketing practices E. Creating false wants and too much materialism

E. Creating false wants and too much materialism

​________ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price. A. Deceptive promotion B. Deceptive packaging C. Excessive markups D. High advertising E. Deceptive pricing

E. Deceptive pricing

Sustainable marketing should be guided by five sustainable marketing principles. Of the​ following, which is NOT one of those​ principles? A. Customer value marketing B. Societal marketing C. Innovative marketing D. Sense-of-mission marketing E. Strategic marketing

E. Strategic marketing

According to the sustainable marketing​ concept, a​ company's marketing objectives should support the​ ___________________________. A. overall strategic plans and revenue goals of the organization B. company's long-term revenue and profit goals C. company's sense of mission D. company's value-based marketing objectives E. best​ long-run performance of the marketing system

E. best​ long-run performance of the marketing system

________ marketing means that the company should view and organize its marketing activities from the​ consumer's point of view. A. Consumer-oriented B. Customer value C. Sense-of-mission D. Societal E. Innovative

A. Consumer-oriented

​_________________marketing means that the company should define its mission in broad social terms rather than narrow product terms. A. Consumer-oriented B. Societal C. Sense-of-mission D. Customer value E. Innovative

C. Sense-of-mission

The difference between the marketing concept and the sustainable marketing concept is that the marketing concept​ ___________________________. A. embraces the principles of customer relationship management B. teaches that there are major controllable factors of any marketing mix C. understands that companies need​ long-term planning D. recognizes that companies thrive by fulfilling the​ day-to-day needs of customers E. recognizes that companies thrive and grow by having​ long-term revenue goals

D. recognizes that companies thrive by fulfilling the​ day-to-day needs of customers

Exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms is known as​ ____________________. A. excessive markups B. bait and switch C. deceptive promotion D. deceptive pricing E. deceptive packaging

E. deceptive packaging

Practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock are considered​ ____________________. A. deceptive packaging B. baiting C. excessive markups D. deceptive pricing E. deceptive promotion

E. deceptive promotion

Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two​ components? A. implement renewable energy policies and protect company profits B. ensure sustainability and establish sustainability policies C. create recycling policies and ensure sustainability D. sustain the environment and implement renewable energy policies E. sustain the environment and produce profits for the company

E. sustain the environment and produce profits for the company

________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution. A. "Do no​ harm" B. "Incorporate a sense of​ mission" C. "Embrace ethical​ values" D. "Never be​ deceptive" E. ​"Foster trust in the marketing​ system"

E. ​"Foster trust in the marketing​ system"