community health exam 3

strategic leadership

can stay ahead of the curve by anticipating the change and motivates the entire company to adapt to it.

writing medium

clear and concise messages are often the most thought provoking and successful in communicating the message.

survival skills of advocacy

- accentuate the positive - highlight values and accomplishments - measure success each step of the way - frame the issue in a new way - develop a public identity - keep it simple - be passionate and persistent - be prepared to compromise - know your facts - capitalize on opportunity - stay the course - look for the good in others - keep focused on the goal - make issues local and relevant - find common groups and generate a large support base - tie your advocacy group's efforts to related events.

conflict resolution

- communication is key - when conflict arises, your goal as project administrator, manager, or leader will be to facilitate appropriate discussions and negotiations so that the project progresses and, to the extent possible all groups benefit. - know that conflict is normal and healthy. realize that differences may not be as great as perceived. try on the other hat & listen. be creative in considering resolutions. watch for potential conflict and understand it before it escalates.

volunteer recruitment

- contact local volunteer center - use current volunteers -mass media - make announcements - post volunteer opportunities on websites - personal appearances - staff booths

who would be a resource person?

- health care professionals - volunteers - consultants

steps in writing policy

- include clear statement of a problem that needs attention, a goal to mitigate or prevent the problem, and a set of strategic actions to accomplish that goal.

resource person responsibilities

- know how to get information - know where to find available resources - know who will be able to help in each situation

basic tools of advocacy

- knowledge - voting -electioneering - coalitions and partnerships - media - media advocacy

SMOG formula

- pick 30 sentences, 10 each from near the beginning, in the middle and near the end of the text. - form the sample of 30 sentences, circle all the polysyllabic words including repetitions of the same words, and add the total number of words circled. - estimate the square root of the total number of polysyllabic words counted: this is done by finding the nearest perfect square and taking its square root. - finally, add a constant of 3 to the square root. this number gives the SMOG grade, or the reading level that a person must have reached if he or she is to fully understand the text being assessed.

steps of the health communication model: step 1

1. sender: must message they are communicating. educators are not always the senders, but instead the message conduit. usually, society is the true health education message sender.

step 2

2. message: as a community health professional, it is critical that the message you communicate is accurate and backed by reliable sources and research. presenting the message in a way that appropriately appeals to individual values, culture, and readiness for change increases the change that the message will be accepted.

What is policy?

A definite goal, course, or method of action that guides present and future directions

Which of the following are common mediums for health communication:

All of the above

Which of the following is not a survival skill for effective advocacy?

Do not simplify the issue

Which term means "to support a candidate's campaign"?

Electioneering

Which action best describes transformational leadership?

Eva, the president of the organization, focuses on the well-being of its members as well as the tasks that must be accomplished

True or False: Acting as a good resource person means you must have all of the answers all of the time.

False

You join a group that helps build houses for the poor. This is an example of advocacy.

False

WHO defines ________________________ as "a comprehensive worldwide process involving the internationalization of communication, trade, and economic organization. It involves parallel rapid social, economic, and political change."

Globalization

______ is wealth and it enables more individuals to work, generating productivity and economic activity.

Health

A composite statistic of life expectancy, education, and income first introduced by the United Nations in 1990.

Human Development Index

Which is a good reason to have volunteers?

Increases in skill set Greater staff diversity Financial Savings ALL OF THE ABOVE

Which action best describes service leadership?

Jody, the president of the organization, works alongside its members to conduct activities that help others and accomplish organizational goals

Having contacts within your community who may provide valuable insight, resources, or contacts is also known as:

Networking

public service announcement medium

PSAs require a bit of work on your part, and they tend to be ineffective at influencing policy. consider using them when you have a specific action you want the viewer or listener to take, or when they can be coordinated with other activities designed to influence people's behavior.

Stage 1 of the stages of health communication is:

Plan and select strategy

"This is your brain. This is your brain on drugs . . ." is an example of a famous:

Public Service Announcement

_____________ has been described as "the perception of individuals or groups that their needs are being satisfied and that they are not being denied opportunities to pursue happiness and fulfillment."

Quality of Life

One way of determining reading level is to use a technique that evaluates the number of polysyllabic words in a block of text. This technique is known as:

SMOG

The components of the health communication model include (in this order):

Sender, message, medium, receiver

True or False? A Health Coach is an example of a Health Resource Specialists.

True

All of the following are responsibilities of a community health professional EXCEPT:

Supporting all local political campaigns

Which action best describes management?

Susan, the president of the organization, oversees the budget and schedules activities

In a ____________________, factors such as housing, education, health and nutrition, and the use of natural resources keep adequate pace with population growth and distribution patterns.

Sustainable Environment

You hear the local recycling center is closing down and you band together with others to get the city to preserve the site. This is an example of advocacy.

True

Which of the following is a correct definition of advocacy?

The pursuit of influencing public-policy and resource allocation decisions that directly impact people's lives

Which action best describes administration?

