Chapter 17 DSM
using digital marketing tools such as websites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices
Digital and social media marketing consists of ________.
sending an offer, announcement, reminder, or other item directly to a person at a particular address
Direct-mail marketing involves __________.
e-tailers
Firms that sell products and services directly to final buyers via the Internet are known as ________.
A specific type of identity theft that uses deceptive e-mails and fraudulent online sites to fool users into divulging their personal data
What is phishing?
Direct marketing that links brands to important moments and trending events in customers' lives
What is real-time marketing?
Social media
What is the name for the independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content?
Digital and social media marketing
What kind of marketing is using digital marketing tools such as websites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices?
A broad category that encompasses identity theft and financial scams
Which of the following describes Internet fraud?
Engages consumers to move them closer to a direct purchase or other marketing outcome
Which of the following describes a marketing website?
Engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
Which of the following describes direct and digital marketing?
sending highly targeted, highly personalized, relationship-building marketing messages via e-mail
Which of the following describes mobile marketing?
Uses the telephone to sell directly to customers
Which of the following describes telemarketing?
A branded community website
Which of the following presents brand content that engages consumers and creates customer community around a brand?
Blogs
Which term refers to online forums where people and companies post their thoughts and other content, usually related to narrowly defined topics?
Omni-channel retailing
________ consists of creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
Direct-response television marketing
________ is marketing via television, including infomercials and interactive television advertising.
Online marketing
________ is marketing via the Internet using company websites, online ads and promotions, email, online video, and blogs.
Viral marketing
________ is the digital version of word-of-mouth marketing, including videos, ads, and other marketing content that is so infectious that customers will seek it out or pass it along to friends.
spam
________ refers to unsolicited, unwanted commercial e-mail messages.
Catalog marketing
__________ is direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.
