Chapter 16 Quizzes
Which of the following describes an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment? A. Consumerism B. Sustainable marketing C. Environmentalism D. Societal marketing E. Conscious consumption
C. Environmentalism
Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal integrity, corporate conscience, and long-term consumer welfare? A. The consumer-oriented marketing concept B. The customer value marketing concept C. The sense-of-mission marketing concept D. The societal marketing concept E. The sustainable marketing concept
E. The sustainable marketing concept
Through sustainable marketing, both businesses and consumers ___________________. A. embrace ethical values B. display trust in the marketing system C. create a code of conduct D. are asked to "do no harm" E. are both called to more responsible actions
E. are both called to more responsible actions
Which of the following types of marketing calls for building long-run consumer engagement, loyalty, and relationships? A. Customer value marketing B. Innovative marketing C. Sense-of-mission marketing D. Customer-oriented marketing E. Societal marketing
A. Customer value marketing
Which of the following is included in the American Marketing Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make? A. Do no harm B. Incorporate a sense of mission C. Embrace ethical values D. Foster trust in the marketing system E. Avoid deception and misleading marketing practices
A. Do no harm
Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship? A. Embrace ethical values B. Never be deceptive C. Do no harm D. Incorporate a sense of mission E. Foster trust in the marketing system
A. Embrace ethical values
Because of deceptive acts or practices by companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or practices? A. Wheeler-Lea Act of 1938 B. Consumer Rights Act of 2015 C. Federal Trade Commission Act of 1914 D. Fair Credit Reporting Law E. Credit Card Accountability, Responsibility, and Disclosure Act
A. Wheeler-Lea Act of 1938
The principle of ________ marketing requires that a company continuously seek real product and marketing improvements. A. innovative B. conscious consumption C. customer value D. consumer-oriented E. sense-of-mission
A. innovative
__________ products give high immediate satisfaction but might hurt consumers in the long run. A. Salutary B. Pleasing C. Desirable D. Deficient E. Marketing
B. Pleasing
________ products have low immediate appeal but might benefit consumers in the long run—for instance, bicycle helmets or some insurance products. A. Pleasing B. Salutary C. Deficient D. Marketing E. Desirable
B. Salutary
Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs? A. Global marketing B. Sustainable marketing C. Strategic planning D. Cause marketing E. Societal marketing
B. Sustainable marketing
A company's marketing should support the five sustainable marketing principles. Of the following, which is NOT among those principles? A. Innovative marketing B. Customer value marketing C. Salutary marketing D. Sense-of-mission marketing E. Societal marketing
C. Salutary marketing
According to the principle of ________ marketing, the company should put most of its resources into customer value-building marketing investments. A. innovative B. conscious consumption C. sense-of-mission D. customer value E. consumer-oriented
D. customer value
Criticism has been leveled at marketing for negative impact on other businesses. Of the following, which does NOT fall within those criticisms? A. Harming competitors through acquisitions B. Practices that create barriers to entry C. Reducing competition through acquisitions D. Unfair competitive marketing practices E. Creating false wants and too much materialism
E. Creating false wants and too much materialism
________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price. A. Deceptive promotion B. Deceptive packaging C. Excessive markups D. High advertising E. Deceptive pricing
E. Deceptive pricing
Sustainable marketing should be guided by five sustainable marketing principles. Of the following, which is NOT one of those principles? A. Customer value marketing B. Societal marketing C. Innovative marketing D. Sense-of-mission marketing E. Strategic marketing
E. Strategic marketing
According to the sustainable marketing concept, a company's marketing objectives should support the ___________________________. A. overall strategic plans and revenue goals of the organization B. company's long-term revenue and profit goals C. company's sense of mission D. company's value-based marketing objectives E. best long-run performance of the marketing system
E. best long-run performance of the marketing system
________ marketing means that the company should view and organize its marketing activities from the consumer's point of view. A. Consumer-oriented B. Customer value C. Sense-of-mission D. Societal E. Innovative
A. Consumer-oriented
_________________marketing means that the company should define its mission in broad social terms rather than narrow product terms. A. Consumer-oriented B. Societal C. Sense-of-mission D. Customer value E. Innovative
C. Sense-of-mission
The difference between the marketing concept and the sustainable marketing concept is that the marketing concept ___________________________. A. embraces the principles of customer relationship management B. teaches that there are major controllable factors of any marketing mix C. understands that companies need long-term planning D. recognizes that companies thrive by fulfilling the day-to-day needs of customers E. recognizes that companies thrive and grow by having long-term revenue goals
D. recognizes that companies thrive by fulfilling the day-to-day needs of customers
Exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms is known as ____________________. A. excessive markups B. bait and switch C. deceptive promotion D. deceptive pricing E. deceptive packaging
E. deceptive packaging
Practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock are considered ____________________. A. deceptive packaging B. baiting C. excessive markups D. deceptive pricing E. deceptive promotion
E. deceptive promotion
Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two components? A. implement renewable energy policies and protect company profits B. ensure sustainability and establish sustainability policies C. create recycling policies and ensure sustainability D. sustain the environment and implement renewable energy policies E. sustain the environment and produce profits for the company
E. sustain the environment and produce profits for the company
________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution. A. "Do no harm" B. "Incorporate a sense of mission" C. "Embrace ethical values" D. "Never be deceptive" E. "Foster trust in the marketing system"
E. "Foster trust in the marketing system"
