Chapter 4 On Site SEO
Backlinks
a link on any other website that links back to your website.
Header Tags
<h1>, <h2>, <h3>, <h4>, <h5> in order of weighting.
Anchor Text
A search engine uses the anchor text from backlinks as an objective, third-party description of a webpage. The same principle applies to internal links.
Image Alt Text / File Name
Alternative text (alt text) is a label or tag that indicates the content of the image. Beneficial to both search engines and people without sight. The fiename should also describe the image.
Off Site SEO
Deals with the creation of content on outside websites that builds quality backlinks.
Current Ranking
Determines the effectiveness of search phrases Rankings in the top 10 are the only ones that produce traffic.
Relevance
Most important element in choosing search phrases. Should be more specific and not generic.
Four Factors of Choosing Search Phrases
Relevance Traffic Competition Current Ranking
SEO
Search Engine Optimization (Improving site content so that it appears higher in rankings)
SERP
Search Engine Results Page
Organic Search Rankings
Search results that are not paid for.
Title Tag
The title that appears in the browser table. Receives heavy weighting in SEO. It is displayed in the SERP. Should contain keyword phrase.
Checklist For Maximizing Relevance
URL Title Tag Header Tag Main Content Image Alt Text and File Name Anchor Text
Main Content
Use target keyword phrase in main content judiciously.
Competition
Use the phrase in a search engine you are considering listing on to see what shows up.
Traffic
Using various tools to gauge the effectiveness of search phrases and results.
URL
Words in the url receive heavy weighting in SEO.