Wayne, the president of the organization, and his team assure that the organization provides high-quality work conducted in ethical ways

brochures and pamphlets medium

appealing visuals will be helpful in communicating the message. make sure to utilize an experiences graphic designer to make the greatest effect.

letters and memos medium

as with other written materials, brevity is important. try to limit letters to one page and memos to one or two paragraphs.

human development index

a composite statistic of life expectancy, education, and income first introduced by the United Nations in the first human development report in 1990.

globalization

a comprehensive worldwide process involving the internationalization of communication, trade, and economic organization. it involves parallel rapid social, economic, and political change.

policy

a definite goal, course, or method of action to guide and determine present and future directions

global capacity

ability to have customers in many different parts of the world. the economy. how the health of the community affects the gross national product.

electioneering

any private citizen can support a candidate's campaign to run for office. note that it is illegal and unethical for a government or nonprofit organization to engage in electioneering

consultants as resource people

consultants, people you hire to assist with a specific program, can offer a combination of five abilities: expertise, perspective authenticity, friendship, and accomplishment.

management

controls resources, has a real-time orientation, focuses on details, organizes activities to maintain the status quo, schedules daily operations, directs personnel, and minimizes risks.

coalitions and partnerships

coordinated individuals and teams that are working toward a common goal. one example of this is multiple agencies working together in a city to help abused children.

stages of health communication stage 2

develop communication channels: get input from the community to decide on the most useful communication channels to convey your message. pilot test several different message channels to see which channels are most effective and receive feedback from the community.

who & when created the health communication model

developed by Jerold Greenburg in early 2000s

social media medium

especially effective in cross-platform communication due to the high amount of traffic social media sites receive.

leadership

establishes the vision, holds a future orientation, maintains a broad perspective, deals with change encourages growth, supports people, and takes risks.

transformational leadership

focuses on developing trust between themselves and the people being led, places value on ethics, and is interested in the well-being of employees.

health care professional resource

health care professionals share the common goal of improving health and quality of life and can greatly benefit community health education programs

advocacy

hear that the local recycling center is going to be closed and you band together with many others to get the city to preserve this site or find you a new one. some of you even think about blocking the bulldozers, if necessary.

sustainable environment

housing, education, health and nutrition, and the use of natural resources keep adequate pace with population and distribution patterns.

stages of health communication stage 3

implementation: implement a variety of communication channels

using "telephone voice" medium

in most cases, using a slightly lower and deeper tone than you usually use in common conversation can convey warmth and confidence. practice speaking in a calm, carefully concise manner and enunciate your words distinctly.

service

joining a group that helps build houses for the poor

public speaking medium

limit the speech to 3 or 4 main points and engage the audience when possible

step 3

medium: can be pamphlets, websites, presentations, texts, newspaper articles, blogs, PSAs, or the person communicating the message. that medium must be a consistently reliable channel to the audience, one that can be depended upon to deliver the message to the right place at the right time.

cross-cultural communication

nonverbal: - silence, distance, eye contact, emotional expression, body language verbal: - greetings and formality, rapport, translating

advocacy

organize and agitate to get a proportion of apartments in a new development designated as low to moderate income housing

lobbying

paid advocacy efforts that attempt to influence specific legislation

voting

participating in advocacy is as simple as casting a vote on election day. voters determine who will serve as the elected officials and policymakers for the community. unfortunately, only 35% of the US population that is eligible to vote votes regularly.

stages of health communication stage 1

planning and strategy development: conduct a preliminary needs assessment to identify specific beliefs and norms within a community that may serve as barriers or promoters of a specific health behavior

ways to network

professional conferences, workshops, and other professional development activities are good places to start.

why network?

provides you the opportunities to connect with resources you normally would not have access to.

step 4

receiver: could be the person whose health needs you are attempting to assess, the community gatekeeper or stakeholder whose support you need for your assessment and programming efforts or someone whose resources you hope to attain.

service leadership

recognizes the importance of service. believes the clients are both external and internal, including members of the organization. works with employees

newsletter medium

regular newsletter mailings are a useful tool to keep community members apprised of agency or program activities and related national and local news.

purpose of policy

serves as a guideline for how things are accomplished. set of rules and regulations by which an institution or organization operates.

advocacy vs service

service is an action that produces an immediate outcome that supports a cause, advocacy creates the cause.

health advocacy examples

social movements, practicing an individual's right to vote, advocating for people who cannot speak for themselves.

service

spending your Saturday handing out information for the American lung association

presentation for lay audiences medium

study your audience and figure out the best way to deliver the message to that specific audience. use visual presentations, when possible, to maintain attention and interest. avoid professional and technical terminology.

blogs/vlogs medium

take a consistent approach to the content. use the same formatting from post to post as well to build audience identification. for instance, you might begin each video with a title in the same format and conclude the video with your website address

mobile apps

the best app designs incorporate the mobile environment creatively and are interactive. many mobile devices are GPS-enabled, for instance, allowing apps to tailor content to real-time user location

media

the media shapes attitudes and beliefs, acts as agents of public education, and plays an important role in determining the policy agenda. media is an influential tool to promote awareness of specific health issues.

quality of life

the perception of individual's or groups that their needs are being satisfied and that they are not being denied opportunities to pursue happiness and fulfillment

health advocacy

the process by which the actions of individuals or groups attempt to bring about social and/or organizational change on behalf of a particular health goal, program, interest, or population

communication

the process of transmitting ideas and information

definition of health communication model

the process the sender attempts to convey a message through a communication medium to the receiver

media advocacy

the strategic use of any form of media to help advance an organization's objectives or goals. examples: press release, a letter to the editor, blog, radio interview, a PSA, website, social networking group site, or an online video.

stages of health communication stage 4

tracking: measure the communication channel effect by tracking the effect of each individual communication channel. one way of doing this is asking community members who participate in your service. (ex: individuals who visit your clinic, individuals who receive a screening, etc. the communication channel they received/perceived).

presentation for professional audiences medium

use technical terminology and jargon to enhance your credibility. develop strong research and theory based understanding of your work, and relate your work to other theories and studies.

volunteers as resource people

volunteers often feel connected to a community and are more likely than those not in the community to take responsibility for the community and engage themselves in its growth and overall health.

professional articles

writing for publication takes lots of practice, patience, and persistence. we recommend that you begin by looking for opportunities to be a co-author with professors who have publication experience.

knowledge

you gain knowledge through information gathering. sufficient knowledge allows you to provide adequate decision-making information for those whom you are advocating