Chapter 4 Quiz

Why is a high bounce back rate a negative signal of a webpage's quality?

Because this behavior indicates that the searcher did not like what they saw or find what they were looking for

Including the word 'maternity' in the alt text and file name of several images on the maternity category page of Jane.com will improve the page's relevance score for searches using the word 'maternity'. What other benefit can result from this?

The images are more likely to show up on image searches that use 'maternity'.

Organic search results are typically displayed

below the paid ads

Jane.com sells clothing and accessories. They want their line of maternity clothing to show up on searches that include 'maternity'. What should the URL for the maternity category page be?

https://jane.com/maternity

A company wishing to rank for local searches should first

register and verify its business with Google's My Business

"Long tail keywords" are

search terms with lower volume than "fat head keywords"

For a search engine, "relevance" refers to

the extent to which a webpage's content matches the searcher's query

Even a highly relevant keyword may not be worth pursuing in your SEO if

the keyword has no traffic

If your website ranks 1, 9, 98, and 112 for four different keywords, on which keyword should your website first target SEO efforts?

the keyword on which your site ranks #9

The benefit of keyword mapping is

to make sure the most appropriate webpage shows up on the SERP for every search phrase to prevent keyword cannibalization in a website's SEO efforts to organize SEO efforts across the many search phrases the website is targeting ALL OF THESE OPTIONS